; DRIVING FACTORS FOR E-COMMERCE: GULF REGION REVIEW
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DRIVING FACTORS FOR E-COMMERCE: GULF REGION REVIEW

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Despite the fact that e-commerce is likely to have far-reaching implications for the international market, until now only a few studies have explored e-commerce growth in the Gulf region from an international perspective. This paper reviews and explores e-commerce growth internationally with a particular focus on the Gulf region. It examines some of the challenges e-commerce faces by looking at both local and global factors with a particular focus on the area of technological advancement. Based on the review, a list of driving factors that may contribute to e-commerce evolvement in the region has been drawn up along with recommendations and suggestions for future research. [PUBLICATION ABSTRACT]

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