Commerce Is Beautiful by ProQuest


Historically, commerce has not been seen as beautiful and has frequently been depicted in literature and philosophy as occupying the lower rungs of the ladder of human achievement, a necessary evil at best. Beginning in the seventeenth century, the classical notion of beauty began to be displaced. Beauty would ultimately come to be seen not as an intrinsic, objective property of the observed object, which might or might not be discernible to the observer, but a concordance with the observer's own perhaps arbitrary sense of what is beautiful. Other relations between artistic creation and beauty, on the one hand, and commercial creation, on the other, are easy to perceive. The ultimate judge of a creation's beauty is usually held to be either the trained art critic or the public at large. Consumers are similarly the only ultimate judge of a productive activity's value in an economically free society.

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