The Smart Choice Agents Program was born more than 20 years ago out of sheer frustration on the part of one man, an independent insurance agent who just wanted to do a better job for his clients. Today, the program is a prime producer for the leading carriers in the insurance industry that want to take on small market business. After two focus groups in Georgia and Illinois, the Smart Choice franchise concept, called Smart Choice Insurance Center, came into being in January 2008. Joe Fisher, EVP of franchise operations, explains that through the Smart Choice Agents Program they provide marketing and product training for agents. Because of the infrastructure already in place through the Smart Choice Agents Program, the group is in a unique position to be able to make the franchise opportunity available in many states in a relatively short period of time, according to Fisher.