This article uses consumer information exposure as independent variable, product knowledge as intervening variable and impulse purchasing behavior as dependent variable. The authors also add in four control variables (price consciousness, deal proneness, sex and age), so that they could purify the relationship between information exposure and impulse purchasing behavior. Results from a hierarchical multiple regression analysis of 419 university students showed that the higher the consumers' degree of information exposure, the higher product knowledge and impulse purchasing behavior.
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"Relationship between Consumer Information Exposure, Product Knowledge, and Impulse Purchasing Behaviour: An Empirical Analysis"Please download to view full document