Relationship between Consumer Information Exposure, Product Knowledge, and Impulse Purchasing Behaviour: An Empirical Analysis

Document Sample
Relationship between Consumer Information Exposure, Product Knowledge, and Impulse Purchasing Behaviour: An Empirical Analysis Powered By Docstoc
					Relationship betw
				
DOCUMENT INFO
Description: This article uses consumer information exposure as independent variable, product knowledge as intervening variable and impulse purchasing behavior as dependent variable. The authors also add in four control variables (price consciousness, deal proneness, sex and age), so that they could purify the relationship between information exposure and impulse purchasing behavior. Results from a hierarchical multiple regression analysis of 419 university students showed that the higher the consumers' degree of information exposure, the higher product knowledge and impulse purchasing behavior.
BUY THIS DOCUMENT NOW PRICE: $6.95 100% MONEY BACK GUARANTEED
PARTNER ProQuest LLC
ProQuest creates specialized information resources and technologies that propel successful research, discovery, and lifelong learning.