Executives from enterprise application provider SAP have been throwing around words and phrases such as "co-innovation," "power unleashed," and "game-changing" to describe the company's latest initiatives. In the last 12 months, The 56 Group president Paul Greenberg said, SAP actually transformed its thinking, roadmap, application strategy -- and its way of focusing on customers. A major point emphasized throughout the Sapphire 2008 conference was the extension of the partnership between SAP and Research In Motion, the Canadian wireless communications provider behind the development of BlackBerry mobile devices. Another development that Forrester Research principal analyst Ray Wang feels wasn't talked about enough at Sapphire was SAP's growing ecosystem with customers, partners, and users. The stars may be starting to align for SAP, but while Wang believes Sapphire showed plenty of promising future technology, he suggests that not enough emphasis was placed on the company's execution.
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