On any given day, national headlines decry the state of healthcare system. The challenges range from the financial strain of overcoming declining reimbursement and increased costs of acquiring technology to the critical nursing shortage and greater demand for healthcare services from an aging demographic. To offset these financial challenges, hospital and healthcare administrators are increasingly looking to their local communities for support. Uncovering the genesis for healthcare philanthropy is the key to building a reciprocal relationship with a community of potential donors. To create a successful culture of philanthropy, an organization's CEO must recognize the need for a compelling vision and back it 100%. And in order to effectively "sell" the vision to potential donors, the executive management team, the board, and the entire staff also have to believe in the vision. If you have the best leader, you'll attract the best staff, who will in turn provide the best healthcare.