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With it becoming routine for people to search online for compa- nies and their offerings, domain names are something that busi- nesses should "give a lot of thought to in their early stages," says Mark Beck, vice president of The Boule- vard Group, Inc., a Web site design firm based in Long Valley, whose clients include lawyers and retailers. Companies that register domain names include Network Solutions, based in Hemdon, Va.; The Go Daddy Group, Inc. of Scottsdale, Ariz.; and New York City-based Register.com, Inc., according to Marina del Rey, Calif.-based Internet Corporation for Assigned Names and Numbers, the not-for-profit that accredits domain-name registering firms.
The Right Domain Name Can Win New Clients Coaxing Companies should choose a Web address that is short and to the point
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