SimpleFeed was created as a solution for companies that wanted an effective way to get their messages to customers. Ensuring customers' privacy was an added bonus. SimpleFeed's technology solution creates, measures, and manages RSS feeds on behalf of its clients. One of the challenges with RSS is measuring how it engages readers. SimpleFeed offers analytics that provide its clients with such insights. As RSS continues to increase in prominence, SimpleFeed is well-positioned to grow along with it. One way in which SimpleFeed plans to do this is to make it easier for its clients' customers to subscribe to relevant content and help clients better control their syndicated content in the process.