VIEWS: 57 PAGES: 3 CATEGORY: Business & Economics POSTED ON: 5/28/2010
People live in a world of pictures. Pictures have supported stories for almost as long as humans could tell them -- more than 35,000 years, by some accounts. For communicators, capturing the attention of an audience and then reaching it with a desired message is no small feat. Fortunately, some communicators are borrowing concepts from the worlds of information design, technical illustration, concept mapping and gaming to reach audiences with aesthetically compelling, simple and practical visual tools. While visual communication has tremendous value in moving audiences to action, it is not without a fairly broad dark side. Here, then, are a few pointers for communicating in the visual realm: 1. Use the familiar. 2. Focus on the big picture. 3. Lend humanity to your designs. 4. Balance images and text. 5. Show real solutions to real challenges. 6. Remember why you're using images.
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"Every Picture tells a story"Please download to view full document