COMBINING CLASSIFICATION MODELS FOR A COMPREHENSIVE UNDERSTANDING OF NATIONAL CULTURE: METAPHORICAL ANALYSIS AND VALUE JUDGEMENTS APPLIED TO BURMESE CULTURAL ASSESSMENT by ProQuest

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This paper proposes that in order to gain a comprehensive understanding of national culture one must combine competing conceptual models. Employing empirical investigation and qualitative assessment, this paper combines the value orientations of Hofstede and Trompenaars with the metaphorical analysis of Gannon. Burmese culture is used as an example to show the limitations of assessment based on just one methodology and of the richness found in combining competing approaches. [PUBLICATION ABSTRACT]

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   COMBINING CLASSIFICATION MODELS FOR A
 COMPREHENSIVE UNDERSTANDING OF NATIONAL
      CULTURE: METAPHORICAL ANALYSIS
     AND VALUE JUDGEMENTS APPLIED TO
       BURMESE CULTURAL 
								
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