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M&M's Get Sweet on Hispanics

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"The Hispanic market is growing and there's a lot of opportunity there to create dedicated marketing to the group," says Ryan Bowling, spokesman for Mars Snackfood, a division of Mars North America, the food, snack and pet care products maker. Last year, the company ran a Hispanic television advertising campaign for Snickers, and this year is sponsoring Fox Sports En Espanol through the candy bar brand.

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