Nielsen Online, AdRelevance US, Home and Work Month of January 2008
Online Ad Spending by Industry Estimated Spending
Financial Services Web Media Retail Goods & Services
3%
3% 2%
3%
3%
4%
4% 4%
29%
Telecommunications
Consumer Goods Hardware & Electronics
Travel
Public Services
5% Automotive
Health
7% 18% Entertainment Software 15%
Business to Business