With the ever-growing number and influence of online social networks, blogs, and forums, an increasing number of voices can be heard, and word certainly travels fast. Unfortunately, that word isn't always complimentary. Yet many companies do not know what information about them is floating around cyberspace. They have no idea that negative and potentially damaging information is being circulated and possibly eating away at their businesses and the reputations they have worked so hard to build. Typing your company name into a general search engine's search box and glancing at the top 10 results is not the most effective online reputation management program. To get a complete view of a brand's online reputation, exploration must extend well beyond that first results page. This need has created an opportunity for technology providers to offer tools to help companies monitor their online brands and identities and, in some cases, help them diminish and remove negative information.