For identity management to work and be truly effective in your company, it needs to be both collaborative and dynamic. Identity and Access Management is built on the premise of streamlining and simplifying the administration of access. It thus comprises the processes and technologies you choose to put in place to manage the digital identities of your employees, and control how these identities can be used to access data and information. The starting point for your company's IAM systems and processes thus needs to be management defining basic principles and then translating these into policy. One of the most critical elements of your identity and access management strategy is that of communicating it to your employees, and getting their co-operation and buy-in.