In an interview, Marriott International chairman and CEO J.W. (Bill) Marriott Jr talked about blogging, transparency and what the future holds for the family business. He said the No. 1 thing is don't get on there and try to advertise your product, because you'll lose your audience immediately. More than anything else, a blog is a way to put a personal face on the company. Regarding transparency, he said that they absolutely have to be honest and straightforward. On what he wants to see happen to the company, he looks back and thinks about what he's done and what the company has done: Built thousands of hotels. They've probably employed literally tens of thousands of people. Giving people these opportunities has just been wonderful, and to continue to do that makes him feel that they have really contributed to people's lives, their livelihood, and helped them advance and grow.
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