The Man Behind the Management

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					MICROSOFT & CRM


                                                                                          “CRM”—I guess the new term people
                                                                           
				
DOCUMENT INFO
Description: In an interview, Steve Ballmer, Microsoft's CEO, talked about his company's CRM offering. He considered CRM as being one of the most significant tools. Five years from now, a many-fold increase in the number of people who think about xRM as an extended part of their desktop environment -- their Outlook desktop environment. He further shared that social media is not very significant today -- it will be more in the future. Five years ago there were two views: One view was they'd shake the market up and revolutionize it, the other was they wouldn't make a difference and people weren't sure, but it would be one of the two extremes. It's clear that Microsoft is on the first extreme. Now they're trying to really shake things up, democratize this whole area.
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