UNDERSTANDING THE NEW GENERATION: WHAT THE MILLENNIAL COHORT ABSOLUTELY, POSITIVELY MUST HAVE AT WORK by ProQuest

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A new cohort group has been identified by a number of researchers. Those born in 1982 and after appear to have a different set of values and expectations from either the Baby Boomers or the Generation Xers who preceded them. Increasingly referred to as the Millennials, members of this group are now joining the workforce or attending college. This paper seeks to add to our understanding of this cohort. Using an idea proposed by career-development consultant Marty Nemko, university seniors in business administration courses were asked what they absolutely, positively had to have or not have in order to accept a job-their career non-negotiables. This paper reports the findings based on 356 respondents. [PUBLICATION ABSTRACT]

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