GSW Worldwide, an inVentiv Health company, had an exciting year. With a slew of new wins, organic growth, award-winning campaigns and international expansion, GSW is capitalizing on 2006's inChord Communications and Ventiv Health merger. GSW scored an agency of record assignment from Bayer HealthCare Pharmaceuticals' women's healthcare franchise in 2007, and GSW's Pink Tank, a women's healthcare specialty group, was a major factor in the win. Other wins in 2007 include organic growth with Ethicon Endo-Surgery, and Xanodyne Pharmaceuticals' Misodel and Lynxorb. New business led to a big shift in leadership, says Phil Deschamps, president. Tammy Fischer replaced Art Chavez as president of the New York office. Deschamps also mentions Mark Frank, president of the Newton, PA, office, Bruce Rook, chief creative officer, and Brian Heffernan, CMO, as key members of GSW leadership team. In addition to an evolving communication strategy, Deschamps says digital media is out in front.
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