The Philadelphian by Richard Powell was published in 1956 and became a much-discussed best-seller in 1957. The novel, which was published by Charles Scribner's Sons, received rave reviews. It was published again in 2006 by Plexus Publishing Inc, a small publisher located in Medford, NJ. The publisher noted that this was the "50th Anniversary Edition" on the novel's cover. This article examines the public relations campaign for the book by Plexus Publishing. In addition to discussing the material found at the book's Web site, additional information about the book, its author, and the film adaptation are included, in the hope that readers will learn how even a small publisher can enjoy some success from applying at least one of the elements of the promotional mix.
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