Appeal for Diversity by ProQuest

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Law firms that want to work for DuPont have to do more than show the breadth of their legal knowledge or trumpet the successes of their various practice groups. They must also put a priority on increasing the number of women, African-Americans, Asian-Americans, Native Americans, Hispanics and openly gay lawyers in their ranks, and fill out a nine-page survey every year to report their progress. They also want the best value for the millions of dollars they spend on legal fees. Adding more races and ethinicities to the outside-counsel mix stimulates creative thinking and results in better case outcomes, according to company officials. In order to connect with a variety of consumers, Coca-Cola itself is diverse, with 65 nationalities represented on the Atlanta headquarters staff. Another Washington firm, Akin Gump, has been recognized by the Minority Corporate Counsel Association for a sustained commitment to improving the hiring, retention and promotion of minority attorneys.

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