APRIL 5, 2009 | NEW SUNDAY TIMES | CARS.BIKES.TRUCKS | V7
# ISSUE 04/09
For Malaysian Peugeot Enthusiasts
3008 dazzles visitors at Geneva
AT the recent 79th Geneva
Motor Show, Peugeot staged the
world premiere of its crossover
3008 to enthusiastic acclaim
from auto observers.
The 3008 is a new crossover
vehicle designed to explore new
vehicle territories and approach
It offers new technological
equipment such as grip control,
dynamic rolling control, a
heads-up display, distance alert
parking and automatic electric
parking brake which contribute
to driving enjoyment and safety.
Its traction system, namely
the Grip Control, combines
an upgraded traction control ThE new facelift for the 407 saloon and SW
system with mud and snow (station wagon) provides the model with
tyres. even greater elegance, robustness and
Available as an option, it can higher perceived quality.
be chosen by users looking for a The updated 407 also gets a new
vehicle that offers enhanced all 2.0-litre hDi FAP engine immediately
terrain capabilities. compatible with Euro 5 standards which
The aim of the Grip Control is even more fuel economical at 5.6
system is to optimise the litres/100km with power increased to
traction of both front wheels 140bhp.
by means of an improved Meanwhile, the updated 407 with the
traction control (developed The 3008 crossover has features like grip control, dynamic rolling control and automatic electric parking 1.6-litre hDi FAP 110bhp engine offers a
and patented by Bosch), brake for driving enjoyment and safety. combined fuel consumption of only 4.9
incorporated within the ECU litres/100 km.
(electronic control unit) of Another feature that reduces fuel
the ESP (electronic stability consumption and enhances driving
program). enjoyment is the adoption of electro-
Five modes are available to hydraulic power steering on the 407 1.6-
the driver and are accessible litre hDi FAP.
via a dedicated control on the Its power steering is controlled by a
centre console. hydraulic electro-pump unit in which
Meanwhile, the Peugeot 308 assistance varies according to the speed
CC is the most desirable of of the car, the speed of rotation of the
coupe-cabriolets. steering wheel and the temperature of the
This new CC associates steering fluid.
elegance, expressive design This steering system, already in place
and dynamic performance In the 3008, driving data can be seen Grip Control, optimising the traction of both front wheels, allows on other models in the 407 range (except
with a blend of comfort and via the heads-up display. drivers to access five modes. for six-cylinder models), optimises fuel
enjoyment, while expressing consumption compared to traditional
good road holding. hydraulic steering powered by the engine.
Its innovative comfort and With improved specifications, the
safety equipment include updated 407 strengthens further its appeal
a neck heating system to customers. The 407 continues to be
(airwave system), pyrotechnic acclaimed for its excellent road holding
deployment bars and — with and its undiminished ability to combine
a world exclusive — the active safety, driving enjoyment with a
head airbag. For Malaysian high level of comfort and convenience.
introduction, Nasim Sdn Bhd The numerous strong points of the 407
informed that the specifications have led to the production of more than
are not finalised yet and will 800,000 units, in all three body styles
only be made known closer to (saloon, SW and coupe), since 2004.
the launch date. The 308 CC was a highlight of the Geneva Motor Show. Premium upholstery for the 308 CC.
Inside: Peugeot Assistance: 1-800-88-0747
• Extensive Peugeot service network
• Nasim exports Peugeot cars to
• Family comfort with the 308 VTi
• Peugeot 405 a popular choice
Peugeot Careline: 1-800-88-6292
Thailand • Innovative 307 rally car www.peugeot.com.my
• Warmer welcome for Peugeot visitors • A stylish silhouette
EnginEErEd To BE EnjoyEd
V8 | APRIL 5, 2009 | NEW SUNDAY TIMES | CARS.BIKES.TRUCKS APRIL 1, 2009 | NEW SUNDAY TIMES | CARS.BIKES.TRUCKS | V9
For Malaysian Peugeot Enthusiasts For Malaysian Peugeot Enthusiasts
Nasim exports Peugeot cars to Thailand > Testimonial
NKK PARTS & SERVICES SDN BHD
Lot 945, Sg Menghulu, Mukim Kuah,
07000 Pulau Langkawi, Kedah.
04-9699900 / 04-9699901
NAZA KIA SERVICE SDN BHD
Lot 538, Kwsn Perindustrian Gurun SABAH
08300 Gurun, Kedah
04-466 9561/04-466 9560/04-466 9562 FOOK LOI CORPORATION SDN BHD
TERENGGANU Jln Limau Manis Off Jln Lintas,
88450 Inanam, Sabah.
PENANG KHENG SOON KEMAMAN 088-433372
PT10732, Jalan Kubang Kurus,
'This year, we aim to
Taman Chukai Utama Fasa 4,
47, Jln Anson, 10400 Georgetown, Penang.
THiS year, Peugeot is set to soar higher in
Thailand with new vehicle launches and The head
sell 300 Peugeot cars.
CHIN CAR CENTRE (IPOH) SDN BHD
OZENJAYA SDN BHD
the opening of a prestigious showroom office and main
No 11, Jln Ng Song Teik,
at an upscale Soi Thong Lo address in showroom for
We will be introducing
JG 1/79A, Kwsn Perindustrian Bt 3,
Kwsn Perindustrian Jelapang (first garden),
Jln Gambang, 25150 Kuantan, Pahang.
30100 Ipoh, Perak
Bangkok. Peugeot in
SELANGOR MELAKA in Thailand, Peugeot automobiles the facelifted 407, 308 Sukhapiban 3,
are imported by European Motor Cars
PLATINUM SUPER AUTO (M) SDN BHD
BLUE BOX GLENMARIE
VTi and Turbo as well Bangkok.
No 77, Jln SP1,
Lot 2B, No 2 & 4, Jalan Pengaturcara U1/51,
Taman Semabok Perdana,
Temasya Industrial Park, 40150 Shah Alam, Selangor
Co Ltd (EMC) which is owned by Pongrit
NZ WHEELS SDN BHD
Lot 1385, Wisma Naza, Jln Kapar,
Bt 2, Kwsn 19, 41400 Klang , Selangor.
The Leenutaphong family owns the
as the 308 CC. These
will expand our range
03-33422126 / 03-33423333
GEOTAUTO SDN BHD Yontrakit group of Companies which has
Lot 3, Lorong 51A/227C,
manufactured and distributed various
that already includes
46100 Petaling Jaya, Selangor.
WEST COAST AUTO GARAGE automobile brands in Thailand for more
No 23, Jln PJU 10/1A, Damansara Damai,
47830 Petaling Jaya, Selangor.
than 30 years. the 206, the 207 CC
all Peugeot models sold in Thailand
and the Expert.'
KL VOLCARE SERVICE CENTRE SDN BHD
No 72, Jln Embun, Jln Ulu Kelang,
68000, Selangor. are presently imported from Malaysia and
03-42565827/ 03-42524436 JOHOR ISMACO MARKETING SDN BHD
Sublot 5 & 6, Bt Kawa Light Industrial,
– Ronnie Mercado.
MJC, Jln Bt Kawa, 93250 Kuching, Sarawak.
NASIM SDN BHD (JB)
KUALA LUMPUR 082-682810
KHENG SOON SERVICE SDN BHD
Lot 2 & 4, Jalan Mutiara 3,
Taman Perindustrian Plentong, EMC enjoys strong relationships with
134-C, Jln Dua, Off Jln Chan Sow Lin,
55200 Kuala Lumpur.
81754 Plentong, Johor
07-3537000 the Peugeot Regional Office in Petaling
03-92239612 / 03-92239225 ANG LENG MOTOR TRADING SDN BHD
Jaya and nasim Sdn Bhd, the official
NEGERI SEMBILAN Jln Sulaiman, 84000 Muar, Johor
06-9561056 / 06-9555525 franchise holder of Peugeot automobiles
EUROFRANCE AUTOLAB SDN BHD in Malaysia.
No 350 Tmn Bukit Emas, Jln Tampin, 70450,
“We began importing the 206
Seremban Negeri Sembilan
Jln Kebun Tea, 80250 Johor Bahru.
06-6795077 / 06-6796077
hatchback (called the naza 206 Bestari
here) and the 407 from Malaysia late
last year. in Thailand, the 206 has been
selling well as it is the most affordable Mercado pointed out that all future dealers will have Peugeot Planet System (PPS) diagnostic equipment with n By Syawal Ahmad
European car in the market - competing A plush-looking and spacious interior current subscriptions, Blue Box showrooms, adequate inventories of original Peugeot parts, fully trained technical
only with Japanese rivals such as the for the Peugeot showroom in
Honda Jazz and Toyota Yaris,” said Sukhapiban 3. and sales staff as well as integration with an existing 24-hour customer call center. Making the right choice when buying a family car can
often leave one in a quandary.
EMC general manager Ronnie Mercado, Lee kok Heng had many options to consider for a few
adding that there were tax benefits to be 3 in Bangkok, a new Blue Box flagship months, and among his top initial choices was the locally
enjoyed by importing cars from Malaysia. showroom is due to be opened in assembled Peugeot 407.
a point to note is the that new 407 September at Soi Thong Lo. However, the 42-year-old information technology
facelift imported from Malaysia has the “Soi Thong Lo is one of the most security engineer lost little time in making a final decision
gPS unit available in Thai language. This fashionable (not to mention expensive) when the 308 VTi was introduced.
makes the new 407 the only European addresses in Thailand today. although Lee placed a booking for the 308 VTi without even
car sold in Thailand with the Thai the project cost is quite high, we believe seeing the car in person, and was the first to receive the
language. Development was carried out that Peugeot belongs here, like many car in Malaysia.
between EMC and nZ galaxy. other luxury brands that call Soi Thong He has enjoyed driving the 308 VTi after taking delivery
Despite the present economic gloom, Lo home,” said Mercado. of his new set of wheels in mid-February.
EMC is targeting a higher than 100 per Once completed, the Soi Thong “i needed a car that would provide comfort for my
cent growth in Peugeot vehicle sales this Lo showroom will have two floors of family. The 308 VTi really attracted me as i felt that its
year. showroom space, three vehicle parking build and interior quality is superior compared with locally
Last year, the company sold a total of floors, a floor for customer activities and Chiang Mai where EMC is in discussions The 207 CC and Naza assembled Japanese and korean cars, with similar price
206 Bestari have
126 Peugeot units. another floor for car servicing. with several interested vehicle dealers. been very successful tags, in the market. i was quite taken with its nice interior
“This year, we aim to sell 300 also, the Peugeot sales and service The company expects to appoint five in Thailand. and marvelous exterior design. The 5-star Euro nCaP
Peugeot cars. We will be introducing the network will be expanded in Thailand new Blue Box dealers by the end of this safety rating and the high level of safety features were also
Peugeot cars providing 24-hour assistance in the Klang Valley. facelifted 407, 308 VTi and Turbo as well this year. year. staff as well as integration with an “Malaysian owners of Peugeot cars can Mercado explained that it was partly important factors,” said Lee.
as the 308 CC. These will expand our The company recently appointed two “Our expansion plan involves only existing 24-hour customer call center. expect the same high level of service because Peugeot began to introduce Lee, who resides in Puchong and works in Cyberjaya,
THE Toll-free Peugeot assistance (1 interaction center) Dennis Michael. Recently, a successful Peugeot range that already includes the 206, the new Peugeot dealers in the south of Blue Box 3S dealers for the future,” said Meanwhile, Mercado also invited they are used to in their home country or newer, updated and increasingly stylish likes the power and fuel economy of the 308 VTi.
800 88 0747) is another customer- also, Peugeot customers can be customer oriented service campaign 207 CC and the Expert,” said Mercado. Thailand, which will comply with the Mercado, adding that this was in line Malaysian owners of Peugeot cars to visit around the world,” said Mercado. passenger models within shorter time The 308 VTi is running on PSa-BMW Prince 1.6-litre
friendly service offered by nasim assured of an extensive after-sales was held at the Plentong 3S centre according to Mercado, Thailand is the Peugeot global Blue Box’ template, and with global Peugeot standards and high the new Blue Box showroom in Hat Yai The Leenutaphong family has a spans. dual variable valve lift and timing injection engine that
Sdn Bhd. network with 19 service centres in in Johor Baru. best market for the Peugeot CC (coupe- offer 3S (sales, service and spare parts) customer expectations. when it opens in May. 37-year-old history with Peugeot cars, “This was unlike past Peugeot models produces 120hp at 6,000rpm and 160nm of torque at
This 24-hour service, which the country. The campaign, held from cabriolet) range in the asean region. facilities. Mercado pointed out that all future Peugeot customers in Thailand can and was involved in the assembly of cars which had around 10 years or more of 4,250rpm.
began operating last July, is about 30 per cent of the Peugeot February 28 till March 8, provided “The 207 CC has been the most The new Peugeot dealers are located dealers will have Peugeot Planet System just contact a 24-hour call center at like the 406 sedan in the past. product life cycles. Thus, it was more “Taking the daily drive to my office is a breeze. The
available to all Peugeot owners, service coverage is located in the free vehicle checks amongst successful here, selling over 150 units in Surat (between the islands of Phuket (PPS) diagnostic equipment with current +66 2 203 9796 which provides vehicle Sales volume for the French automaker advantageous for us to import Peugeot 308 VTi is definitely not underpowered as some people
regardless of car model. klang Valley, and all service centres other attractions such as gifts as within its first 18 months,” said Mercado. and koh Samui) and Hat Yai. subscriptions, Blue Box showrooms, assistance and services such as news, hit heights of 4,000 cars annually before passenger cars while commercial might suggest. if i need a little more response from the
Live traffic updates, vehicle are fully equipped with spare parts well as snacks and beverages for While the head office for Peugeot Beyond cosmopolitan Bangkok, adequate inventories of original Peugeot Peugeot model inquiries and customer the assembly of Peugeot cars in Thailand vehicles, with longer product life cycles, engine, there is always the Porsche Tiptronic mode or the
towing services as well as and comprehensive diagnostic customers. in Thailand will remain at Sukhapiban another important Peugeot market is parts, fully trained technical and sales activities. came to an end in 2000. can be considered for CkD (completely "S" mode. i am also very happy with the fuel consumption
information on road tax and equipment as well as experienced Working relentlessly, the knocked down) operations,” said of my 1.6-litre car. The sound insulation is good. it is very
insurance are available via Peugeot technicians. technical team at the Plentong 3S Mercado, who felt that there was great quiet inside the cabin when i am driving at 110km/h,” said
Meanwhile, the Peugeot Careline
(1 800 88 6292) also operates on a
Extensive technical support is
also provided by the automobiles
Peugeot Regional Training Centre
centre successfully serviced a total
of 97 cars during the campaign
Warmer THE Peugeot showroom in Taman Tun
Dr ismail, kuala Lumpur was recently
renovated as part of a commitment
The newly renovated showroom
incorporates elements of Peugeot avenue
growth potential for the prestigious
French marque in Thailand.
“We have yet to scrape the surface of
He has found his new car being observed and admired
often on the road.
“Our Careline accommodates
customers’ inquiries and feedback
(aPRTC) in Petaling Jaya.
“in line with the Peugeot
policy of providing the best
Visitors who benefited from the
campaign at the Plentong 3S centre
included Peugeot owners from
welcome to provide a higher level of customer
The ground floor now houses the
These elements include the bright and
airy customer lounge as well as classic
Peugeot pictures that adorn the walls.
the potential for Peugeot in the Thailand
market. With Peugeot, we offer new
segments in specific markets that are
“Other drivers would slow down and drive parallel to me
to get a better view of the 308 VTi,” said Lee, who used to
drive a popular Japanese hatchback based sedan car.
around the clock, regardless of
the time. interested parties can
always call to inquire about car
possible customer support, aPRTC
conducts between 15 and 20
sales/commercial, after-sales and
The campaign also had the
support from good Year tyres
for Peugeot Peugeot models from nasim Sdn Bhd (nSB),
the official franchise holder of Peugeot
automobiles in Malaysia, while the top floor
To ensure uniformity in the nSB network,
Peugeot avenue elements will also be
incorporated during ongoing upgrading of
untapped by other automobile brands.
in fact, the economic slowdown can
actually assist our plans by heightening
Lee is looking forward to sending his new car for its first
scheduled service session.
“The nasim staff was very helpful when i was buying
models or book appointments at our
showrooms,” said Peugeot Blue Box
glenmarie department head (client
technical training sessions for asia
Pacific personnel annually,” said
aPRTC manager Sumitra Chan.
Malaysia which also had a special
promotion for their tyres during the
visitors is maintained as office space and showroom
for naza Corporation Sdn Bhd.
Peugeot showrooms for greater customer
vehicle dealers’ need for growth and new
opportunities that are not possible for
other automobile brands at this time.”
the 308 VTi at the Peugeot Peugeot Blue Box glenmarie,
Shah alam. i will definitely be sending the car for servicing
when the mileage hits 2,500km.”
V10 | APRIL 5, 2009 | NEW SUNDAY TIMES | CARS.BIKES.TRUCKS
For Malaysian Peugeot Enthusiasts
> Peugeot landmark
n By Andrew Suresh
A MAJOr success for Peugeot was
the introduction of the 405, the
historical heir to the famous 4 series
Peugeot 405 a popular choice ordinary road-going automobiles that
can also weather a fair bit of rough
Comfort, road handling, stability
and ruggedness are features which are
(403 and 404), more than two decades synonymous with this French marque
ago. and the 405 proudly inherits that DNA
A strong feature of the model was its for the driving pleasure of enthusiasts.
captivating CAD (computer aided design) The top-of-the-range model was
which evolved from the passionate joint the Mi16 which was a sports sedan
styling finesse of the Peugeot Styling that could churn out 150bhp through
Centre in La Garenne and Pininfarina its 16-valve, 2-litre double overhead
studios in Italy. camshaft four-cylinder motor.
Its good looks were complimented by The 4x4 405 was developed in
solid performance and high construction response to Audi’s Quattro and was
quality. ‘bolted ’on to the GL, Mi16 and
The 405 was described as the best turbocharged T16 variants. These are
French designed passenger car of that the rare and desirable 405 variants.
era. In race competitions, the 405
Naturally, it won the coveted T16 dominated in Paris-Dakar rally
European Car of the Year award in 1988. championships and registered wins
At the time, the 405 was said to from 1987 till 1990 with Ari Vatenan and
have garnered the highest number of Juha Kankkunen piloting the ‘lion of
points scored in the award’s 25-year-old the desert ’. Today, many 405 units
history. are still seen running well on Malaysian
The mid-sized front-wheel drive The 405 has a captivating design and a rally edition was renowned for victories in the Paris-Dakar Rally championships. roads.
sedan, which replaced the 305, has
contoured proportions and smooth space to accommodate the needs of In 1992, the 2.0STi version was A few years later, the impressive NOTE: The Peugeot 405 cannot be
uncluttered lines. families. introduced and it was capable of 1,905cc GTI variant was brought in and categorised as a classic Peugeot yet.
The steel panels on most parts of It had a combination of engines pushing out 123bhp. retailed at a reasonable price of about Classic cars are vehicles which are
the 405 were either galvanised or ranging from 1.6-litre carburetted In Malaysia, the CKD (completely rM86,000 by new franchise dealer MBf- not only 25 years and older but also
electro-zinc coated to form maximum versions to 1.9-litre carburetted and knocked down) GTX variant was Peugeot. those which are rare and desirable.
resistance against corrosion. fuel injected motors that were given introduced in March 1989. The 405 Sri saloon, which was also We believe that certain variants of the
For a mid-sized car, the 405 was the designations of GL, Gr, GTXi, Sr, This resulted in vehicle dealer Ibis sold here, was a popular buy with its 405 may attain classic status in the
designed with adequate headroom, Sri and GTi according to specifications Automobile chalking up a 50 per cent 125bhp fuel-injected engine. future should they pass the rarity and
generous legroom and a large boot and trim. increase in the sales of the 405 that year. Peugeot is renowned for designing desirability criteria.
A stylish silhouette
Innovative 307 rally car ThE Peugeot 407 Silhouette concept
showcases the styling possibilities of
the popular French passenger car.
length of the 407 Silhouette, with the
lion’s head displayed proudly on the
front and rear of the car.
PEUGEOT PRICE LIST
As a replacement for the multiple Peugeot Sport came up with a new Shown at the 2004 Geneva Motor In the cabin, red and black • Naza 206 Bestari (M) RM63,888
championship-winning Peugeot 206 WrC breed of World rally Car that was sleek Show, the 407 Silhouette concept leather upholstery dominates while • Naza 206 Bestari (A) RM68,877
car in the 2004 season, the 307 WrC and also, drew enthusiastic attention had a V6 2.9-litre petrol engine equipment such as a central glossy • Naza 206 Bestari (A premium) RM71,888
was an innovative entry at the World from rally fans. generating 320bhp, located in a rear- panel and bucket seats shows off the • Peugeot 207 CC RM158,888
rally Championship. In early 2004, world drivers’ central position, mated to a 6-speed car’s sporty nature. • Peugeot 308 VTi RM96,500
At the time, many observers thought champion Marcus Gronholm christened sequential transmission. The 407 Silhouette, with its • Peugeot 308 Turbo RM111,000
it was strange that Peugeot chose the the debut of the 307 WrC with the best With a carbon fibre body structure, exterior light gray metallic paint and • Peugeot 308 GT RM159,888
• Peugeot 407 2.0 VVT (standard)
307 CC (coupe-cabriolet) version as a possible start by winning the first stage the 407 Silhouette is subtly imposing sporty curves, is a detailed study for RM128,888
WrC car base. of the rallye Monte Carlo. due to extended front and rear the customising and exterior design • Peugeot 407 2.0 VVT (premium)
By bucking the trend of using three- The 307 WrC triumphed in the series fenders. possibilities of modern Peugeot RM136,888
box saloons or two-box hatchbacks, during the 2004 and 2005 seasons. A wide white stripe runs over the passenger cars.
Nasim Sdn Bhd Peugeot Assistance: 1-800-88-0747 / Peugeot Careline: 1-800-88-6292
PEUGEOT BLUE BOX GLENMARIE, Shah Alam (03-55663782 / 3783) • KUALA LUMPUR • Nasim Bangsar (03-22825630) • Kg Pandan (03-92837464) • Kampung Baru (PI) (03-26177787) • TTDI Plaza (03-77261488) • KS Peugeot Blue Box (03-92239612) • SELANGOR • Nasim
Klang (03-33249287) • Petaling Jaya (03-79532867) • MELAKA • Platinum Super Auto (M) Sdn Bhd (06-2811999) • PENANG • Epigenic Corporation Sdn Bhd (04-2282570) • PERAK • Vidson Auto Sdn Bhd (05-6914166 / 05-2413222) • NEGERI SEMBILAN • French Marque
(06-6795077) • JOHOR • Nasim Plentong (07-3537000) • Eurofrance Sdn Bhd (07-3345678) • Ang Leng Motor Trading (06-9521537) • PAHANG • Ozenjaya Sdn Bhd (09-5162228) • KELANTAN • Lee Motors Sdn Bhd (09-7482298)