VIEWS: 8 PAGES: 2 CATEGORY: Social Sciences POSTED ON: 5/28/2010
New York University's journalism department ranked Tarbell's reporting on Standard oil No. 5 on a list of the top journalism of the twentieth century, and after reading Weinberg's book, it's easy to see why. Because Weinberg's book so thoroughly examines both sides of the storyTarbell's reporting strategies and Standard oil's use of PR to combat it-and because of Weinberg's own reporting on this "epic" relationship, journalism educators would do well to consider this book for their syllabi in either reporting or public relations classes.
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"Taking on the Trust: The Epic Battle of Ida Tarbell and John D. Rockefeller - PDF"Please download to view full document