To Integrate Green Marketing into Software Development Company's Marketing Plan as a Case Studying of FBIC

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To Integrate Green Marketing into Software Development Company's Marketing Plan as a Case Studying of FBIC Powered By Docstoc
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Description: This case study illustrates FBIC Computers Services SDN BHD (FBIC) how to adopt the practice of green marketing to integrate into the company's marketing strategy that does not conduct any green marketing activities at the present as a proposal. The studying also shows how software development companies work the concept of Green marketing in order to improve its brand name and protect the environment. The arguments consist of the company background, the concept of green marketing, advantages of green marketing, strategy plan and realization, implementation and requirement, and green marketing's outcome. [PUBLICATION ABSTRACT]
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