At the start of 2008, Regan Campbell Ward spun off its med ed arm, Fission Communications, which merged with another McCann med ed property, the mainly UK-based Caudex Medical, forming a standalone unit in line with the ACCME guidelines requiring firewalls between providers and marketing companies. Staffing numbers remained more or less static as growth in the company's West Coast and interactive businesses made up for the divestment of Fission. Strategic partner Rich Campbell says what makes RCW stand out is its "media-dexterousness" and the balance it strikes between creative and client services.
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