Completing Debt Management Plans in Credit Counseling: An Application of the Theory of Planned Behavior by ProQuest

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									Completing Debt Management Plans
in Credit Counseling:
An Application of the Theory of Planned Behavior
Jing Jian Xiao and Jiayun Wu

Psychological factors associated with consumer behavior in completing debt management plans (DMPs) in
credit counseling were identified. Guided by the theory of planned behavior, the study used a unique data set
combining the survey data along with plan completion status data from a sample of clients of a national credit
counseling agency. Findings suggest that consumers are more likely to report their intentions toward completing
a DMP when they view completion favorably and anticipate completing the plan with ease, compared to those
who view completion negatively and anticipate difficulty in completing a plan. In turn, the study shows that
consumers’ behavioral intentions directly affect their b
								
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