Accounting Firms Face Up to a Hip Way of Recruiting by ProQuest

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"We realized a lot of students in this generation want to get their information in a place where they are comfortable. We thought, 'what's a better place to reach them than where they already are?' " says Dan Black, Americas director for campus recruiting for Ernst & Young, whose page, with more than 16,000 "fans," explicitly states the firm won't look at personal profiles.

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