Google generates over 95 percent of its revenue from advertising. There are essentially three basic inventories of which you need to be aware. The first is the search inventory. This is divided up into "natural" and "paid" results. Essentially, the left side of a given search-results page in the white is considered "natural" while shaded areas, or those on the right, are paid by the click, based on bids companies are willing to pay.
E X T ER IOR CON T R AC TOR How to Work Google for Your Beneﬁt
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