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ON-DEMAND Lawn Cutting

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"I was driving by all these blue-collar neighborhoods and realized that many of these homeowners didn't enjoy - and didn't really want to mow - their lawns," [Kevin Malarney] recalls. "They probably couldn't afford a fullblown lawn service, and some may only want their lawns cut every other week, or even less frequently during dry summers. That's when I came up with the idea for Cut Only."

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