Get Ready for Canada's New Telemarketing Regulations (eh?) by ProQuest


On Sep 30, 2008, Canada will flick the switch on a long-anticipated new set of tougher telemarketing regulations. Up until now, Canada's telemarketing regulations, administered by the Canadian Radio-television and Telecommunications Commission (CRTC), Canada's communications regulatory agency, have been fairly lax and enforcement restricted. The Canadian rules are largely based on US legislation and American practices. Here are the key features of the new rules and how they contrast with US regulations: 1. Do Not Call List (DNCL), 2. calling hours, 3. explicit consent, 4. outbound introductions, 5. consumer feedback, 6. abandonment rate, 7. fees, 8. jurisdiction, and 9. enforcement and penalties. To get ready for the new Canadian rules, Canadian Marketing Association VP Communications & Public Affairs Wally Hill recommends telemarketers, and teleservices agencies to get their legal, operations, HR, and technical teams to review the regulations and requirements and make any changes to Canadian-targeted programs to ensure compliance.

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