It's very important to have a high degree of confidence that a major shift in what you are offering your customers is the right thing for you to do. On the other hand, I have found that some rental businesses can revive seemingly dying segments of their rental business with fresh marketing and training initiatives. Don't rely upon relatives and friends for meaningful, change-in-direction business advice. There is so much well-meaning misinformation out there.
52 EYE ON RENTAL
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