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Vox Medica Vox Medica Ben Comer Medical Marketing and Media

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According to principal and CEO Donald Phillips, Vox Medica's goal for 2007 was to focus on talent. Not only did they bring in incredible talent on the commercial side, but also on the education side, says Phillips. In light of the new hires and an evolving marketplace, Vox Medica launched a new brand and logo in 2007, and is rethinking the business structure. Phillips says Vox will continue to focus on its Institute for Continuing Healthcare Education. Continuing education represents less than 20% of their revenue, hut they're putting particular energies in that area, says Phillips. According to Phillips, agility is a necessary strength in navigating a diverse and dynamic marketplace successfully.

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