It is not through mere serendipity that finds MicroMass Communications president Jay Bigelow at the helm of an agency experiencing continued growth. Continued agency work on Shire's Fosrenol helped foster fresh ideas about how to engage the marketplace and organic growth came in the form of additional business from existing client Novartis. MicroMass has also bolstered its Pharmaceutical Alley presence, featuring expanded offices in Morristown, NJ. The addition of a dedicated video conference system at the satellite location helps the agency maintain seamless contact between New Jersey. North Carolina and its clients. Marketplace success has also meant staff expansion for MicroMass. To generate its flexibility, MicroMass continues to seek insights into the motivators and barriers surrounding people's actions.