JERRY L. GORDON
Coral Springs, FL • 33071-8211
firstname.lastname@example.org • (954) 234-7678
GENERAL MANAGER • P&L MANAGEMENT • SALES MANAGEMENT • OPERATIONS
Executive with domestic experience in operations, P&L management, strategic positioning and
sales with both startup and growing organizations. Results-oriented, decisive leader with proven
success in strategic thinking and problem resolution. Proven track record of increasing
profitability, improving morale and increased sales. Thrive in dynamic, high volume, high
pressure situations while remaining focused.
• Operations Management • Strategic Business Planning • Acquisitions
• Change Management • Sales Improvement • Mentoring
• Accomplished Spokesperson • Labor Relations • P&L Management
The Gordon Group, Inc. Coral Springs, FL 2005 - Present
Manage a consultancy company that provides commercial brokerage, health insurance and other
consultancy services to clients. Negotiate with banks, lenders and insurance companies on
behalf of the borrowers or companies.
Arranged a successful $6 million acquisition purchase of a senior housing facility.
Negotiated a re-finance of a commercial property for $7.2 million.
Implemented new insurance plan for large Daytona Beach company, increasing benefits and
coverage, and reducing expenses by $2,000 monthly.
Instituted Section 125, Cafeteria Plans for numerous companies in Broward County, Florida
such as Cruise Planners, Long Term Health Management, Inc., Crooks Printing and more.
Provided consultancy work for acquisition project for SuperClubs, a leading hotelier.
Project management oversight work performed for a multi-million dollar rehabilitation
renovation of a senior living facility in Pompano Beach.
Kaplan Virtual Education Hollywood, FL 2008 - 2008
Executive Director of Student Services & CRM
Managed the Student Services and Admissions areas for the High School division of Kaplan
Developed a reorganization plan for the division within 3 months.
Implemented policies to improve quality.
Participated with Best Practices & VP for Organizational Effectiveness
Project leader on numerous projects
Global Marketing Connections Group, Inc Coral Springs, FL 1999 – December 31, 2004
(Sales & marketing organization for travel insurance products)
President, General Manager, Principal, & Founder
Direct the sales, marketing and implementation of travel insurance products for tour operators,
travel agents, operators, and other travel suppliers in the United States. Responsibilities included
the day-to-day management of “www.itravelinsured.com” the first travel insurance program to
ever allow an agent a net price and then decide how much compensation they chose to make (up
Developed this startup company to a responsive, market driven, “Business to Business”,
organization resulting in $10 million in annual sales in less than 2 years.
Set all human resource policies and procedures, benefit administration and compensation
analysis including developing a creative sales incentive program that measured losses along
with sales. Recruited, selected, hired all staff.
Signed major travel companies totaling over $1 million a year in gross premiums.
Directed company into a profitable organization within 18 months by opening new marketing
Negotiated all contracts including real estate leases, employment contracts, credit card
merchant companies and other vendors.
Developed all collateral materials and designed all marketing campaigns.
PRO LOGIC COMPUTER SYSTEMS, INC., Miami Lakes, FL 1998 - 1999
(Travel and information technology solution provider)
Director of Sales and Marketing
Managed the sales and marketing for this multi-location $7 million computer technology
company. Increased sales of the company’s TourPRO Reservation System for travel and tour
operators by $107,000 in four months.
Managed outside commission sales agents in selling of software.
Enhanced corporate logo and all corporate signage.
Created and designed all brochures and collateral materials.
PREFERRED HOLIDAYS/RCI TRAVEL, Ft. Lauderdale, FL 1994 - 1998
(Full service Travel Agency & Wholesaler)
Vice President, Operations and Administration
Managed four locations of a $200 million travel call center processing 350,000 packages
annually. Provided leadership and guidance to direct reports in operations, customer service,
training and human resources.
Managed special annual vacation program that sold 3,000 packages, 21,000 room nights and
saved Avis Rent A Car Systems, Inc. over $900,000 in vehicle transportation costs.
Designed and implemented strategic operational and marketing plans to generate revenue
from a start-up to $200 million in less than four years.
WORLDEX TRAVEL CENTERS, Miami, FL 1992 - 1994
(Sister company of Interval International, one of the largest timeshare exchange companies in
Director of Marketing and Membership Programs
Developed and initiated travel advertising plans for this international call center. Managed
vacation department generating division’s top revenues.
Organized direct mail and magazine advertising to affinity group of 350,000 vacation
Developed overall marketing strategy for tour and vacation programs.
Created extensive postcard mailings and managed travel advertising in eight publications.
Implemented $300,000 direct mail program.
BBA, Marketing, Hofstra University, Hempstead, NY