VIEWS: 16 PAGES: 2 CATEGORY: Periodicals POSTED ON: 5/28/2010
Open-source CRM -- built around programming code that's open to the public, as opposed to proprietary code -- may provide the desired freedom, enabling users to modify products to their own liking, and allow flexibility of use. ConcourseSuite 5.0 from Concursive enables companies to run public Web sites and e-commerce catalogs from one application, as well as to interact with customers using Web 2.0 and other social-networking capabilities. MPower Open enables "moves management," advancing constituents to deeper relationships with an organization to increase their value. Sugar 5.0 from SugarCRM, the solution's metadata-driven user interface combines the benefits of CRM with the ability to incorporate new features in future releases.
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