ALL RIGHTS RESERVED. No part of this book may be reproduced, stored in a retrieval system, or transmitted by any other means: electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of the copyright holders. DISCLAIMER/LEGAL NOTICES: This book is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional advice. The information presented herein represents the view of the contributors as of the date of publication. Because of the rate with which conditions change, the contributors reserve the right to alter and update their opinion based on the new conditions. This book is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice. If legal advice or other professional assistance is required, the services of a competent professional should be sought. The reader is advised to consult with an appropriately qualified professional before making any business decision. The contributors, Rapid Mass Traffic and Mohammad Latif do not accept any responsibility for any liabilities resulting from the business decisions made by purchasers of this book. Any perceived slights of specific people or organizations are unintentional. EARNINGS DISCLAIMER: Actual results may vary with the use of this product. No express or implied guarantees of income are made when purchasing this book. Foreword a) You’ve Been Lied To b) Chasing Buzzwords Introduction a) Gold Found Off the Beaten Path b) BIG Changes Yield BIG Results Section 1 Part 1: Getting Started – A Little Knowledge Goes a LONG Way a) Affiliate Marketing b) Networks or Direct? c) Clickbank vs. CPA d) CPA Networks – YOU’VE Been Misled e) CPA Networks – THEY’VE Been Misled f) Biggest Myth – All about the “He Said She Said” g) Inside Hook Up h) Instant Denial? i) The Elusive Obvious j) Language of the Game k) Don’t Be a Child l) When to Be Up Front, When to Shut Your Mouth Foreword a) You’ve Been Lied To Forget everything you know about internet marketing and just read this book. So many people get caught up in all the information out there and I’m not about that. I’m not much about theory, and I don’t want to dilute myself and the information contained in this book. So I’m just going to include what I know works and how to do it. I’m going to show EVERY PIECE of the puzzle to making a ton of money online. I’m not just going to tell you the IDEAS, I’m going to show you the HOW…IN DETAIL. First off….I’m REALLY excited for you now. I WISH I had this information when I started. I’ve been very successful online, but I’ve also tried a TON of things that plain didn’t work. I’ve bought SO many guru products it’s unbelievable, almost embarrassing. Reading eBook after eBook, watching DVDs upon DVDs, listening to teleseminar after teleseminar. It seemed like everyone was making money left and right on the internet….everyone except for me. Every new product I would buy hoping for something, ANYTHING, I could use to make money online. All it seemed to do was only make me more tired and frustrated. I knew there had to be SOMEHOW to make it all work, I just hadn’t found it yet. I felt like the internet was just one big puzzle and everytime I’d buy a new product I’d get only one piece of that puzzle….leaving me frustrated, but still hopeful…I knew one day I would get it. After trying technique after technique….I finally found something that really worked….and did it ever. ;-) And I’ve been using it for years and will continue for many more years into the future. So many people get caught up in what the best cool thing is, or what the guru’s are promoting these days, but I just don’t get it. I want something that will work day in and day out - something that I can build a living off, something that will provide for me long term. Honestly, I don’t really pay attention to a lot of what’s going on in the “Internet Marketing” world anymore. This book is going to be an outline of exactly what I’ve used over the last few years of my career online. I haven’t really followed the gurus, and I don’t know what the “new cool best methods are” I just know what works. Period. I know what I’ve used, and what has made me money. And that is what I’m including in this book. The thing that really gets to me is when I’m reading some guru product and it doesn’t even make sense with what is REALLY going on online. Just another attempt to keep people stupid and ignorant. I’m going to reveal some misconceptions that are out there – and even some blatant LIES that the Gurus are spinning, keeping you dumb and broke. Forcing you to go buy the next product that everyone says is ‘KILLER’ and full of ‘PURE CONTENT’ (or some other ridiculous tagline) – WHAT A JOKE. As an aside before I begin, I want to apologize in advance for any misspellings or poor grammar in this book. I’m not the most ‘book smart’ person in the world. I dropped out of school as a teenager and the only real job I’ve had is working on a farm. So this may not be the best written book you ever read, but I can assure you the information is just as valuable. Take what I’m writing and use it to make your life awesome. Help your family, pursue your passions, do everything you were meant to do….it’s what I’ve been able to do, and it’s what I want for you….it’s what we all deserve. But enough of that touchy feely stuff…. ;-) Let’s get to it… b) Chasing Buzzwords One of the things that bothers me the most is hearing people throw around the new hot “buzzwords” and doing ONLY what’s popular at the moment. Like trying to jump on the next internet phenomenon because ‘it’s so cool’ and will make money rain down on them magically or something. I don’t know about you, but for me….I just want to do what works, and what will be around for a LONG time into the future. While I think there is a lot of benefit with keeping up to date with new developments in the internet world…it’s damn hard to keep track of everything. Honestly, I don’t really care about web 2.0, social media, newest SEO techniques, PPC “ninja” tactics, or some other crap. I don’t plan on having my success online being short-lived, so I don’t get too caught up in the new hot thing that the guru’s promote every other day. I want something that works CONSISTENTLY. I want something that will work day in and day out, EVERYDAY pouring money into my bank account. Some people work to SOUND successful, others work to actually BE successful. So just focus on results…not what SOUNDS the best…sometimes the best things are not really the most glamorous, but they may WORK the best. So PLEASE just focus on RESULTS. Introduction c) Gold Found Off the Beaten Path My real success online started a few years ago. I was attending an internet marketing seminar about a certain way to generate traffic. It was actually about generating co-registration leads (not the kind of traffic I now use). Anyway…the seminar was really great and I learned a lot of information. But where the real value came was when I was having a conversation with another guy at the bar late at night. Now, most seminars are ok for what they’re worth…but where the real gold comes is when you’re able to network with the other people there at the seminar. I was at the bar late that night, so many people were there all huddled around the speaker of that day trying to get their tactics or anything else they could use to make them money. If you’ve ever been to any internet marketing seminars, you know that the gurus at the event are always SWARMED. Like, we’re talking swarmed like women on the Rolling Stones, or white on rice, or whatever…you get the point. Anyway, that’s not even the point of this story…but seriously…I mean….it’s almost impossible to talk to gurus at seminars. Wherever they go it’s like a mass of people are always following them….it’s crazy. Ok whatever… As for myself…at the bar, I got there kinda late anyway….I remember it was around midnight or so that night. So I was just hanging out on the outskirts of the main group surrounding the gurus that held the seminar (that’s where everybody was grouped together). Standing next to me was a really quite guy with a baseball cap deep over his face. Seemed kind of like a weird dude, but I figured I’d strike up a conversation with him and see where things go. Things got interesting FAST. We were talking about generating leads for a REALLY competitive niche online that we were both in (well, I was just starting). And he dropped a BOMB on me. At the moment I didn’t know the impact of what he said. But at the time I thought it sounded cool….and thought I’d try it. He said that he was just in the beginning of testing a new traffic source, and the results have been amazing. But he didn’t know if it would last or not and he didn’t have enough data to say for sure yet. Well….. That was more than enough for me to want to test it myself. So as the conversation went on….he revealed this new traffic source that he was testing with great success. And all he had to do was give me where to find it and I was off to the races. I was so excited that I wrapped up the conversation with him right then, said goodbye to the other people that I knew at the bar…and immediately went to work in my hotel room. I got started with this traffic source, placed some ads, and started seeing results FAST. I’ve refined my techniques over time…but that was the true turning point for me. All it takes is just one small step. d) BIG Changes Yield BIG Results Here, once you apply what I’m going to teach you….you’re going to see BIG changes in your internet business. Whether you do affiliate marketing, ecommerce, or ANYTHING else online…I’m sure you’re going to experience big changes once you apply this information. Also know that you may have to adapt to a new thought process of how you view your business online, or how you would like to start your business online. That’s ok….and even normal. Change is good, and big changes can yield big results. Section 1 Part 1: Getting Started – A Little Knowledge Goes a LONG Way a) Affiliate Marketing There are countless way to make money online. Just to be clear, most of all the techniques held within this guide can be used for ANY website. But here I’m going to stick to what I know and keep it complete, even for those of you that are complete newbies (all of us have been at some point). My main strengths online have been running my own ecommerce website, and promoting other people’s websites as an affiliate marketer. I’m going to get more in detail about affiliate marketing, as the same techniques can be used for any website. Affiliate marketing is when you direct visitors to someone else’s website and get paid a “commission” or “bounty” to do so. And it can be QUITE profitable. Here’s how it works – So basically what you do as an affiliate is direct online visitors to a website (either your own website first and then the Merchant’s (product owner) site, or just directly to the Merchant’s website). On that website you get paid everytime a website visitor completes an action (it could be when you sell a product, generate a lead (like having them fill out a questionnaire or something like that)). When you get paid, it is called your ‘commission.’ b) Networks or Direct? When you are promoting affiliate products you have to consider if you’re going to be working through an Affiliate Network, or if you’re going to be working directly with the owner of the website you are promoting. I like to work through affiliate networks. A lot of them are large companies who have long standing reputations online. I know I’m always going to get paid on time, and I know generally who I’m dealing with. Working directly with a website owner can be great too and very profitable, but just make sure that you have a good relationship with them and that you trust them. I work through Affiliate Networks as most of them offer a huge selection of products in tons of different niches – so you can basically pick ANYTHING you want to promote. I would recommend picking something you’re passionate and excited about – as that will help you dig deep into your niche and really become an expert at promoting it (and ultimately dominating it). c) Clickbank vs. CPA Just as there are many, many different products online that can be promoted for a commission – there are also TONS of different affiliate networks. To me, there are different BREEDS of affiliate networks. The first breed is represented by ClickBank. http://www.ClickBank.com/ ClickBank specializes in digital products. These are great to promote because they sell very well, and you can earn huge commissions. Offers on ClickBank can pay up to 75% of the full price of the sale. So if you promote a book for example that sells for $100 – you earn $75 every time you sell a copy of that book. Another breed is the world of CPA affiliate marketing. CPA stands for “Cost Per Action” and also “Cost Per Acquistion”….I’ve heard it both ways and they’re both correct. I’ve gotten a lot of guru newsletter emails in my inbox lately about “Promoting CPA Offers!” like it’s the next big thing. The real truth is, CPA networks have been around for years….and will continue to be around for a LONG time to come. CPA networks specialize in many different types of “offers.” Now, the word “offer” is used with CPA networks to describe something that you can promote because an “offer” can range from selling a physical product, to selling a digital product, to just only generating a lead online. There are even (many) offers that you get paid every time someone just submits their postal code, that’s it! Imagine how easy that is to get someone to do! What’s really cool about these CPA networks is typically a lot of the products you can sell offer GIANT commissions. For example – let’s say you want to promote an anti-aging face cream offer. It’s typical to find one that sells for a $6.95 free trial – but every time you sell one, you get paid $35 dollars (and even more in most cases)! Now how can this be? Well, the merchants who own these products know their average customer lifetime value. So they’re able to pay a huge commission up front because they know that they’re going to earn more than that over time when the customer continues to buy from them. Huge commission payouts aren’t just for physical product sales though. Same thing for generating leads. For example, you can promote offers on CPA networks where they only require the visitor to enter information (like for insurance leads, home equity loans, there are so many different things) and you get paid every time the visitor completes that action. The action can be anything from their full name and address (like for a home insurance lead) to just their email only, or even just their postal code. There are so many different options, that’s why I really prefer CPA networks – the flexibility and variety. But here’s where I think the REAL VALUE is with CPA networks…. They give you a real person to help you with your business, for free! They actually assign you someone at their company (generally called an ‘affiliate manager’ or ‘publisher manager’) who is there to answer your questions and help you make money online. These people are typically commissioned a percentage of the revenue that you generate for their network, so they are incentivized to help you make money. The more money you make, the more money they make. That is why I prefer CPA affiliate marketing to anything else. Having someone in your corner that can help you with YOUR business is huge – and having the right relationships in the business can be unbelievably helpful. Also having the WRONG person in your corner can be detrimental - and I’m going to help you steer clear of those people that I’ve encountered along my way. CPA networks are definitely NOT created equal – especially for the type of traffic I’m going to reveal. But I’m getting ahead of myself here…. Anyway, CPA marketing is the type of affiliate marketing that I’m most familiar with (and happens to be the one I find most fun and interesting) so this is what I’ll mainly be focusing on from here on out in regards to affiliate marketing. d) CPA Networks – YOU’VE Been Misled There’s still so much misinformation regarding CPA networks it’s ridiculous. I’ve read all kinds of stories saying that CPA networks are the “big boys” and are made to be some sort of vicious monster even. Like “oooo, if you don’t know what you’re doing, you’re gonna get burned” Or… “You’ll be fed to the wolves!” Or some other scare tactic. Whatever. It seems like all the Guru’s are trying to make people think that CPA networks are some complicated world, keeping us stupid and scared….forcing us to buy their next product in fear that if we don’t, we’re going to get screwed by someone else because of our ignorance. Just because you don’t know everything yet, don’t let fear keep you from taking action. It isn’t complicated – there are just some things you may not know yet. All this game takes is some knowledge of what really goes on. Other people aren’t any smarter than you, KNOWLEDGE is the only thing that separates you from where you are and where you want to be. Remember that. I don’t think there is a lot of (if any) truth to stories that CPA Networks are ‘mean’ or hard to work with. BUT…. I have to be completely up front with you though, while CPA networks are not that difficult and secretive, there is definitely a language or ‘lingo’ that you need to know if you want to be taken seriously by them and have long term success.. By the end of this guide you will sound like a pro (and actually know what you’re talking about). e) CPA Networks – THEY’VE Been Misled Before you decide to sign up with an affiliate network, make sure you are choosy…don’t just sign up hoping that they will take you. All CPA networks are DEFINITELY NOT created equal. This is a lesson that has taken me a lot of time and frustration to figure out and is something that I hope to save you the pain and wasted time. Now I know this lesson may be an obvious one…but the effort that I hope to save you is in knowing UP FRONT the TOP networks to work with. I’ve had a slew of experiences with CPA networks that….to be honest…I wasn’t able to find anyone who knew what they were talking about! Particularly, some of the networks themselves are not even aware of the traffic source I’m going to reveal to you. Yes. Seriously. I’ve had MANY conversations with many different networks who had NO idea what I was even talking about when I tried to describe the type of traffic I was able to generate (and would be sending to the offers on their network). I still get calls to this day from some of them that I signed up for (but never ran any traffic to them) who STILL try to get me to work with them. I flat out refuse to deal with those affiliate managers, and the networks they work for…..and I will NEVER recommend any of those networks to anyone else. To shed some perspective on this….a lot of these affiliate managers that the networks hire (and then assign to you when you sign up to the network) are fresh university graduates – and while they may have a “Marketing” degree from somewhere or another, it doesn’t really translate well into affiliate marketing. Or even direct response online marketing in general. Now granted, the affiliate manager that they assign you – if they knew as much as we do about marketing online, then they would just become an affiliate themselves. The money is WAY better after all ;-) Affiliate managers have a certain level of responsibility to be able to give you educated information and advice to help you with your business. I’ve had A LOT of positive experiences too. Having a great affiliate manager is extremely valuable. So with that said, now you know why I will recommend particular affiliate networks later on…I’ve always had positive experiences with them and wouldn’t recommend them otherwise. f) Biggest Myth – All about the “He Said She Said” Probably the biggest myth about CPA networks is that it is difficult to get accepted into one so you can begin promoting their offers. NOT TRUE. Here’s the thing. A lot of these networks are VERY concerned about unethical marketers joining their networks and trying to fraud their system (like generating fake leads, etc). The networks have to know that you’re legitimate and an honest business person. It doesn’t matter if you generate $1.00 in commissions per month or $100,000.00….they’re happy to have you on their network….but you must be honest. So here’s how to get accepted to a network…. g) Inside Hook Up Now, above I’ve stated that it is possible to get accepted into CPA networks. Let me also be very clear about something, you will also get denied by some networks. I’ve been doing this for a while and occasionally I will get denied for whatever reason. It could be the network recently had a huge number of new applicants and are not accepting new ones until they are finished processing what they currently have on hand, who knows. The important thing to know is that you only need to get accepted to ONE network to get started. Once you have started with one and have a little more experience under your belt, it is much easier to follow up and get accepted to other networks. So, the best thing you can do when applying to any network is contact them right after you have submitted your application. Some networks will post a phone number, others will only post and email address. If they give you a phone number, then give them a call. But email them at the very least. I actually do both. (more on this below) Now, when a network is looking at a new application, they are mostly concerned with making sure you are a real person using ethical business practices. There is a big problem in the CPA industry with affiliates sending in very shady traffic to the CPA offers just so they can get that commission. So, contacting them and letting them know about you is a big plus. (more on this below) Next thing, the CPA networks, just like anyone else, only have so much time in the day and are not really interested in spending their valuable time dealing with someone who is only going to waste their time. That is NOT to say that you cannot get accepted if you are new. I’m only saying that when you do contact them, you can let them know you are new, but don’t act like you have no idea what you are doing. That will send up a red flag right away for them. So, how do you sound like you know what you are doing? I’ve given you all the information you need here in this course. If you can read this course and then explain what you would do with it, then you would not sound like you have no idea what you are doing. (more on this below) Finally, even after all of this, you may still be turned down by the odd network. The answer to this is just keep applying to other networks. Remember, you only need to get into one to get started. I’ve listed a few networks for you below, but this is certainly not a complete list. In fact, there are hundreds of CPA networks out there that you can work with. If you would like more, simply do a Google search for “CPA Network” and you will find many! Another factor that helps to get you accepted is to be referred by someone who is already in good standing with the network you are trying to enter. This is very important because if the network already knows and trusts the person who is referring you, you are more likely to get accepted. This is how I’ve gotten accepted into many CPA networks. Below you’ll find my referral links to networks that I recommend signing up for. All of these networks have very knowledgeable and experienced affiliate managers, and have a great variety of offers in many different niches. Click on the links below (or copy and paste them into your browser). CX Digital http://www.cxdigitalmedia.com/join.html Neverblue Ads https://secure.neverblue.com/signup/ Other CPA Networks… Offerweb Copeac MaxBounty When you click through on those links above, you’re going to be taken to an application page. It’s generally pretty straight forward, but there are some areas of a usual application that can be confusing, so I’m going to go through all the parts of a typical application part by part. If you’re reading this and this seems too basic for you, that’s ok….just skip ahead past this part. If you’re a super basic beginner just starting out…then this part is just for you. Don’t worry…we all started at the beginning. Again, what is holding you from success is just a little more knowledge that you don’t have yet. So back to the application…. The application page generally looks something like this – Here below, I’ve written an explanation of each part of the application. The usual questions you will find on an application are highlighted in bold. Desired Username (Enter the username you would like for your account.) Password (Enter the password you want for your account.) Re-Type Password (Retype your password here) Check Payable To: (This is who you want the check made out to. Either use your business name, or your personal name.) Tax ID: (This may vary depending on your country of residency. I can only speak for American citizens….this is where you enter either your company, or personal tax ID…depending on who you want the checks to be written to). Name (Put your name here) Company Name (if you don’t have a company name, that’s ok…just leave it blank). Website (Enter in any website of yours. It could be a corporate site of yours, or even just your personal blog. Do NOT enter in an affiliate link here. It is ok though if you want to enter in a page where you promote other affiliate products, just don’t ever put in a direct link to another affiliate website (such as www.example.com/affiliateID=12345) Also, if you don’t have a website that’s ok too. If the sign up page doesn’t let you leave that field blank… Here’s a trick I’ve used. I enter this as my website - http://www.i_promote_offers_without_using_a_website.com Pretty self explanatory right? Don’t get too worried about this step as it is widely accepted to promote offers while not having a website of your own. Some of the biggest affiliates in the world make their money just by redirecting website visitors directly to other people’s websites. Address (put in your address here, use the one where you want to your checks to be mailed to) City (enter you city) State/Province/Region (enter your state or region where you are located) Postal/Zip Code (enter you postal code) Country (enter the country where you or your business is located) Phone (Make this your preferred number. Networks will call you sometimes to verify your application (more on this later). Also once you establish a relationship with them, they will sometimes call you to help you with your business and help you promote the offers on their network. So make this a number that you answer regularly. Some people really don’t like to be contacted in this business. They just want to hide behind their computer all day and make money by themselves. More times than not, you’re going to have to talk to people to get on the network, and to have a good relationship with them. It doesn’t take hardly ANY time, literally a few minutes…but it will make a huge difference. Again, remember that it’s the networks who are concerned that you are a real, legitimate person…so there is no reason you should feel intimidated or nervous when you’re talking with them. Fax (enter your fax number here is you have one) Email (enter your primary email address here where you would like to be contacted at) Re-Type Email (this one is obvious…re-type your email address) Instant Message Nickname Name (Enter Your Instant Messenger Name here) Network (Enter the Instant Messenger Client here) A few notes about this. Instant Messenger is widely used among CPA networks. I’ve used Skype a lot, but the most used instant messaging client is AIM. It’s definitely not required that you use instant messenger, I didn’t for a long time as I preferred that my affiliate manager just email me, or give me a call. But I’ve found it to be really helpful particularly when you need to chat with someone and you need to send webpages back and forth (like them sending me different affiliate URLs to new landing pages they recommend for me for example). Ad Categories 1. 2. 3. Here you can select the top three ad categories that you are most interested in promoting. If you’re interested in promoting more than three, or not sure yet what you would like to promote, just pick what you think is your best fit at the moment. You can always change your mind in the future. A lot of the times the networks have this on their applications because they will then send you tailored emails telling you about new offers in their network in your particular niche. How do you generate traffic? Ok, now this is a big one. Banner (like media buying) Email (either through your own list you’ve created, or one that you buy or rent) Incentivized (this type of traffic is when you give the visitor some sort of incentive to complete a certain action (like providing a bonus or coupons of some sort) – it is typically viewed as much lower quality traffic) Search (like pay per click search engine marketing (PPC/SEM), or search engine optimization (SEO)) Social Media (like advertising on Facbook, MySpace, etc.) So where do we fit??? Actually, the type of traffic that I’m going to reveal cannot be categorized exactly into any of these categories. So when I apply to a network, I usually check Banner (since I use banners in my marketing, even though I don’t use large scale media buys)….Search (since my ads are triggered a lot of the time by people on the search engines)….and Email (since I create my own lists with my traffic, then promote other related products to those lists). Where did you hear about us? Again, this part is probably one of the most important. Here you can select “Referral”, but if there is an option where you can type in more information….on the MediaTraffic application select “Other”….then use this to make sure that you say who you were referred by again. So here type in… I was referred by Rapid Mass Traffic. Next you usually have to read and agree to the network’s terms and conditions. After that, normally you click the “Sign Up” or “Apply Now” button to submit your application. h) Instant Denial? Now generally after you click the “Sign Up” button on the application page, you’ll be taken to a page that says something like “Thanks for your application, you’ll hear back in the next few days” Many things can happen after this point. Sometimes you will never get a call back, and sometimes your application will get lost in the shuffle of things at that company, it happens. But I haven’t had those things happen with the networks that I recommended. While it’s one thing to just submit an application, we want it APPROVED. So we want to be proactive about it. But wait… Sometimes your application will be INSTANTLY denied. Did they even review it? Unlikely. How can this be? Well, this can happen for many reasons. It’s happened to me for two main reasons… It could be because you missed something on your application (this has happened to me a few times)…and your application was incomplete. No big deal, nothing we can’t fix. The other main reason is that your automatically tripped a fraud filter in their system. (***Note: This may apply more to those of you who reside outside the US, Canada, Australia, New Zealand, or the UK). The CPA Networks will sometimes automatically deny your application based on the IP address of the computer that you applied from. Your computer’s IP address is basically like the address for your computer…where it is located geographically. Websites can tell the general area you are located in based on this. If you reside in a country that they don’t usually accept...this may sometimes happen to you (being instantly denied). I’ve had this happen to me many times while traveling outside of the US. Again, no big deal – a denied application does not mean that you are shut out of the network for good – this can easily be fixed. i) The Elusive Obvious Ok, now here’s the main trick to getting accepted to a CPA network….and I don’t understand how so many people miss it. I can’t even begin to tell you how many conversations I’ve had with people who say “Oh, hey I tried to get on that CPA network, but they declined me…how did you get in???” Here’s the secret. And I can almost guarantee you’re going to be disappointed with it. ;-) Ready? Ok here it is… Call the network. Yes. Pick up the phone, and call them. Shocking revelation, I know. This one simple thing with go VERY far in getting your application approved. It amazes me how many people forget this part, or just don’t do it, or they’re too scared to do it, etc. This may sound a bit TOO simple, but seriously…it’s amazing to me how many times I’ve heard people complain about not getting accepted, but they didn’t even pick up the phone and CALL the network. Remember, the networks want to make sure that you’re a real person who does real business. So getting on the phone to tell them a little about yourself and how you conduct business is an important piece of the puzzle. Honestly…IMMEDIATELY after I submit an application online. I call the network. Usually I’m directed to the “Publisher Approval Department” or something similar. Generally networks have one or multiple people who handle new application approvals full time. If I’m not able to get that person on the phone – I leave them a message letting them know that I just submitted my application and if they have any questions they can call me back. I also let them know that I WILL BE CALLING BACK AGAIN. This part is so important. The people in charge of approving applications are usually VERY busy and may not be able to respond to every application or phone call. So usually I’ll wait a day, and then call back the next. If I don’t get anyone, then I’ll leave another message. Then I’ll wait another day and call back in again. If I’m not able to get the person in charge of affiliate/publisher approvals, I will ask for an affiliate manager and then explain the situation to them and that I would like to be approved. Once you’re in the network, the people there can be very helpful….but sometimes they can be a bit of a pain to get into in the first place. j) Language of the Game To help you while you’re on the phone with the network, I’m going to go over some of the ‘lingo’ so you’re familiar with it and a little more comfortable talking on the phone. A lot of these terms may not come up during the first conversation you have with the person who is in charge of approvals, or your affiliate manager, but they will help you along the way. This is in no way an exhaustive list, but it is the terms that I’ve found I come in contact with on a regular basis. Affiliate/Publisher – This is what we are. The term ‘affiliate’ or ‘publisher’ means the same thing. They are used interchangeably. Advertiser – This is the person or company who owns the offer or offers that are being promoted on the affiliate network. Affiliate Manager – This is the person who you are assigned when you join the network. They are there to help answer your questions and help you with your business. Offer – A product or service that is promoted on the network. Sometimes certain offers will only accept certain types of traffic (some may only want email traffic, other may only want search traffic, or only traffic from the US, and so on). Commission/Payout/Bounty – This is the amount you are paid for each time the required action is completed for the offer you are promoting (for example – generating a sale, generating an email subscriber, etc). Street Payout – This is the payout amount that you will see listed across the network. This is the baseline payout and is open for negotiation. Once you start to generate sales/leads to a certain offer, you can begin to negotiate with your affiliate manager for a higher payout on an offer. Landing Page – This is the webpage that your visitor ‘lands’ on first, it is the first page they see about your product. Squeeze Page – This is a type of landing page. Typically it’s thought of as a landing page that an affiliate would use to “squeeze” information out of the visitor (such as an email address) by providing them valuable content and a reason to “Opt-In” and subscribe to their email list/newsletter. Offer Page – This is the landing page that is about the offer that you are promoting. It is owned by the advertiser/owner of that offer. Conversion – A ‘conversion’ is a completed action. It can be used to describe a sale made, a form completed, an email address submitted, etc. Conversion Rate (or Conversion Ratio) – This is the ratio of the Number of Visitors divided by the Number of Sales or Leads. For example, if you sent 100 visitors to an offer and 3 people bought it, your conversion rate would be 3%. Conversion rates can vary A LOT depending on the type of offer being promoted and the type of traffic being sent to it. Do NOT get too concerned with this number…it’s just a number. EPC – This stands for Earning Per Click. This is the amount of money that is earned everytime a visitor clicks on the affiliate link. Again, you will see this number listed a lot in different affiliate networks, but don’t be too concerned with it…I’m going to explain why in a later section. Remember, at the end of the day our goal is to maximize profit! So don’t get too caught up in Conversion Rates and EPCs. PPC – This stands for “Pay Per Click” This is typically thought of widely as advertising on the search engines and “Paying Per Click” where you pay each time your ad is clicked on. Generally if you do PPC or SEM (Search Engine Marketing) people assume you advertise on Google, Yahoo!, MSN/Bing. Net 15 – Generally most networks pay on Net 15. So for example, if you generate $100 in commissions in the month of January…your check will be sent out on February 15th. Weekly Wires – Once you have an established relationship with a network, and you start driving higher amounts of traffic to them – they will generally pay you on MUCH faster terms than Net 15. You can get your commissions sent to you every week (even every few days in some cases) by bank wire instead of a check in the mail. Typically you need to do $1000.00 in commissions per week to be eligible for this. k) Don’t Be a Child I’ve applied and talked to a ton of CPA networks and all of the questions they ask are pretty much the same. The biggest point I can make here is – DON’T SWEAT IT. Here’s the thing – it’s OK if you sound like you don’t know exactly what you’re talking about. The important thing is that you’re UP FRONT about it. Do NOT try to act like you know more than you actually do – it is so easy to tell. It’s immature and stupid, and it sets a very bad relationship, but I’ve met newbie marketers who think they need to ‘act the part’ or whatever. If you act like this, the network will probably going to think that you’re just a fraudster trying to act smart so you can get on their network to take advantage of them. Just be up front and honest about what you do, and what you want to accomplish. I remember the first time I signed up to a network they actually THANKED me for being honest with them. They could tell I didn’t really know what I was talking about, but they could tell I knew I wanted to be upfront about it and I was learning the ropes…so I got in without problems. l) When to Be Up Front, When to Shut Your Mouth Here are the main typical questions that they will ask you when you first speak with them over the phone. They will ask you some of the same questions that were listed on the application, but they may ask you some additional ones as well. Here are the most common ones I’ve gotten nearly EVERY time I’ve spoken to a CPA network to get my application approved. How do you drive traffic? - Remember you don’t have to tell them everything. Basically all you really need to tell them is the TYPE of traffic you will be driving to their offers (which we’ll get into soon) – then they know how to best help you. - You do NOT need to tell them your traffic SOURCE (just the TYPE of traffic so they can get you the offers that accept that traffic type) - Also, you don’t need to tell them how you are targeting your visitors, your landing pages, what ads you’re testing, etc. Regarding your email list…do you rotate IPs? This question is more for experienced email marketers. Here, just describe to them that you sometimes create your own email lists with an opt-in on your landing page before the offer page. You own the list, you don’t rent lists. Are you working with other CPA networks? Which ones? This is a question that you will get a lot. If you mention other networks that you are working with, sometimes the network you are applying to will check with them to see if you are in good standing and reputable. Here you really don’t need to tell them who else you are working with, but it doesn’t hurt. You can even be up front and say you are in the process of signing up to multiple networks and just starting out in affiliate marketing. How much money are you making? This is one that I’ve gotten almost everytime. You don’t need to answer this, but it’s also ok if you tell them that you’re just starting out. They are there to help you.
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