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Dell Inc. Profile dell computer by benbenzhou

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									This is a Company Profile Report, with Dell, Inc. shown as a sample. These $99 reports
are available for large private or public companies, and include the company overview,
officers and employees, executive biographies, competitors, and industry information,
plus income statements and financials.




                                 Dell Inc. Profile

                                       1 Dell Way
                     Round Rock, TX 78682-2222 United States (Map)

                                 Phone: 512.338.4400
                                    Fax: 512.283.6161
                                Toll Free: 800.289.3355
                                  http://www.dell.com
                                                                                                                          Table of Contents

THE BASICS ..................................................................................................... 1
                                                                                                                        WELCOME
  Key Information ......................................................................................... 1           Hoover's is the business information
  Key Numbers ............................................................................................. 1           resource that delivers a unique
  Rankings/Stock Indexes ........................................................................... 1
                                                                                                                        combination of up-to-date data,
OVERVIEW ...................................................................................................... 2
                                                                                                                        broad coverage, and comprehensive
HISTORY .......................................................................................................... 4    information about companies,
                                                                                                                        decision makers, and industries -
INDUSTRY INFORMATION ........................................................................... 6                      along with powerful tools to put this
                                                                                                                        information to work for your business.
OFFICERS AND EMPLOYEES ...................................................................... 7
                                                                                                                        Hoover's offers everything you need
   Corporate Officers ................................................................................... 7             to successfully:
   Board .......................................................................................................... 8
BIOGRAPHIES ................................................................................................ 9          * Identify and evaluate potential
                                                                                                                          sales leads, markets, and business
   Stephen F. (Steve) Schuckenbrock ....................................................... 9
                                                                                                                          partners
   Michael S. Dell .......................................................................................... 9
   Lawrence P. (Larry) Tu .......................................................................... 10                 * Deepen relationships with current
   Paul D. Bell .............................................................................................. 10         customers
   Bradley R. (Brad) Anderson ................................................................... 11
   Jeffrey W. (Jeff) Clarke .......................................................................... 11               * Assess competitive risks and
   Alexander (Alex) Gruzen ....................................................................... 12                     eliminate threats
   Martin J. Garvin ...................................................................................... 12
                                                                                                                        * Build presentation-ready reports
   Glenn E. Neland ...................................................................................... 13
                                                                                                                          and customized lists of companies,
   Stephen J. Felice .................................................................................... 13
                                                                                                                          industries, and decision makers
   Terry Kahler ............................................................................................. 14
   Bill Rodrigues .......................................................................................... 14
   Joan S. Hooper ....................................................................................... 15            Unlike other business information
   Lynn A. Tyson .......................................................................................... 15          providers, only Hoover's has a
   Richard L. (Dick) Hunter ....................................................................... 16                  full-time, in-house editorial and
   Rick Becker .............................................................................................. 16        research team dedicated wholly
   Donald J. Carty Jr. ................................................................................. 17
                                                                                                                        to investigating, pinpointing,
SIGNIFICANT DEVELOPMENTS ................................................................. 18
                                                                                                                        authenticating, and analyzing data
COMPETITORS .............................................................................................. 19           to provide the most comprehensive,
                                                                                                                        up-to-date information available on
  Top Competitors ..................................................................................... 19              companies, industries, and executives.
  All Competitors ....................................................................................... 19
PRODUCTS AND OPERATIONS ................................................................ 20

COMPANY FINANCIALS .............................................................................. 21

     Financial Overview ................................................................................. 21
     Annual Income Statement .................................................................... 21



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  Quarterly Income Statement ............................................................... 21
  Annual Balance Sheet .......................................................................... 22
  Quarterly Balance Sheet ...................................................................... 23
  Annual Cash Flow .................................................................................. 24
  Quarterly Cash Flow ............................................................................. 24
  Historical Financials ............................................................................. 24
  Market Data ............................................................................................ 25
  Comparison Data ................................................................................... 26
  Competitve Landscape ......................................................................... 27
OTHER RESOURCES AVAILABLE ON HOOVERS ONLINE ..................... 31




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                                                                                               The Basics

1 Dell Way
Round Rock, TX 78682-2222 United States (Map)

Phone: 512.338.4400
Fax: 512.283.6161
Toll Free: 800.289.3355
http://www.dell.com

The name Dell may be synonymous with "direct," but the computer giant has a more diverse approach to the market
these days. The world's #1 direct-sale computer vendor provides a broad range of computer products for the consumer
and enterprise markets. In addition to a full line of desktop and notebook PCs, Dell offers network servers, workstations,
storage systems, printers, projectors, and Ethernet switches. The company also markets third-party software and
peripherals. Dell's growing services unit provides systems integration, support, and training. The company announced
plans to begin selling through retail stores in 2007.


KEY INFORMATION
DUNS Number                                                  114315195
Company Type                                                 Public - NASDAQ (GS):  DELL
Location Type                                                Headquarters
Year of Founding or Change In Control                        1984


KEY NUMBERS
Fiscal Year-End                                              January
Sales (mil.)                                                 $61,133.0
1-Year Sales Growth                                          6.5%
Net Income                                                   $2,947.0
1-Year Net Income Growth                                     14.1%
Total Employees                                              88,200
1-Year Employee Growth                                       (2.5%)
Employees At This Location                                   2,750


RANKINGS/STOCK INDEXES
#34 in FORTUNE 500
#183 in FT Global 500
S&P 500


KEY PEOPLE
Michael S. Dell                                              Chairman and CEO
Brian T. Gladden                                             SVP and CFO
Stephen F. (Steve) Schuckenbrock                             SVP and CIO; President, Global Services
Mark Jarvis                                                  SVP and Chief Marketing Officer
Bradley R. (Brad) Anderson                                   SVP Business Product Group




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                                                                                                     Overview

The name Dell may be synonymous with "direct," but the computer giant has a more diverse approach to the market
these days. The world's #1 direct-sale computer vendor provides a broad range of computer products for the consumer
and enterprise markets. In addition to a full line of desktop and notebook PCs, Dell offers network servers, workstations,
storage systems, printers, projectors, and Ethernet switches. The company also markets third-party software and
peripherals. Dell's growing services unit provides systems integration, support, and training. The company announced
plans to begin selling through retail stores in 2007.



Entrepreneurial wunderkind Michael Dell pioneered the direct-sales model for computers and took the company from
his dorm room to the top of the PC heap by keeping it focused on a simple formula: Eliminate the middleman and sell for
less. Dell's built-to-order boxes allow for lower inventories, lower costs, and higher profit margins -- elements that have
served it well through PC price wars and IT spending recessions. Though direct sales remain the core of Dell's business,
a broader strategy has emerged since the company's founding father returned to the helm in early 2007.

Dell had ceded the CEO spot to his hand-picked successor, Kevin Rollins, in 2004. Rollins' resignation came as the
company struggled with a number of difficult issues, most notably disappointing earnings and an SEC investigation
into its finances. (Dell restated several years of financial results after an audit revealed accounting irregularities.)
Immediately following the shakeup, Dell announced streamlining measures including a reduction in managers and the
elimination of 2006 bonuses. In mid-2007 the company announced plans to cut its workforce by 10% over the next year.
It also confirmed plans to exit the flat-panel television business. In 2008 the company announced further cost-cutting
plans, including the closure of its Austin-based desktop PC manufacturing facility.

The changes at Dell have not been limited to cost-cutting, however. Since returning, Michael Dell has overseen an
aggressive campaign to strengthen the company's market position. After years of seeing competitors attempt to
emulate its success with the direct-sale model, Dell is now looking to expand its channel sales. In 2007 the company
announced plans to begin selling two desktop PC models in Wal-Mart stores in the US and Canada. Previously Dell's
retail presence was limited to a display-only store in Dallas, and informational kiosks in malls and airports. Soon after the
Wal-Mart announcement, Dell confirmed plans to expand its retail push to additional partners worldwide. Furthering its
shift to retail partners, it announced plans to close its kiosks in the US early in 2008.

Dell has similarly broadened its computer offerings of late. The company built its fortune with the Wintel platform
(Microsoft's Windows operating systems, Intel microprocessors) as its foundation, and Microsoft and Intel have
traditionally enjoyed exclusive relationships with the computer maker. However, in 2006 Dell responded to customer
demand and rolled out select computers with chips from AMD. The following year the company began offering a version
of Linux as an option on some of its consumer PCs. Dell supports versions of Linux from both Red Hat and Novell on
select servers, as well as Sun Microsystems' Solaris operating system. Dell's retail expansion plan was coupled with news
of a revamped line of consumer-oriented computers. It has also increased its design budget -- a significant move for a
company with a reputation for conservative R&D investment.

The company has made moves to increase its software portfolio. Dell acquired ASAP Software, a volume software
acquisition and deployment specialist, for $340 million in 2007. It also purchased ZING Systems, a developer of software
used in portable music devices. Other 2007 acquisitions included SilverBack Technologies, a developer of network asset
management software, and Everdream, a provider of remote desktop management software and services. Early in 2008
Dell agreed to acquire MessageOne, a provider of managed email management and archiving services, for $155 million
in cash; MessageOne, which utilizes the Software-as-a-Service (SaaS) business model, was founded by Michael Dell's
brother, Adam.

Dell, which generates about 60% of its sales from desktop and notebook PCs, faces intense competition from Hewlett-
Packard. The company diversified its PC offerings in 2005 with the launch of XPS, a line of high-end desktop and
notebook PCs for gamers and others willing to pay premium prices for top performance. The following year Dell acquired



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high-performance PC specialist Alienware, which operates as a standalone subsidiary with independent branding and
operations.

Far from limited to PCs, the company is also a leading provider of server computers and storage devices for enterprises.
Dell augmented its storage line when it reached an agreement with market leader EMC to resell that company's
enterprise systems. Early in 2008 Dell completed its acquisition of storage systems provider EqualLogic for $1.4 billion.
Other products outside the PC realm include Ethernet switches and printers. It originally partnered with Lexmark to
develop its line of Dell-branded printers, and it has formed additional partnerships to quickly grow its printing line.

On the services front, Dell has mirrored its straightforward approach to hardware sales, embracing a fixed-price model
for offerings such as data migration and storage systems implementation. The company is also looking to international
revenue to supplant sales in the PC-saturated US market. Dell's operations in the Asia/Pacific region are based in
Singapore, and include manufacturing units in China and Malaysia. Early in 2006 the company announced an aggressive
growth plan for its Indian operations that expanded its existing call center and development units. Late in 2007 Dell
moved to take full ownership of Dell Financial Services, a technology leasing joint venture it formed with CIT Group in
1997; Dell paid $306 million for CIT's 30% stake.

Michael Dell owns about 12% of the company.




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                                                                                                        History

At age 13 Michael Dell was already a successful businessman. From his parents' home in Houston, Dell ran a mail-order
stamp trading business that, within a few months, grossed more than $2,000. At 16 he sold newspaper subscriptions
and at 17 bought his first BMW. When Dell enrolled at the University of Texas in 1983, he was thoroughly bitten by the
entrepreneurial bug.

Dell started college as a pre-med student but found time to establish a business selling random-access memory (RAM)
chips and disk drives for IBM PCs. Dell bought products at cost from IBM dealers, who were required at the time to order
from IBM large monthly quotas of PCs, which frequently exceeded demand. Dell resold his stock through newspapers
and computer magazines at 10%-15% below retail.

By April 1984 Dell's dorm room computer components business was grossing about $80,000 a month -- enough
to persuade him to drop out of college. Soon he started making and selling IBM clones under the brand name PC's
Limited. Dell sold his machines directly to consumers rather than through retail outlets, as most manufacturers did. By
eliminating the retail markup, Dell could sell PCs at about 40% of the price of an IBM.

The company was plagued by management changes during the mid-1980s. Renamed Dell Computer, it added
international sales offices in 1987. In 1988 the company started selling to larger customers, including government
agencies. That year Dell went public.

The company tripped in 1990, reporting a 64% drop in profits. Sales were growing -- but so were costs, mostly because
of efforts to design a PC using proprietary components and reduced instruction set computer (RISC) chips. Also, the
company's warehouses were oversupplied. Within a year Dell turned itself around by cutting inventories and introducing
new products.

Dell entered the retail arena by letting Soft Warehouse (now CompUSA) in 1990 and office supply chain Staples in 1991
sell its PCs at mail-order prices. Also that year Dell opened a plant in Ireland.

In 1992 Xerox agreed to sell Dell machines in Latin America. Dell opened subsidiaries in Japan and Australia in 1993.
The computer maker abandoned retail stores in 1994 to refocus on its mail-order origins. It also retooled its troubled
notebook computer line and introduced servers.

In 1996 the company started selling PCs through its Web site. The next year Dell entered the market for workstations
and strengthened its consumer business by separating it from its small-business unit and launching a leasing program
for consumers. In 1998 the company stepped up manufacturing in the Americas and Europe and added a production and
customer facility in China.

Dell began selling a $999 PC in 1999. (Dell phased out the WebPC line after just seven months due to slow sales.) That
year the company made its first acquisition -- storage area network equipment maker ConvergeNet -- and opened a
plant in Brazil. In 2000 Dell broadened its high-end network servers and Internet-related services offerings, and formed
a division for its storage operations.

Faced with slumping PC sales in early 2001, the company eliminated 1,700 jobs -- about 4% of its workforce. Soon after,
it announced it would cut as many as 4,000 additional positions. Late that year it expanded its storage offerings when it
agreed to resell systems from EMC.



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Looking to grow its services unit, Dell acquired Microsoft software support specialist Plural in 2002. The following year
the company shortened its name to simply Dell Inc.

Dell stepped down as CEO in mid-July 2004. Company president Kevin Rollins filled the position; Dell remained chairman
of the company.

In 2006 the company announced plans to open display-only retail locations in Dallas and New York. (The Dallas store
opened, but plans for the New York location were put on hold.) It also added search giant Google to its list of server
customers.

Early in 2007, Rollins resigned as CEO and as a member of the board of directors, and Dell reassumed the role of CEO.




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                                                                 Industry Information

First Research Industry Profiles
⋅       Computer Manufacture (primary)
⋅       Telecommunications Equipment Manufacturers


Hoover's Industries
    ⋅   Computer Hardware
        ⋅ Mass Storage Systems
        ⋅ Workstations & Thin Clients
        ⋅ Servers & Mainframes
        ⋅ Personal Computers (primary)
        ⋅ Computer Networking Equipment
          ⋅ Routing & Switching Equipment
        ⋅ Supercomputers
        ⋅ Computer Peripherals
          ⋅ Printing & Imaging Equipment
        ⋅ Specialized Computer Systems
          ⋅ Point-Of-Sale & Electronic Retail Systems
    ⋅   Computer Software
        ⋅ Storage & Systems Management Software
    ⋅   Computer Services
        ⋅ Information Technology Services


Primary SIC Code
3571: Electronic computers
Primary NAICS Code
334111: Electronic Computer Manufacturing




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                                                              Officers and Employees

CORPORATE OFFICERS
Title                                               Name                         Age    Salary      Bonus
Chairman and CEO                                    Mr. Michael S. Dell          43     $950,000    -
SVP and CFO                                         Mr. Brian T. Gladden          -     -           -
SVP and CIO; President, Global Services             Mr. Stephen F. (Steve)       47     -           -
                                                    Schuckenbrock
SVP and Chief Marketing Officer                     Mr. Mark Jarvis              44     $173,077    $250,000
SVP Business Product Group                          Mr. Bradley R. (Brad)        48     -           -
                                                    Anderson
SVP; President, Americas                            Mr. Paul D. Bell             47     $594,231    -
SVP, Business Product Group                         Mr. Jeffrey W. (Jeff)        45     -           -
                                                    Clarke
SVP Human Resources                                 Mr. Andrew C. (Andy)         49     -           -
                                                    Esparza
SVP; President, Asia Pacific and Japan              Mr. Stephen J. Felice        50     $491,346    -
SVP, Worldwide Procurement and Global Customer      Mr. Martin J. Garvin         53     -           -
Experience
SVP, Product Group                                  Mr. Alexander (Alex)         43     -           -
                                                    Gruzen
SVP; President, Europe, Middle East, and Africa     Mr. David A. Marmonti        48     -           -
SVP, Worldwide Procurement and Global Customer      Mr. Glenn E. Neland          57     -           -
Experience
SVP, General Counsel, and Secretary                 Mr. Lawrence P. (Larry) Tu   53     -           -
VP, Engineering Strategy                            Mr. Rick Becker               -     -           -
VP, K-12                                            Ms. Karen Bruett              -     -           -
VP Corporate Responsibility                         Mr. Gilbert F. Casellas      55     -           -
VP, Global Branding                                 Mr. Shawn Dennis              -     -           -
VP, South Asia                                      Mr. Paul-Henri Ferrand        -     -           -
VP, Worldwide Enterprise Marketing, Product Group   Mr. Paul Gottsegen            -     -           -
VP Americas Finance                                 Ms. Joan S. Hooper            -     -           -
VP, Customer Experience                             Mr. Richard L. (Dick)        55     -           -
                                                    Hunter
VP; General Manager, Latin America                  Mr. Terry Kahler              -     -           -
VP, Strategy                                        Mr. Timothy W. Mattox         -     -           -
VP, Dell Services                                   Mr. Steve Meyer               -     -           -
VP, SMB Group                                       Mr. Frank Muehleman           -     -           -
VP, Higher Education Business                       Mr. John Mullen               -     -           -
VP, Enterprise Engineering                          Mr. Forrest Norrod            -     -           -
VP Corporate Group Communications                   Mr. Robert (Bob) Pearson     45     -           -
VP and General Manager, Americas International      Mr. Lawrence A. Pentland      -     -           -
VP, Imaging and Printing                            Mr. Tim Peters                -     -           -
VP North Carolina Operations                        Mr. Mehran Ravanpay           -     -           -
VP and General Manager, Corporate Business Group    Mr. Bill Rodrigues            -     -           -
VP Finance and Chief Accounting Officer             Mr. Thomas W. Sweet          47     -           -
VP; General Manager, Dell Storage                   Mr. Darren Thomas             -     -           -
VP, Investor Relations and Global Corporate         Ms. Lynn A. Tyson             -     -           -
Communications
VP, Federal Business Segment                        Mr. Troy West                 -     -           -
President, Global Operations                        Mr. Michael R. Cannon        55     $646,154    $2,000,000
President, Global Consumer Group                    Mr. Ronald G. (Ron)          44     $659,615    $3,500,000
                                                    Garriques


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Title                                                    Name                   Age   Salary      Bonus
President, Dell China                                    Mr. Amit Midha          -    -           -
Event Marketing Manager                                  Ms. Anita Blackwood     -    -           -
Director, Business Development and Global Alliances      Ms. Judy Chavis         -    -           -
Head, Worldwide Procurement                              Mr. Richard Conrad      -    -           -
Director, Oklahoma City                                  Ms. Brenda Hudson       -    -           -
Director, Business Marketing, Dell EMEA                  Mr. Jeff Kimbell        -    -           -
Director, Mobile Product Marketing                       Ms. Gretchen Miller     -    -           -
Director, Engineering, Enterprise Product Group          Mr. Reza Rooholamini    -    -           -


BOARD MEMBERS
Title                                    Name                                                  Age
Chairman and CEO                         Mr. Michael S. Dell                                   43
Director                                 Mr. Donald J. Carty Jr.                                61
Director                                 Mr. William H. (Bill) Gray III                        66
Director                                 Ms. Sallie L. Krawcheck                               43
Director                                 Mr. Alan G. (A.G.) Lafley                              61
Director                                 Ms. Judy C. Lewent                                    59
Director                                 Mr. Thomas W. Luce III                                67
Director                                 Mr. Klaus S. Luft                                     66
Director                                 Mr. Alex J. Mandl                                     64
Director                                 Mr. Michael A. Miles                                  68
Director                                 Mr. Samuel A. Nunn Jr.                                69




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                                                                                               Biographies

BIOGRAPHIES
Stephen F. (Steve) Schuckenbrock, Age 47
Title held since 2007: SVP and CIO; President, Global Services

Other Company Affiliations
Company                                                 Title                               Salary             Bonus
Staples, Inc.                                           Director                               -                  -
Electronic Data Systems Corporation                     Co-COO and EVP Global Sales       666,667.00         750,000.00
                                                        and Client Solutions
The Feld Group, Inc.                                    COO, Feld Group Consulting             -                  -
Electronic Data Systems Corporation                     EVP Global Sales and Client       600,000.00         470,000.00
                                                        Solutions

Recent Work Highlights
⋅ 2007 - 2007: SVP, Global Services

Biography
Stephen F. Schuckenbrock serves as senior vice president and president, Global Services, and Dell's chief information
officer (CIO). Mr. Schuckenbrock leads Dell's multi-billion dollar services business with worldwide responsibility for Dell's
enterprise service offerings. As CIO, Mr. Schuckenbrock's responsibilities span Dell's global information systems and
technology infrastructure. His dual roles provide greater insight into how to architect services and solutions that will
help simplify IT for customers and for Dell. Prior to joining Dell, Mr. Schuckenbrock served as co-chief operating officer
and executive vice president of global sales and services for EDS. Before joining EDS in 2003, he was chief operating
officer of The Feld Group, an IT consulting organization. Serving as global chief information officer for PepsiCo from
1998 to 2000, Mr. Schuckenbrock developed and established the Business Solutions Group. Additionally with PepsiCo, he
served as global chief information officer for Frito-Lay from 1995 to 1998. Mr. Schuckenbrock earned a bachelor's degree
in business administration from Elon University.

Source: Company Web Site, 2007


Michael S. Dell, Age 43
Title held since 2008: Chairman and CEO

Recent Work Highlights
⋅   2007 - 2008: Chairman and CEO, $950,000 salary, $0 bonus
⋅   2006 - 2007: Chairman, $950,000 salary, $1,805,000 bonus
⋅   2005 - 2006: Chairman, $950,000 salary, $2,280,000 bonus
⋅   2004 - 2005: Chairman, $950,000 salary, $2,052,000 bonus
⋅   2003 - 2004: Chairman and CEO, $950,000 salary, $2,479,500 bonus
⋅   2002 - 2003: Chairman and CEO, $925,962 salary, $347,236 bonus
⋅   2001 - 2002: Chairman and CEO, $892,308 salary, $1,668,462 bonus

Biography



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Michael Dell, born in February 1965, is the chairman of the Board of Directors and chief executive officer of Dell, the
company he founded in 1984 with $1,000 and an unprecedented idea - to build relationships directly with customers. In
1992, Mr. Dell became the youngest CEO ever to earn a ranking on the Fortune 500. Mr. Dell is the author of Direct From
Dell: Strategies That Revolutionized an Industry, his story of the rise of the company and the strategies he has refined
that apply to all businesses. In 1998, Mr. Dell formed MSD Capital, and in 1999, he and his wife formed the Michael and
Susan Dell Foundation, to manage the investments and philanthropic efforts, respectively, of the Dell family. Mr. Dell
serves on the Foundation Board of the World Economic Forum, the executive committee of the International Business
Council and is a member of the U.S. Business Council. Mr. Dell also serves on the U.S. President's Council of Advisors on
Science and Technology and the governing board of the Indian School of Business in Hyderabad, India.

Source: Company Web Site, 2007


Lawrence P. (Larry) Tu, Age 53
Title held since 2004: SVP, General Counsel, and Secretary

Other Company Affiliations
Company                                                Title                                Salary            Bonus
NBC Universal, Inc.                                    EVP and General Counsel                 -                -
The NBC Television Network                             EVP and General Counsel                 -                -

Biography
Lawrence P. Tu serves as senior vice president and general counsel, overseeing the company's global legal department.
Previously, Mr. Tu was executive vice president and general counsel at NBC Universal, one of the world's fastest growing
and most-profitable media and entertainment companies. He served in the same capacity for NBC for three years prior
to that. Earlier, he was a partner at O'Melveny & Myers LLP, where he focused on high technology, Internet and media
related transactions, including five years as managing partner of the firm's Hong Kong office. Mr. Tu was also general
counsel Asia-Pacific for Goldman Sachs, an attorney for the U.S. State Department and a clerk for U.S. Supreme Court
Justice Thurgood Marshall. Mr. Tu holds J.D. and A.B. degrees from Harvard University, as well as a bachelor of arts
degree from Oxford University, where he was a Rhodes Scholar.

Source: Company Web Site, 2007


Paul D. Bell, Age 47
Title held since 2007: SVP; President, Americas

Recent Work Highlights
⋅   2006 - 2007: SVP; President, Europe, Middle East, and Africa, $547,115 salary, $520,759 bonus
⋅   2005 - 2006: SVP; President, Europe, Middle East, and Africa, $522,115 salary, $868,799 bonus
⋅   2004 - 2005: SVP; President, Europe, Middle East, and Africa, $497,115 salary, $687,019 bonus
⋅   2003 - 2004: SVP; President, Europe, Middle East, and Africa, $472,115 salary, $699,422 bonus
⋅   2002 - 2003: SVP; President, Europe, Middle East, and Africa, $444,231 salary, $188,798 bonus

Biography
Paul Bell serves as senior vice president and president, Americas. In this role he is responsible for all business
operations across the region. Prior to his current role, he served as senior vice president of Europe, Middle East


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and Africa where he managed all business operations and manufacturing activities in the region. Previously, he was
senior vice president and general manager of the Worldwide Home and Small Business Group. Before joining Dell
in 1996, Mr. Bell was a consultant with Bain and Company. Mr. Bell has bachelor's degrees in fine arts and business
administration from Pennsylvania State University and a master's degree in business administration from the Yale
School of Organization and Management.

Source: Company Web Site, 2007


Bradley R. (Brad) Anderson, Age 48
Title held since 2005: SVP Business Product Group

Other Company Affiliations
Company                                                Title                                Salary             Bonus
HP Technology Solutions Group                          SVP and General Manager,                -                 -
                                                       Industry Standard Servers
Hewlett-Packard Company                                SVP and General Manager,                -                  -
                                                       Industry Standard Servers

Biography
Brad Anderson serves as senior vice president, Business Product Group. In this role, he is responsible for worldwide
engineering, design, development and marketing of Dell's enterprise products including servers, networking and storage
systems. Prior to joining Dell in 2005, Mr. Anderson was senior vice president and general manager of Hewlett Packard's
Industry Standard Servers business. He was responsible for HP's family of HP ProLiant server solutions. Previously,
he was vice president of server storage and infrastructure for HP, where he led the team responsible for delivering
industry-leading server storage, peripheral and infrastructure products. Before joining HP in 1996, Mr. Anderson held top
management positions at Cray Research in executive staff, field marketing, sales, finance and corporate marketing. He
earned a bachelor of science in Petroleum Engineering from Texas A&M University and a MBA from Harvard University.
He serves on the Texas A&M Look College of Engineering Advisory Council.

Source: Company Web Site, 2007


Jeffrey W. (Jeff) Clarke, Age 45
Title held since 2003: SVP, Business Product Group

Recent Work Highlights
⋅ 2003: VP, Relationship Products Group

Biography
Jeffrey Clarke serves as senior vice president, Business Product Group. In this role, he is responsible for worldwide
engineering, design, development and marketing of Dell's client products including desktops, notebooks and
workstations. Mr. Clarke joined Dell in 1987 as a quality engineer and has served in a variety of engineering and
management roles. He moved into product development in 1989 and was promoted to director of desktop development
in 1995. In 1997, Mr. Clarke was responsible for launching Dell's Precision workstation product line, which attained the No.
1 worldwide market share position. Following this role, Mr. Clarke was vice president and general manager, Relationship
Product Group, which includes the OptiPlex, Latitude and Precision lines of business. Under his leadership, all three


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businesses achieved the No. 1 worldwide position in their respective markets. Prior to joining Dell, Mr. Clarke served as a
reliability and product engineer at Motorola, Inc. Mr. Clarke received a bachelor's degree in electrical engineering from
the University of Texas at San Antonio.

Source: Company Web Site, 2007


Alexander (Alex) Gruzen, Age 43
Title held since 2004: SVP, Product Group

Other Company Affiliations
Company                                                Title                                Salary             Bonus
Hewlett-Packard Company                                SVP and General Manager,                -                 -
                                                       Mobile Computing Global
                                                       Business Unit, Personal
                                                       Systems Group

Biography
Alex Gruzen serves as senior vice president, Product Group. In this role, he is responsible along with John Medica for
worldwide development, marketing, quality and delivery into manufacturing of Dell notebooks, desktops, imaging &
printing, displays and other peripherals, as well as the strategic technology direction for Dell.

Mr. Gruzen joined Dell from Hewlett Packard where he was the senior vice president and general manager for their
Mobile Computing Global Business Unit. Previously, he held several leadership positions at Compaq Computer
Corporation and Sony Corporation, including postings in Singapore and Japan.

Mr. Gruzen holds bachelor of science and master of science degrees in Aeronautical and Astronautical Engineering from
the Massachusetts Institute of Technology, and a master of business administration degree from Harvard University.

Source: Company Web Site, 2006


Martin J. Garvin, Age 53
Title: SVP, Worldwide Procurement and Global Customer Experience

Biography
Martin J. Garvin serves as senior vice president, Worldwide Procurement and Global Customer Experience. In this role,
he shares responsibility with Glenn Neland for all procurement activities and for managing the customer experience
initiative on a worldwide basis.

Prior to his current position, Mr. Garvin served as vice president of Global Supply Chain and chief procurement officer
at Dell. He was responsible for global supply chain optimization, driving for excellence in the areas of cost, quality,
availability, technology and service for all computer system commodities and sub-systems.

Mr. Garvin has extensive experience in operations, procurement, materials management and customer service, and has
held a variety of executive level positions at Hewlett Packard, Sun Microsystems and NetEdge Systems, a venture capital




                    call: 1-866-541-3770 | visit: www.hoovers.com                          July      2008                 | 12
                                                                                                                        

backed networking start-up. He also has extensive international experience, including his work on the start-up of Sun's
first international operation in Linlithgow, Scotland.

Mr. Garvin holds a master's degree in business administration and a bachelor's degree in biological sciences from
California State University at San Jose.

Source: Company Web Site, 2006


Glenn E. Neland, Age 57
Title held since 2003: SVP, Worldwide Procurement and Global Customer Experience

Other Company Affiliations
Company                                                Title                                Salary            Bonus
International DisplayWorks, Inc.                       Director                                -                -

Recent Work Highlights
⋅ 2003: VP, Worldwide Procurement

Biography
Glenn Neland serves as senior vice president, Worldwide Procurement and Global Customer Experience. In this role,
he shares responsibility with Martin Garvin for all procurement activities and for managing the customer experience
initiative on a worldwide basis.

Prior to his current position, Mr. Neland served as vice president of Worldwide Procurement Commodities where he
was responsible for global supply chain optimization, driving for excellence in the areas of cost, quality, availability,
technology and service for all computer system commodities and sub-systems. During his tenure at Dell, Mr. Neland has
also been responsible for notebook operations and portables procurement.

Before joining Dell in October 1997, Mr. Neland held various positions over a 19-year period at Texas Instruments,
including general manager for Notebook Computers, vice president and general manager of Printing Systems as well as
other operations and engineering positions.

Mr. Neland earned a bachelor's degree in electrical engineering from the University of Illinois.

Source: Company Web Site, 2006


Stephen J. Felice, Age 50
Title held since 2007: SVP; President, Asia Pacific and Japan

Recent Work Highlights
⋅ 2005 - 2007: VP, Asia Pacific and Japan

Biography
Stephen J. Felice serves as senior vice president and president, Asia-Pacific and Japan (APJ). Mr. Felice leads Dell's
operations throughout the region. Prior to his current role, Mr. Felice was vice president, Corporate Business Group, Dell


                    call: 1-866-541-3770 | visit: www.hoovers.com                          July      2008              | 13
                                                                                                                        

Americas, responsible for corporate customers in the United States with more than 3,500 employees and those with
global requirements. Previously, he held various executive roles in Dell's sales and consulting services organizations.
Mr. Felice joined Dell in 1999 from DecisionOne Corp., where he served as chief executive officer and president. Under
Mr. Felice's guidance, that company became the largest independent provider of multivendor computer-maintenance
and technology-support services in North America. Mr. Felice also worked for Bell Atlantic and served as vice president,
planning and development, with Bell Atlantic Customer Services. He spent five years with Shell Oil in Houston. Mr.
Felice holds a bachelor's degree in business administration from the University of Iowa and a master of business
administration degree from the University of Houston.

Source: Company Web Site, 2007


Terry Kahler
Title: VP; General Manager, Latin America

Biography
Terry Kahler serves as vice president and general manager for Dell's Latin American business unit. A professional with
20 years of industry experience, Terry Kahler co-leads the Latin America organization with Peter Wiegandt and is the
executive lead for Panama.

Prior to this role, Mr. Kahler served as vice president and general manager for Brazil, Argentina and Chile. He also spent
two years as vice president in charge of Services and Operations for Latin America.

Before joining the Dell team in August 1999, Mr. Kahler served as vice-president of Strategic Alliances at DecisionOne
Corporation. His role was to maintain key relationships with computer equipment manufacturers, software developers,
Internet service providers, and computer resellers, helping DecisionOne become one of the primary providers of
computer-related services in the Industry.

Mr. Kahler spent most of his "high-tech" career at MicroAge, Inc., a Fortune-500 reseller out of Phoenix, Arizona, in
a variety of roles including services and small-medium businesses. As vice-president and general manager of Client
Services, he managed areas related to services such as help desk, field services, asset management, network, business
continuity, packaged services, and reseller support services.

Mr. Kahler was educated in business administration at Midwestern State University in Wichita Falls, Texas, and theology
at Baptist Bible College in Springfield, Missouri. Mr. Kahler and his wife reside in Austin, Texas.

Source: Other: Publication, 2006


Bill Rodrigues
Title: VP and General Manager, Corporate Business Group

Other Company Affiliations
Company                                                Title                                Salary            Bonus
Dell Corporation Limited                               General Manager, Dell UK and            -                -
                                                       Global EMEA




                     call: 1-866-541-3770 | visit: www.hoovers.com                        July       2008              | 14
                                                                                                                          

Biography
Bill Rodrigues serves as vice president and general manager of Dell's Corporate Business Group, responsible for the
sales and support of medium, large and global corporate customers headquartered in the US. Mr. Rodrigues' previous
roles at Dell included vice president and general manager for Dell's Large Business segment, managing Dell's UK
business, vice president and general manager of the education and health care segment, and vice president and general
manager of K-12 education. Mr. Rodrigues is a member of Dell's Global Executive Management Committee and reports
to Kevin Rollins, CEO. Prior to joining Dell, Mr. Rodrigues spent 21 years at IBM in various executive roles, including
general manager for global education in North America, general manager of IBM's AS/400 brand marketing in North
America, director of AS/400 world wide distribution, and executive aide to Louis V. Gerstner Jr., chairman and chief
executive officer of IBM, among other management positions. Mr. Rodrigues earned a Bachelor of Arts degree from
Rollins College.

Source: Company Web Site, 2007


Joan S. Hooper
Title held since 2007: VP Americas Finance

Other Company Affiliations
Company                                                 Title                                Salary            Bonus
FreeMarkets, Inc.                                       EVP, CFO, Treasurer, and           287,500.00        100,000.00
                                                        Secretary
FreeMarkets, Inc.                                       EVP, CFO, Treasurer, and           268,750.00         165,000.00
                                                        Secretary

Recent Work Highlights
⋅ 2005 - 2007: VP, Finance and Chief Accounting Officer
⋅ 2003 - 2005: VP, Finance

Biography
Since joining Dell in November 2003, Ms. Hooper has served as Vice President, Finance, supporting Worldwide
Operations finance, which includes manufacturing, procurement, product group, information technology and global
financial services. Prior to joining Dell, she spent four years as Executive Vice President, Chief Financial Officer,
Secretary and Treasurer of FreeMarkets, Inc., then a global provider of online business sourcing software and
services. In addition, Ms. Hooper spent more than 20 years with AT&T Corp., where she held several key financial and
senior management positions. She holds a bachelor's degree in Finance from Creighton University, an M.B.A. from
Northwestern University, and is both a Certified Public Accountant and a Certified Management Accountant.

Source: 8K, February 2, 2005


Lynn A. Tyson
Title: VP, Investor Relations and Global Corporate Communications

Biography
Lynn A. Tyson serves as vice president, Investor Relations and Global Corporate Communications. In this role, she is
responsible for Dell's relationships with investors and financial analysts, and strategic direction and global oversight of


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Corporate Communications. Prior to joining Dell in April 2000, Ms. Tyson served as vice president of Investor Relations
for Tricon Global Restaurants (now YUMBrands!). Tricon encompasses the worldwide operations of Pizza Hut, KFC
and Taco Bell, and was spun off from PepsiCo, Inc. in 1997. Previously, Ms. Tyson spent 12 years at PepsiCo, holding
various positions in treasury, international corporate finance and investor relations, where she assisted in planning and
execution of the spin-off of Tricon from PepsiCo. Ms. Tyson received a bachelor's degree in psychology from The City
College of New York and a master's degree in finance/international business from The Stern School of Business, New
York University. She is on the Board of Directors for the National Investor Relations Institute (NIRI). Ms. Tyson is also a
member of the Executive Leadership Council and the National Society of Black MBAs.

Source: Company Web Site, 2007


Richard L. (Dick) Hunter, Age 55
Title held since 2006: VP, Customer Experience

Other Company Affiliations
Company                                                 Title                                Salary             Bonus
i2 Technologies, Inc.                                   Director                                -                 -

Recent Work Highlights
⋅ 2006: VP, Manufacturing and Distribution, Americas

Biography
Richard L. "Dick" Hunter serves as vice president of Dell's Customer Experience team. In this role, Mr. Hunter is
responsible for customer service and support as well as for Dell's global customer contact center operations in the
Americas, India and the Philippines. Previously, Mr. Hunter served as vice president of Dell Americas Operations. In
this role, he managed the day-to-day operations of Dell's manufacturing facilities in Austin, TX; Nashville, TN; Winston-
Salem, NC; and Eldorado de Sul, Brazil. He also led the Americas Remanufacturing and Returns Center Operations,
Worldwide Fulfillment, Engineering and Quality, Demand-Supply, and the Environmental Health and Safety groups.
Before that, Mr. Hunter held leadership roles in Portables manufacturing, supply chain management, and the Austin
manufacturing operations organizations. Prior to joining Dell in February 1998, Mr. Hunter worked for General Electric,
Texas Instruments and Ericcson. He has more than 25 years of experience in high tech, manufacturing operations and
supply chain management. Mr. Hunter graduated from the Georgia Institute of Technology with a degree in Mechanical
Engineering. He serves on the Tennessee State University Supply Chain Management Governing Board and on the
Massachusetts Institute of Technology Leaders for Manufacturing Governing Board.

Source: Company Web Site, 2006


Rick Becker
Title held since 2006: VP, Engineering Strategy

Other Company Affiliations
Company                                                 Title                                Salary             Bonus
HP Technology Solutions Group                           VP and General Manager,                 -                 -
                                                        HP BladeSystem, Industry
                                                        Standard Server CTO


                    call: 1-866-541-3770 | visit: www.hoovers.com                          July       2008               | 16
                                                                                                                      

Biography
Rick Becker, who was general manager of HP's fast growing "blade" server business, to be an engineering vice president
in charge of strategy working with partners like Oracle and SAP for corporate customers.

Source: Company Press Release, December 12, 2006


Donald J. Carty Jr., Age 61
Title held since 2008: Director

Other Company Affiliations
Company                                               Title                               Salary            Bonus
Hawaiian Holdings, Inc.                               Director                               -                -
Barrick Gold Corporation                              Director                               -                -
Sears Holdings Corporation                            Director                               -                -
Placer Dome Inc.                                      Director                               -                -
CHC Helicopter Corporation                            Director                               -                -
Brinker International, Inc.                           Director                               -                -
Sears, Roebuck and Co.                                Director                               -                -
AMR Corporation                                       Chairman and CEO, AMR and         585,813.00            -
                                                      American Airlines
SolutionInc Technologies Limited                      Director                               -                 -
Virgin America                                        Chairman                               -                 -
Air Serv Corporation                                  Director                               -                 -
Hawaiian Holdings, Inc.                               Director                               -                 -

Recent Work Highlights
⋅ 2008 - 2008: Vice Chairman and CFO, $766,346 salary
⋅ 2007 - 2008: Vice Chairman and CFO, $51,154 salary, $0 bonus
⋅ 2007: Director

Biography
Mr. Carty joined us as Vice Chairman and Chief Financial Officer in January 2007. In that role, he is responsible for
all finance functions, including controller, corporate planning, tax, treasury operations, investor relations, corporate
development, risk management, and internal audit. He will resign as Vice Chairman and Chief Financial Officer effective
June 13, 2008. Mr. Carty has served as a member of our Board of Directors since 1992 and continues to serve in that
capacity. Mr. Carty was the Chairman and Chief Executive Officer of AMR Corporation and American Airlines from 1998
until his retirement in 2003. He served in a variety of executive positions with AMR Airline Group and American Airlines
from 1978 to 1985 and from 1987 to 1999. Mr. Carty was President and Chief Executive Officer of CP Air in Canada from
1985 to 1987. After his retirement from AMR and American in 2003, Mr. Carty was engaged in numerous business and
private investment activities with a variety of companies. Mr. Carty is a graduate of Queen's University in Kingston,
Ontario and of the Harvard Graduate School of Business Administration. He is also a director of CHC Helicopter Corp.,
Barrick Gold Corporation and Hawaiian Holdings L.L.C.

Source: Proxy, June 2, 2008




                     call: 1-866-541-3770 | visit: www.hoovers.com                       July    2008                | 17
                                                  Significant Developments

Date         Event                              Details
2007-01-31   Top Executive Change               Michael S. Dell succeeded Kevin B. Rollins, who resigned.




             call: 1-866-541-3770 | visit: www.hoovers.com                  July     2008                   | 18
                                                                      Competitors

TOP COMPETITORS
⋅ Acer
⋅ Hewlett-Packard
⋅ Lenovo


ALL COMPETITORS
⋅   3Com
⋅   Acer
⋅   Apple
⋅   Brother Industries
⋅   Canon
⋅   CDW
⋅   Cisco Systems
⋅   EMC
⋅   Enterasys
⋅   Extreme Networks
⋅   Fujitsu Siemens Computers
⋅   Gateway, Inc.
⋅   Hewlett-Packard
⋅   Hitachi Data Systems
⋅   Hitachi
⋅   IBM
⋅   Lenovo
⋅   Matsushita Electric
⋅   MPC Computers
⋅   NEC
⋅   Epson
⋅   SGI
⋅   Sony
⋅   Sun Microsystems
⋅   Toshiba
⋅   Unisys




                    call: 1-866-541-3770 | visit: www.hoovers.com   July   2008   | 19
                                                            Products and Operations


                                             2008 Sales
                                  $ mil.                     % of total
Americas
Business                          31,144                     51
US Consumer                       6,224                      10
Europe, Middle East & Africa      15,267                     25
Asia/Pacific                      8,498                      14
Total                             61,133                     100



                                             2008 Sales
                                  $ mil.                     % of total
Desktop PCs                       19,573                     32
Mobility                          17,423                     28
Software & peripherals            9,908                      16
Servers & networking              6,474                      11
Enhanced services                 5,320                      9
Storage                           2,435                      4
Total                             61,133                     100

Selected Products

  ⋅   Computers
      ⋅ Desktop (Dimension, OptiPlex, Vostro, XPS)
      ⋅ Notebook (Inspiron, Latitude, Vostro, XPS)
  ⋅   Enterprise systems
      ⋅ Network servers (PowerApp, PowerEdge)
      ⋅ Storage (PowerVault)
      ⋅ Workstations (Precision)
  ⋅   Ethernet switches (PowerConnect)
  ⋅   Point-of-sale systems
  ⋅   Printers
      ⋅ Inkjet multifunction
      ⋅ Laser
  ⋅   Projectors
  ⋅   Refurbished systems
  ⋅   Third-party peripherals and software




                call: 1-866-541-3770 | visit: www.hoovers.com             July   2008   | 20
                                                                          Company Financials

FINANCIAL OVERVIEW
Company Type                                                Public - NASDAQ (GS):  DELL
Location Type                                               Headquarters
Fiscal Year-End                                             January
Financial Filings                                           SEC
2008 Sales (mil.)                                           $61,133.0
1-Year Sales Growth                                         6.5%
2008 Net Income (mil.)                                      $2,947.0
1-Year Net Income Growth                                    14.1%
Auditor                                                     PricewaterhouseCoopers LLP
Annual Report                                               Company Website
Investor Relations                                          Company Website


ANNUAL INCOME STATEMENT
All amounts in millions of US Dollars unless otherwise noted.
                                                            Jan 2008           Jan 2007                  Jan 2006
Revenue                                                            61,133.0          57,420.0                  55,908.0
Cost of Goods Sold                                                49,462.0           47,904.0                  45,958.0
Gross Profit                                                        11,671.0          9,516.0                   9,950.0
Gross Profit Margin                                                    19.1%            16.6%                      17.8%
SG&A Expense                                                       7,624.0            5,975.0                    5,210.0
Depreciation and Amortization                                         607.0              471.0                     393.0
Operating Income                                                   3,440.0            3,070.0                   4,347.0
Operating Margin                                                       5.6%              5.3%                       7.8%
Nonoperating Income                                                    461.0            343.0                      255.0
Nonoperating Expenses                                                   45.0              45.0                       28.0
Income Before Taxes                                                3,827.0            3,345.0                   4,574.0
Income Taxes                                                         880.0               762.0                   1,002.0
Net Income After Taxes                                             2,947.0            2,583.0                   3,572.0

Continuing Operations                                               2,947.0               2,583.0                3,572.0
Discontinued Operations                                                   --                    --                     --
Total Operations                                                    2,947.0               2,583.0                3,572.0
Total Net Income                                                    2,947.0               2,583.0                3,572.0
Net Profit Margin                                                     4.8%                  4.5%                   6.4%

Diluted EPS from Continuing Operations ($)                                --                     --                     --
Diluted EPS from Discontinued Operations ($)                              --                     --                     --
Diluted EPS from Total Operations ($)                                     --                     --                     --
Diluted EPS from Total Net Income ($)                                   1.31                  1.14                   1.46
Dividends per Share                                                       --                     --                     --


QUARTERLY INCOME STATEMENT
All amounts in millions of US Dollars unless otherwise noted.



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                                                         Quarter      Quarter     Quarter       Quarter      Quarter
                                                         Ending       Ending      Ending        Ending       Ending
                                                        Apr 2008 Jan 2008 Oct 2007 Jul 2007 Apr 2007
Revenue                                                    16,077.0     15,989.0   15,646.0       14,776.0     14,722.0
Cost of Goods Sold                                           13,112.0   12,995.0    12,758.0      11,825.0     11,884.0
Gross Profit                                                2,965.0      2,994.0    2,888.0        2,951.0     2,838.0
Gross Profit Margin                                           18.4%        18.7%       18.5%        20.0%         19.3%
SG&A Expense                                                 1,881.0     2,035.0     1,906.0        1,910.0      1,773.0
Depreciation and Amortization                                  185.0        183.0        153.0        139.0        132.0
Operating Income                                               899.0       776.0       829.0         902.0         933.0
Operating Margin                                               5.6%         4.9%        5.3%           6.1%        6.3%
Nonoperating Income                                             137.0       180.0        107.0         96.0         78.0
Nonoperating Expenses                                            12.0        45.0            --           --            --
Income Before Taxes                                          1,024.0       882.0       936.0         998.0        1,011.0
Income Taxes                                                   240.0       203.0         170.0       252.0        255.0
Net Income After Taxes                                         784.0       679.0        766.0        746.0        756.0

Continuing Operations                                           784.0           679.0          766.0          746.0       756.0
Discontinued Operations                                             --              --             --             --          --
Total Operations                                                784.0           679.0          766.0          746.0       756.0
Total Net Income                                                784.0           679.0          766.0          746.0       756.0
Net Profit Margin                                               4.9%            4.2%           4.9%           5.0%         5.1%

Diluted EPS from Continuing Operations ($)                          --                --           --             --          --
Diluted EPS from Discontinued Operations ($)                        --                --           --             --          --
Diluted EPS from Total Operations ($)                               --                --           --             --          --
Diluted EPS from Total Net Income ($)                            0.38               0.31        0.34           0.32        0.34
Dividends per Share                                                 --                --           --             --          --


ANNUAL BALANCE SHEET
All amounts in millions of US Dollars unless otherwise noted.

                     Assets                           Jan 2008                      Jan 2007               Jan 2006
Current Assets
Cash                                                                   7,972.0                 10,298.0                9,058.0
Net Receivables                                                        7,693.0                   6,152.0               5,452.0
Inventories                                                             1,180.0                   660.0                   576.0
Other Current Assets                                                  3,035.0                    2,829.0               2,620.0
Total Current Assets                                                 19,880.0                   19,939.0               17,706.0
Net Fixed Assets                                                      2,668.0                   2,409.0                2,005.0
Other Noncurrent Assets                                                5,013.0                   3,287.0               3,398.0
Total Assets                                                          27,561.0                 25,635.0                23,109.0

       Liabilities and Shareholder's Equity           Jan 2008                      Jan 2007               Jan 2006
Current Liabilities
Accounts Payable                                                         11,591.0               12,432.0               10,657.0


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        Liabilities and Shareholder's Equity          Jan 2008                     Jan 2007              Jan 2006
Current Liabilities
Short-Term Debt                                                            225.0                  188.0                       --
Other Current Liabilities                                                 6,710.0               5,171.0                5,270.0
Total Current Liabilities                                               18,526.0               17,791.0                15,927.0
Long-Term Debt                                                             362.0                 569.0                   504.0
Other Noncurrent Liabilities                                             4,844.0               2,836.0                 2,549.0
Total Liabilities                                                       23,732.0               21,196.0               18,980.0

               Shareholder's Equity                   Jan 2008                     Jan 2007            Jan 2006
Preferred Stock Equity                                                      94.0                  111.0                       --
Common Stock Equity                                                      3,735.0               4,328.0                  4,129.0
Total Equity                                                             3,735.0               4,328.0                  4,129.0
Shares Outstanding (mil.)                                               2,060.0                2,226.0                 2,330.0


QUARTERLY BALANCE SHEET
All amounts in millions of US Dollars unless otherwise noted.

                       Assets                         Quarter       Quarter           Quarter          Quarter    Quarter
                                                      Ending        Ending            Ending           Ending     Ending
                                                      Apr 2008      Jan 2008          Oct 2007         Jul 2007   Apr 2007
Current Assets
Cash                                                        8,501.0           7,972.0     12,605.0         11,862.0    10,179.0
Net Receivables                                             7,550.0           7,693.0       7,716.0         6,827.0    6,243.0
Inventories                                                 1,258.0            1,180.0       1,102.0          973.0      764.0
Other Current Assets                                         3,193.0         3,035.0       2,925.0          2,552.0    2,585.0
Total Current Assets                                      20,502.0          19,880.0      24,348.0         22,214.0    19,771.0
Net Fixed Assets                                            2,642.0          2,668.0        2,631.0        2,608.0     2,452.0
Other Noncurrent Assets                                     4,875.0           5,013.0       3,401.0         3,232.0     3,321.0
Total Assets                                               28,019.0          27,561.0     30,380.0        28,054.0    25,544.0

        Liabilities and Shareholder's Equity          Quarter       Quarter           Quarter          Quarter    Quarter
                                                      Ending        Ending            Ending           Ending     Ending
                                                      Apr 2008      Jan 2008          Oct 2007         Jul 2007   Apr 2007
Current Liabilities
Accounts Payable                                           14,720.0            11,591.0    17,784.0       16,738.0    15,350.0
Short-Term Debt                                                 131.0            225.0        266.0          328.0       334.0
Other Current Liabilities                                    2,518.0           6,710.0            --             --           --
Total Current Liabilities                                   17,369.0         18,526.0     18,050.0        17,066.0    15,684.0
Long-Term Debt                                               1,848.0             362.0        392.0          378.0        381.0
Other Noncurrent Liabilities                                5,256.0           4,844.0      4,993.0        4,566.0      4,289.0
Total Liabilities                                          24,473.0          23,732.0     23,435.0        22,010.0    20,354.0




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                Shareholder's Equity                  Quarter      Quarter      Quarter       Quarter       Quarter
                                                      Ending       Ending       Ending        Ending        Ending
                                                      Apr 2008 Jan 2008 Oct 2007 Jul 2007                   Apr 2007
Preferred Stock Equity                                        92.0          94.0        101.0         116.0         119.0
Common Stock Equity                                        3,454.0       3,735.0    6,844.0        5,928.0       5,071.0
Total Equity                                               3,454.0       3,735.0    6,844.0        5,928.0       5,071.0
Shares Outstanding (mil.)                                  2,020.9      2,060.0      2,237.0        2,231.0      2,231.0


ANNUAL CASH FLOW
All amounts in millions of US Dollars unless otherwise noted.

                                                      Jan 2008                  Jan 2007               Jan 2006
Net Operating Cash Flow                                             3,949.0                 3,969.0               4,839.0
Net Investing Cash Flow                                            (1,763.0)                 1,003.0              3,878.0
Net Financing Cash Flow                                            (4,120.0)               (2,551.0)            (6,226.0)
Net Change in Cash                                                 (1,782.0)                2,492.0               2,295.0
Depreciation & Amortization                                            607.0                    471.0               393.0
Capital Expenditures                                                 (831.0)                (896.0)               (728.0)
Cash Dividends Paid                                                        --                       --                  --


QUARTERLY CASH FLOW
All amounts in millions of US Dollars unless otherwise noted.

                                                      Apr 2008 Jan 2008 Oct 2007 Jul 2007             Apr 2007
Net Operating Cash Flow                                      143.0      1,197.0    998.0   1,853.0          (99.0)
Net Investing Cash Flow                                     (30.0)   (1,678.0)       36.0      86.0        (207.0)
Net Financing Cash Flow                                      387.0  (4,034.0)      (70.0)      (3.0)         (13.0)
Net Change in Cash                                          509.0   (4,472.0)    1,032.0   1,944.0         (286.0)
Depreciation & Amortization                                  185.0       183.0      153.0     139.0          132.0
Capital Expenditures                                       (122.0)     (195.0)    (172.0)  (293.0)          (171.0)
Cash Dividends Paid                                              --           --        --         --             --


HISTORICAL FINANCIALS
Income Statement
Year                    Revenue ($ mil.)        Net Income ($ mil.)     Net Profit Margin ($      Employees
                                                                        mil.)
Jan 2008                61,133.00               2,947.00                4.8%                      88,200
Jan 2007                57,420.00               2,583.00                4.5%                      90,500
Jan 2006                55,908.00               3,572.00                6.4%                      66,100
Jan 2005                49,205.00               3,043.00                6.2%                      56,000
Jan 2004                41,444.00               2,645.00                6.4%                      46,000
Jan 2003                35,404.00               2,122.00                6.0%                      39,100
Jan 2002                31,168.00               1,246.00                4.0%                      34,600
Jan 2001                31,888.00               2,177.00                6.8%                      40,000


                  call: 1-866-541-3770 | visit: www.hoovers.com                            July   2008                 | 24
                                                                                                                  

Year                       Revenue ($ mil.)      Net Income ($ mil.)     Net Profit Margin ($   Employees
                                                                         mil.)
Jan 2000                   25,265.00             1,666.00                6.6%                   36,500
Jan 1999                   18,243.00             1,460.00                8.0%                   24,400

                                              2008 Year-End Financials
Debt Ratio                                            9.7%
Return on Equity                                      78.9%
Cash ($ mil)                                          7,972.00
Current Ratio                                         1.07
Long-Term Debt ($ mil.)                               362.00
Shares Outstanding (mil.)                             2,060.0
Dividend Yield                                        --
Dividend Payout                                       --
Market Cap ($ mil.)                                   41,921.0

                                                     Stock History
                    Stock Price ($)                           P/E                     Per Share ($)
Year          FY High      FY Low        FY Close    High         Low            Earns.      Div.        Book Value
Jan 2008      30.77        18.87         20.35       23           14             1.31        --          1.81
Jan 2007      32.24        18.95         23.52       28           17             1.14        --          1.94
Jan 2006      41.99        28.62         29.26       29           20             1.46        --          1.77
Jan 2005      42.57        31.14         41.06       36           26             1.18        --          2.61
Jan 2004      37.18        22.59         33.44       37           22             1.01        --          2.46
Jan 2003      31.06        21.90         23.86       39           27             0.80        --          1.89
Jan 2002      30.52        16.01         26.80       66           35             0.46        --          1.80
MARKET DATA
Current Information

Last Close (11-Jul-2008)                              $22.31 Price/Sales Ratio                                  0.72

52-Week High                                         $30.77 Price/Book Ratio                                    13.05

52-Week Low                                           $18.13 Price/Earnings Ratio                               16.17

60-Month Beta                                               1.2 Price/Cash Flow Ratio                           10.76

Market Cap (mil.)                                $45,087.33 Return on Assets                                   0.0%

Shares Outstanding (mil.)                            2,020.9 Return on Equity                                  0.0%

Dividend Rate                                                -- Current Ratio                                    1.18

Dividend Yield                                               -- Long-Term Debt/Equity                           0.57

# of Institutional Holders                              854 % Owned by Institutions                           69.0%




                    call: 1-866-541-3770 | visit: www.hoovers.com                       July    2008             | 25
                                                                                                        

Current Information
Latest Short Interest Ratio                         1.15 Latest Net Insider Transactions                   --


Growth Rates                                               12 Month              36 Month         60 Month
Revenue Growth                                                  8.1%                22.4%            69.5%
EPS Growth                                                    20.0%                  6.2%            58.6%
Dividend Growth                                                0.0%                  0.0%             0.0%


COMPARISON DATA
Profitability                                  Company                      Industry                Market
Gross Profit Margin                             18.90%                      33.80%                 52.40%
Pre-Tax Profit Margin                            6.10%                       4.60%                  5.50%
Net Profit Margin                               4.80%                         3.70%                 3.80%
Return on Equity                                69.8%                          11.0%                 7.9%
Return on Assets                                  11.1%                        3.9%                   1.1%
Return on Invested Capital                      28.4%                          6.2%                  3.6%


Valuation                                      Company                      Industry                Market
Price/Sales Ratio                                 0.72                           1.14                 1.52
Price/Earnings Ratio                              16.17                        16.32                 15.01
Price/Book Ratio                                  13.05                         1.96                  1.44
Price/Cash Flow Ratio                             10.76                        11.69                  9.37


Operations                                     Company                      Industry                Market
Days of Sales Outstanding                        44.10                        69.45                  57.89
Inventory Turnover                                 50.1                          4.5                   5.7
Days Cost of Goods Sold in                            7                           81                   64
Inventory
Asset Turnover                                     2.3                            1.0                  0.6
Net Receivables Turnover                            9.1                          5.4                   6.6
Flow
Effective Tax Rate                              22.5%                         23.1%                 28.4%


Financial                                      Company                      Industry                Market
Current Ratio                                      1.18                        2.04                   1.64
Quick Ratio                                          1.1                         1.4                   1.2
Leverage Ratio                                    0.07                         0.22                  0.25
Total Debt/Equity                                 0.57                         0.44                  0.69



                    call: 1-866-541-3770 | visit: www.hoovers.com                  July    2008       | 26
                                                                                                       

Financial                                       Company                    Industry                Market
Interest Coverage                                   68.37                         11.19             5.38


Per Share Data ($)                              Company                    Industry                Market
Revenue Per Share                                    30.92                    7.33                   5.41
Fully Diluted Earnings Per                               --                          --                   --
Share from Total Operations
Dividends Per Share                                      --                   0.50                  0.69
Cash Flow Per Share                                   2.07                    0.39                  0.32
Working Capital Per Share                             1.55                    2.52                  0.46
Long-Term Debt Per Share                              0.91                        1.76              2.60
Book Value Per Share                                   1.71                       4.19              4.95
Total Assets Per Share                               13.86                        7.27              10.12


Growth                                          Company                    Industry                Market
12-Month Revenue Growth                              8.1%                    12.5%                  8.8%
12-Month Net Income Growth                           16.1%                   16.7%                  6.5%
12-Month EPS Growth                                 20.0%                    18.1%                  6.2%
12-Month Dividend Growth                             0.0%                    0.0%                   0.0%
36-Month Revenue Growth                             22.4%                   40.8%                  34.8%
36-Month Net Income                                 (8.3%)                   81.0%                 30.9%
Growth
36-Month EPS Growth                                  6.2%                   72.3%                  28.2%
36-Month Dividend Growth                             0.0%                    0.0%                   0.0%


COMPETITIVE LANDSCAPE
KEY: Best of Group. Companies listed are Top Competitors.

Key Numbers                   Dell          Acer            Hewlett-    Lenovo
                                                            Packard
Annual Sales ($           61,133.0       11,323.8       104,286.0      16,352.0               --          --
mil.)
Employees                 88,200           5,964                  --     2,000                --          --
Market Cap ($            45,087.3              --        102,852.1           --               --          --
mil.)




                  call: 1-866-541-3770 | visit: www.hoovers.com                     July   2008      | 27
                                                                                                   

Profitability                Dell         Acer       Hewlett-      Lenovo          Industry    Market
                                                     Packard
Gross Profit             18.90%              --      24.70%            --          33.80%     52.40%
Margin
Pre-Tax Profit             6.10%             --       9.30%            --           4.60%      5.50%
Margin
Net Profit                4.80%              --       7.40%            --           3.70%      3.80%
Margin
Return on                 69.8%              --        21.8%           --            11.0%      7.9%
Equity
Return on                  11.1%             --         9.3%           --            3.9%        1.1%
Assets
Return on                 28.4%              --        15.3%           --            6.2%       3.6%
Invested Capital

Valuation                    Dell         Acer       Hewlett-      Lenovo          Industry    Market
                                                     Packard
Price/Sales                 0.72             --         0.93           --              1.14      1.52
Ratio
Price/Earnings              16.17            --        13.04           --            16.32      15.01
Ratio
Price/Book                 13.05             --         2.69           --              1.96      1.44
Ratio
Price/Cash Flow             10.76            --         7.64           --             11.69     9.37
Ratio

Operations                   Dell         Acer       Hewlett-      Lenovo          Industry    Market
                                                     Packard
Days of Sales              44.10             --        53.38           --            69.45     57.89
Outstanding
Inventory                   50.1             --           11.1         --              4.5        5.7
Turnover
Days Cost of                   7             --           33           --               81        64
Goods Sold in
Inventory
Asset Turnover               2.3             --           1.3          --               1.0      0.6
Net Receivables               9.1            --           7.3          --              5.4       6.6
Turnover Flow
Effective Tax             22.5%              --       20.8%            --            23.1%     28.4%
Rate

Financial                    Dell         Acer       Hewlett-      Lenovo          Industry    Market
                                                     Packard
Current Ratio                1.18            --          1.27          --             2.04       1.64


                   call: 1-866-541-3770 | visit: www.hoovers.com            July    2008         | 28
                                                                                                  

Financial                    Dell         Acer       Hewlett-      Lenovo          Industry   Market
                                                     Packard
Quick Ratio                   1.1            --            1.1         --               1.4      1.2
Leverage Ratio              0.07             --         0.09           --             0.22     0.25
Total Debt/                 0.57             --         0.22           --             0.44     0.69
Equity
Interest                   68.37             --        68.97           --             11.19    5.38
Coverage

Per Share Data               Dell         Acer       Hewlett-      Lenovo          Industry   Market
($)                                                  Packard
Revenue Per                30.92             --        44.76           --             7.33      5.41
Share
Fully Diluted                  --            --            --          --                --          --
Earnings Per
Share from Total
Operations
Dividends Per                  --            --         0.32           --             0.50     0.69
Share
Cash Flow Per               2.07             --         5.44           --             0.39     0.32
Share
Working Capital             1.55             --         4.02           --             2.52     0.46
Per Share
Long-Term Debt              0.91             --          3.12          --              1.76    2.60
Per Share
Book Value Per               1.71            --        15.47           --             4.19     4.95
Share
Total Assets Per           13.86             --        37.22           --             7.27     10.12
Share

Growth                       Dell         Acer       Hewlett-      Lenovo          Industry   Market
                                                     Packard
12-Month                    8.1%             --        13.7%           --            12.5%     8.8%
Revenue Growth
12-Month Net               16.1%             --        27.2%           --            16.7%     6.5%
Income Growth
12-Month EPS              20.0%              --       35.2%            --            18.1%     6.2%
Growth
12-Month                   0.0%              --         0.0%           --            0.0%      0.0%
Dividend Growth
36-Month                  22.4%              --       32.5%            --           40.8%     34.8%
Revenue Growth
36-Month Net              (8.3%)             --       126.8%           --           81.0%     30.9%
Income Growth


                   call: 1-866-541-3770 | visit: www.hoovers.com            July    2008        | 29
                                                                                                 

Growth                      Dell         Acer       Hewlett-      Lenovo          Industry   Market
                                                    Packard
36-Month EPS              6.2%              --       161.5%           --           72.3%     28.2%
Growth
36-Month                  0.0%              --         0.0%           --            0.0%      0.0%
Dividend Growth




                  call: 1-866-541-3770 | visit: www.hoovers.com            July    2008        | 30
                       Other Resources Available on Hoovers Online

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  Industry Watch
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    Financial Data Definitions
     Market Data Definitions
      Comparison Data Definitions
       Historical Financials & Employees Defnitions



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