Multnomah County Library

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					 Multnomah
County Library
An Administrator’s View of
Día de los Niños y Día de los
           Libros
   Multnomah Background
• 17 MCL locations serve Portland,
  Gresham, and rest of county
• Separate units dedicated to adult
  and youth outreach
• 1995 Ellen Fader started as Youth
  Services Coordinator
• 1997 MCL awarded first of 2 Library
  Services and Technology Act grants
  (LSTA) to start LIBROS
              ALSC National Institute,
               09.15.06, Ellen Fader
           WHY LIBROS?
• Latino population in county rapidly
  expanding
• Cultural and language service barriers
• Staff lacked language skills
• Library Outreach in Spanish (LIBROS)
  addresses issues
• Started with one Spanish-speaking Library
  Outreach Specialist in January 1998
• Marcela Villagran proposed MCL’s first Día
  celebration
                ALSC National Institute,
                 09.15.06, Ellen Fader
    Planning our First Día
• Objective: to celebrate with Spanish-
  speaking children and their families
  the magic of books and stories, and
  to celebrate their culture and
  language
• One location -- a diverse, centrally
  located branch with large and small
  meeting rooms and enthusiastic staff

              ALSC National Institute,
               09.15.06, Ellen Fader
       First Día Highlights
• 10 a.m. – 3 p.m., Friday April 30, 1999
• Target audience of 200: preschoolers and
  their families
• Invited partners Marcela already served
  with bilingual or monolingual outreach
  visits (Head Start; Migrant Even Start;
  Housing Authority of Portland sites; child
  care programs; social service agency
  programs)
• Advertised through partners’ newsletters;
  Spanish newspapers/radio; Library flyers
  and newsletter
                ALSC National Institute,
                 09.15.06, Ellen Fader
• What we promised: Join us for a
  traditional celebration of childhood and
  bilingual literacy honoring the power and
  magic books bring to children.
• Sponsors thanked on program: Oregon
  Public Broadcasting (giveaway books from
  OPB’s Ready to Learn initiative),
  Don Pedro Mexican Food Restaurant (food
  for volunteers), El Hispanic News (ads),
  Safeway (refreshments for families), and
  Pat Mora (inspiration).
                ALSC National Institute,
                 09.15.06, Ellen Fader
       First Día Program
• Donated apples, cookies and juice
• Library info table (library card
  applications and general Library info
  brochure in Spanish; takeaway
  bookmarks, stickers and paper book
  bags to color
• Local clinics did child health
  screenings
• 4 storytimes with easy crafts
              ALSC National Institute,
               09.15.06, Ellen Fader
           1999 Activities
• Puppet Shows                 • Picnic at the Library:
• Music                          tablecloths on meeting
• Dancers                        room floor for groups
                                 to eat the lunches
• Children’s Museum              they brought
  hands-on activity
                               • Community Fair (WIC,
• Tables with crafts             Oregon Public
• Storytelling                   Broadcasting, Head
                                 Start & social service
                                 agencies)
                               • Library Tours

                  ALSC National Institute,
                   09.15.06, Ellen Fader
           1999 Workers
• LIBROS Advisory Committee (Library staff
  & community members who advised on
  LSTA grant)
• Staff from Oregon Council for Hispanic
  Advancement (OCHA)
• Hispanic clubs from local high schools
• Volunteers recruited by Volunteer Services
  or by Marcela for LIBROS
• Bilingual staff (paid)

                ALSC National Institute,
                 09.15.06, Ellen Fader
                 Wow!
• Nearly 1,000 people attended the
  1999 celebration
• Multnomah County Library was the
  first agency in the Northwest to
  observe Día de los Niños y Día de los
  Libros.
• Having a Latina county commissioner
  involved brought great publicity
              ALSC National Institute,
               09.15.06, Ellen Fader
     What we changed for
          Día 2000
• Needed to print program in Spanish and
  English
• Needed and got more media sponsors: El
  Hispanic News returned; we added The
  Oregonian and KBOO
• Many more wanted to participate; all
  thanked on program (Spanish classes;
  restaurants; science museum; zoo; Police
  Activities League)

               ALSC National Institute,
                09.15.06, Ellen Fader
     More 2000 changes
• Moved to a branch library where
  more migrant families lived
• Branch had 1 large and 2 small
  meeting rooms
• Changed to a Thursday (Head Start
  doesn’t meet on Fridays)
• Longer program: 10 a.m. – 8 p.m.
• Community Fair and Art Workshop
  went all day
             ALSC National Institute,
              09.15.06, Ellen Fader
          2000 Highlights
• High school students trained to do Library
  tours (every ½ hour)
• Community volunteers trained to read
  stories (noon, and every ½ hour from 4
  p.m.)
• Many students performed/presented:
  storytelling; dance; puppet shows
• Professionals: clown (bilingual!); music;
  dance; storytelling (Carmen Bernier-
  Grand)
• Over 4,000 attended

                ALSC National Institute,
                 09.15.06, Ellen Fader
   What happened in 2001
• Still coordinated centrally by Spanish
  Outreach Specialist
• Expanded to 6 libraries
• Involved many more staff and
  community resources
• Reached over 6,300 participants
• Offered 29 cultural programs
• Lasts for month of April

              ALSC National Institute,
               09.15.06, Ellen Fader
          New in 2001
• Paper flower and piñata making
• Photography workshop
• Bilingual play
• School choir
• Arts & Crafts Show
• College dancers


             ALSC National Institute,
              09.15.06, Ellen Fader
             Hooray!!
• Multnomah County Library wins the
  2002 Estela and Raul Mora Award!
• Marcela Villagran is on FMLA with
  first child!
• At REFORMA Board meeting in ALA
  Midwinter/Philadelphia in January
  2003, Ellen Fader accepts plaque and
  stipend!
             ALSC National Institute,
              09.15.06, Ellen Fader
               Día 2002
• Ellen Fader (happily) no longer responsible
  for LIBROS.
• 6 branches now have dedicated bilingual
  LIBROS paraprofessional staff who provide
  programming, reference and outreach
  services.
• That leads to the biggest change: Each
  branch plans own Día – only professional
  programming and supply ordering are
  centrally coordinated.

                ALSC National Institute,
                 09.15.06, Ellen Fader
           Local planning
• More responsive to neighborhoods
• Increased staff development opportunity
• Increased local ownership – staff, schools,
  and businesses
• Work for Spanish Outreach Specialist
  shifts to coordinating supplies, and liaison
  with Public Relations, which books
  professional programmers, designs local
  flyers, and promotes month-long event

                 ALSC National Institute,
                  09.15.06, Ellen Fader
           Local planning
• Need to have role clarity and decision-
  making authority clearly delegated
  – Color of logo and paper
  – Systemwide Web site and flyers? Local flyers?
    Templates? Design?
  – Style guides?
  – Translation
  – Promotion – local or systemwide?
  – Who is main contact for questions & media
    appearances?

                 ALSC National Institute,
                  09.15.06, Ellen Fader
      More hard decisions

• Who…
  – documents (photos, videos) each event?
  – previews & selects professional and local
    talent?
  – solicits community groups’
    participation?
• Varied project management,
  budgeting and evaluation skills
                ALSC National Institute,
                 09.15.06, Ellen Fader
             Feedback
• ESL WIC clients confused about one
  branches’ Spanish/English flyer
  promoting Día for all bilingual
  children
• Bilingual staff confused: who is really
  in charge at branches?



               ALSC National Institute,
                09.15.06, Ellen Fader
         Now it is 2006
• LIBROS has expanded to 8 branches
• LIBROS has new manager
• Stated mission: “…an event directed
  toward the Latino commuity of
  Multnomah County. It is intended to
  celebrate children and their culture
  and language, bilingual literacy and
  the magic of books.”
              ALSC National Institute,
               09.15.06, Ellen Fader
       Future literacy focus
• How can we make the event more
  literacy-based and make it reflect the
  theme “children and bilingual literacy?”
• Defined “literacy-related activity:” One
  wherein language, words, stories, or
  letters are primary elements
• Analyzed all 2006 activities & giveaways
  for literacy focus


                ALSC National Institute,
                 09.15.06, Ellen Fader
    Examples literacy-related
           activities
• Storytelling               • Activities
• Book-making                  emphasizing
• Writing                      dialogue
• Reading aloud              • May focus on
  Singing songs                textual elements
                                  – Shapes
• Cutting out letters
                                  – Colors
• Using letter stamps             – Numbers



                ALSC National Institute,
                 09.15.06, Ellen Fader
Not literacy-related, but still
           valuable
• These strengthen community and
  family ties, are fun, enhance cultural
  literacy, stimulate discussion
  – Making crafts, such as paper flowers
  – Face painting
  – Instrumental music



              ALSC National Institute,
               09.15.06, Ellen Fader
        FYI: 2006 Budget
• Programming                     $6,159
• Rentals                         $1,976
• Printing (partial)              $1,302
• Other                           $1,350
  – Llama
  – Artist for craft program
  – Performers in schools
• Total budget (partial)                   $10,787
                ALSC National Institute,
                 09.15.06, Ellen Fader
                             Multnomah County Library
                         Dia de los Ninos y Dia de los Libros

20000                                           18,977                     140

18000                                               129
                                                                           120
16000

14000                                                                      100
                                                          11,895
12000
                                                                           80
                                   75      69                                    Attendance
10000                                   9,034
                                8,197                                 64         # of events
                                                                           60
8000
                        6,315                                      6,221
6000                                                          42           40
                4,054
4000                       29
                   20                                                      20
2000    90311

   0                                                                       0
        1999    2000    2001    2002    2003    2004      2005     2006




                                ALSC National Institute,
                                 09.15.06, Ellen Fader
                  2007?
• Directed toward Spanish-speaking
  community
• Provides a majority of programming,
  crafts, events, and activities that are
  designed to promote bilingual literacy
• Adheres to a single system-wide
  marketing presentation of the celebration
  as guided by Public Relations with input
  from LIBROS work group

                ALSC National Institute,
                 09.15.06, Ellen Fader
          2007 specifics
• Continue to implement new meeting
  room guidelines
• Three-hour limit of celebrations
  (started in 2005)
• $15,000 programming, print &
  supply budget for 8 locations
• Roles & responsibilities clarified with
  PR & LIBROS
               ALSC National Institute,
                09.15.06, Ellen Fader
  Why is Día so important?
• Community focus
• Volunteer involvement
• Public (parents, educators, agencies) loves
  it
• Brings people together
• Staff learns new skills
• Gets media attention
• Donors
• LITERACY!

                ALSC National Institute,
                 09.15.06, Ellen Fader

				
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