In response to its ballooning client roster and acquisitions, ICC, formerly Integrated Communications Corp, launched a new corporate identity and brand. The rebranding process isn't merely a refined logo -- ICC now sports a sleek and cyan-colored diamond -- it's also a change to the office space itself. The Interpublic Group added consumer group Alchemy to the ICC agency mix last May, and most recently purchased Brand(x), in London. In 2007, ICC faced a significant challenge in the loss of Novartis Zelnorm. However, almost $10 million has been recovered, through over 20 wins and seven new clients in 2007. All those wins require new staff, and Steve Viviano, president and CEO, says ICC is working with a freshly hired recruiter, Chris Ross, to fill those seats. Key new hires for 2007 include Colleen Katzmen, EVP, management supervisor. Meanwhile, Michael Ross was appointed general manager at ICC's Trio agency.
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