The contribution that women business owners can make to the growth of the global economy was recognized at the ITC's World Export Development Forum in 2008. The event included a panel on the business case for why corporations and governments should increase the level of participation of women-owned businesses in their supply chains. WEConnect International is leading the strategy for unleashing the economic potential of women business owners through certification and market access. This initiative is led by global corporations including Accenture, AT&T, Cisco, IBM, Intel, Manpower, Motorola, Pfizer, Wal-Mart and other companies. Its mission is to develop and monitor global opportunities for women's business enterprises. AT&T spends over $2 billion with women-owned companies each year and can trace $26 billion in annual revenue to its Supplier Diversity program, making this an integral part of its business. Supplier diversity advantages are tracked to key metrics such as increased revenues, speed to market and cost reduction.