A SMALL BIZ BLOSSOMS

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					   A SMALL BIZ BLOSSOMS
   Getting word out about a small business
				
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Description: Three years after Orchid Book Distributors, an Irish seller of textbooks and training manuals for complementary medicine students, opted for email newsletters, provided by VerticalResponse, Orchid owner Ian Smulders says that business has dramatically increased: The customer base has doubled, sales have increased 78%, and the Web site's seen a massive increase in hits. Orchid's email news has had a viral effect in the complementary medicine community. Smulders says that customers have forwarded the Orchid newsletters, resulting in business opportunities he never dreamed of.
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