Total Customer Satisfaction

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      Total Customer Satisfaction
      Getting your customers to give it to you by giving them total customer satisfaction
      By Rich Harshaw



                     he sky is falling!

                T    The sky is fall-
                     ing! The economy
            is depressed, spending
  
				
DOCUMENT INFO
Description: It's the same principle that allows Lakers fans to ignore the fact that Kobe Bryant is a ball hog, a whiner and an all-around lousy teammate. It's human nature - when we really believe something is true, we'll go out of our way to find evidence to support our belief, and we'll avoid any information that contradicts our belief.
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