Strategies for Avoiding Mentoring Myths in the Public Relations Profession

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Description: Public relations professionals may be asked to serve as mentors to public relations students. Although this can provide a positive networking opportunity, it is a myth to believe that all mentoring programs provide positive benefits to the student, to the profession or to the mentor. Here are some tips for an effective mentoring program: 1. Establish a mentoring program and invite participation from communication practitioners who have appropriate academic preparation and professional experience in the public relations profession. 2. Match the mentor with a student who has a similar career aspiration. 3. Provide an orientation to the student to indicate the professionalism that will be expected in the mentoring situation. 4. Don't waste the mentor's time by pairing the mentor with a student who has inappropriate academic preparation. 5. Use the mentoring program to supplement the knowledge being conveyed in the student's classroom. 6. Insist on honest, legal and ethical interaction between the mentor and the student.
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