Magazines are always looking for new ideas and fresh perspectives. To that end, some time ago an IABC colleague recommended a speaker to write an article for the magazine. So the editor ran it through the editorial process. The article came in -- and it was terrible. Everything that had been said about Veronica related to how she had touched her audience -- as a speaker, not as a writer. No one seemed to be able to articulate what they had learned, only the overall impact of her presentation. In the end, they took Veronica's article and helped her shape it into a useful piece, something that also showed her charm and personality.
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