URBAN OUTREACH MINISTRIES ORGANIC GARDENS DEVELOPING A SUSTAINABLE TRIPLE BOTTOM LINE BUSINESS FO

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URBAN OUTREACH MINISTRIES ORGANIC GARDENS DEVELOPING A SUSTAINABLE TRIPLE BOTTOM LINE BUSINESS FO Powered By Docstoc
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Description: Nonprofits or for-profits with an explicitly responsible social agenda, from microenterprise to highly scaleable operations, are increasingly venturing into new territory-how to do social good, make money, and be responsible to relevant stakeholder groups, especially the people, profit, planet of the triple bottom line. This case study can give useful insights to potential clients and consultants inside and outside the classroom who have been previously assumed to not be affected by triple-bottom-line/sustainability issues. In this post-Enron era, these issues are seen as a basis for strategic competitive advantage that will help maximize a profit or social agenda. These issues will be increasingly relevant to doing business in the 21st century. The executive director of the nonprofit Urban Outreach Ministries engaged a team of consultants to do a business plan for an organic garden that would be environmentally friendly, provide jobs, and job training for Urban Outreach's target immigrant population. In addition, it would generate profits, which could help support other Urban Outreach activities and its outreach. A preliminary feasibility study showed a profit the first year if the $200,000 startup and land costs would be donated. What should the executive director do with the study results? What are the critical factors for long-term success in an entrepreneurial startup within an organization? Social responsibility, triple bottom line, sustainability, ethics, values, and environmental consciousness are issues increasingly vital to business and nonprofits in this post-Enron era. What else needs to be measured? How does one compare/weigh social return on investment? [PUBLICATION ABSTRACT]
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