Pound for Pound Challenge Team Recruitment Toolkit

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					Introducing Your
Team Recruitment Toolkit



Welcome to the second annual
kickoff of Feeding America’s                     In this toolkit, you’ll find:
Pound for Pound Challenge!
                                                 è   A how-to that walks you through
We are excited and grateful that your organi-        the steps it takes to form a
                                                     corporate or organization team.
zation is participating in our mission to once
again empower America to “Lose Nationally,       è   Ideas to help you rally your team,
Feed Locally”.                                       get them involved and keep them
                                                     activated throughout the Pound for
Our goal with this toolkit is to help you            Pound Challenge timeframe.
gain easy and early success in growing the
number of people pledging their weight-loss      è   Pound for Pound Challenge
                                                     Quick Facts to give your organi-
goals at www.pfpchallenge.com. For every
                                                     zation all the info they need to be
pound pledged, General Mills and other               informed and motivated to sign up.
partners will donate 14 cents to our network
of food banks! And 14 cents is enough            è   An e-mail template you can quickly
for a local food bank to buy one pound               customize and distribute to spread
of nutritious food for individuals and their         the word within your organization.
families struggling with hunger.
                                                 è   A downloadable Pound for Pound
                                                     poster (in two sizes) you can post in
The bottom line is the more you promote              appropriate areas of your place of
the program within your organization, the            business or meeting area to build
more participants you motivate to sign up.           awareness and sign-ups in your
The more sign-ups you help create, the more          organization.
money you generate for your local food
                                                 è   Newsletter copy for you to use in
bank. This toolkit has been built to help you
                                                     your organization communication
make your involvement in the program easy            efforts.
and successful.
                                                 Pound for Pound, we can fight hunger
                                                 in America. Thank you for your support
                                                 and commitment to the Pound for
                                                 Pound Challenge!
 How to Recruit a Pound for
 Pound Challenge Team in
 Your Organization


Now more than ever, teamwork is                     The Recruitment Process Is Easy!
important – especially in the fight                 The entire process is automated through the
                                                    national Pound for Pound Challenge website, so
against hunger.
                                                    it’s simple and easy to rally your co-workers or
                                                    fellow members to get fit while raising significant
That’s why we’re so thankful for your willingness   funds to feed those struggling with hunger in
to recruit a team to join the Pound for Pound       your area.
Challenge! We want to make your involvement
simple, easy and fun. Here, we’ll take you step     Step 1
by step through the simple process of building
a leadership team, spreading the word, building     Choose a team captain from among your
a team, and inspiring people to pledge, and         employees or key constituents at your organi-
keeping your team motivated.                        zation. This person should be highly motivated to
                                                    encourage others in your organization to take the
                                                    Challenge and serves as the team cheerleader.
The Program Works!
For the second consecutive year, Feeding            Step 2
America will partner with General Mills, NBC’s
The Biggest Loser and other corporate partners      The team captain logs onto www.pfpchallenge.com
to encourage Americans to “Lose Nationally,         and follows the online directions to register for
Feed Locally” through the Pound for Pound           the Challenge.
Challenge. Built around the incredible success
of The Biggest Loser, this proven program
                Loser                               Step 3
allows anyone to shed pounds along with the         Upon registration, the team captain will receive
contestants by pledging their weight-loss goals     an e-mail confirmation with a link that provides
at www.pfpchallenge.com. For every pound            an option to create an individual or team page.
pledged, General Mills and other partners will
donate 14 cents to Feeding America and to           Step 4
local food banks, based on the zip code of the
participants pledging pounds. And now, through      The team captain will follow the online directions
the Challenge PLUS program, you and your team       to create the team page.
can raise even more. That’s what makes The
Challenge such an exciting opportunity — you,       Step 5
your peers and co-workers do something good
for yourselves while helping your local food bank   Upon completion, the captain will share the
raise funds to combat hunger in your very own       team page link with other members of his/her
community.                                          corporation or group and encourage everyone
                                                    to take part, How to Recruit a Pound for Pound
                                                    Challenge Team in Your Organization get fit
                                                    and feed your community. Remember all funds
                                                    generated through the pounds pledged by local
                                                    teams support your local food bank.
    How to Recruit a Pound for
    Pound Challenge Team in
    Your Organization


Step 6                                              Step 8

The team captain can access several tools to        Upon registration, each team member will
help champion the challenge internally with your    receive an e-mail confirmation encouraging the
group. These will be provided through your local    team member to engage in personal fundraising
food bank representative:                           by asking their friends and family to sponsor their
                                                    efforts in the Pound for Pound Challenge. The
n   A series of e-mail templates that provide the   funds generated by each friend or family member
    team link and can be sent as motivational       that agrees to sponsor will be added to the team
    reminders to register throughout The Biggest    total.
    Loser season.
                                                    Step 9
n   A Pound for Pound Challenge poster that can
    be hung in high traffic areas or break rooms.
                                                    Personal fundraising is entirely optional. Team
n   A quick facts document that can be printed      members can decide to participate in personal
    and distributed or sent electronically to       fundraising based on their own comfort levels.
    provide more information to each team           But remember that personal fundraising provides
    member about the Pound for Pound                an opportunity to help your local food bank even
    Challenge, Feeding America and your local       more.
    food bank.
                                                    Step 10
n   Copy for existing internal newsletters.
                                                    Each team member can check their team page
                                                    frequently to see how many people have signed
Step 7                                              up for the challenge in your organization, how
                                                    many pounds you have pledged as a group and
Each person in the organization will follow the     how the local food bank will use the money
link provided by the team captain and then          to help those struggling with hunger in your
follow the online directions to register for the    community.
Pound for Pound Challenge. Each person that
registers will be added to the team and the team
totals. Remember, in order to have your pounds      That’s it! Now You’re Ready To Step Up To
pledged count towards funding for your local        The Challenge! Thank you again for your support
food bank and your team, you must register for      and good luck with your team recruitment. And
the Pound for Pound Challenge.                      remember, the more people who sign up and
                                                    pledge in your area, the more you help relieve
                                                    hunger for individuals, families, and children in
                                                    your area!
  Ways to Get Your Organization
  Involved in the Challenge


The following are some fun ways your                   through your website, annual report or other
organization can garner excitement                     communication, “The pounds of food inside
around the Pound for Pound Challenge                   this truck represent the amount of weight our
and encourage your employees to                        employees have pledged to lose to help fight
participate to help fight hunger in your               hunger through the Pound for Pound Challenge.”
community.

“Pound for Pound Breakfast Kickoff”
To get your organization excited about the
Pound for Pound Challenge, host a kick-off
breakfast in your organization’s break-room,
auditorium, conference room or even parking
lot! Provide complimentary breakfast and Pound
for Pound Challenge sign-up materials on-site.
The breakfast would be a great opportunity to
garner excitement for the program, engage your
employees, and provide a forum for immediate
sign-up opportunities to participate in the            “Company ‘Weigh-In’”
Challenge.                                             Employees and team members who pledge to
                                                       lose weight through the PFP Challenge could
“Bring Your Pounds to Work Day!”                       participate in a company event to “weigh-in”
Employees and team members who sign up to              on hunger issues in their communities. Local
participate in the Pound for Pound Challenge           media could be engaged to cover the story as
would be invited to bring the weight they pledge       the participants partake in a “group weigh-in”
to lose to work on a designated day (in the form       beginning the week of The Biggest Loser. The
of food products that can be donated to the            media can follow the employees as they lose
local food bank). Your organization could find a       weight and have a grand re-weigh-in on the last
creative way to display the donated food to be         week of The Biggest Loser to reveal how many
visually stimulating to garner excitement and          pounds your organization’s teams lost.
maybe even engage the media. For example,
food could be displayed in a designated area of        Team Activities
the parking lot, lined up along the office drive/      Provide fun opportunities for participating
entry path, or filled within a truck parked in front   employees to get started on a healthier lifestyle
of the office building or worksite to collect the      while helping their community through the Pound
food. This could even be a fun way to promote          for Pound Challenge. Here are a few suggested
your efforts to your customers and constituents        activities for getting teams together and helping
    Ways to Get Your Organization
    Involved in the Challenge


them stay motivated during the challenge:           Incentive Programs
Ways to Get Your Organization Involved in the       Incentive prizes are a great way to reward your
Challenge                                           employees and the teams who reach designated
                                                    fundraising and weight loss goals. Look for
n   Team Walks – Promote a weekly opportunity       existing resources you may have access to and
    for employees to walk together to help lose     find creative ways to inspire, motivate and reward
    weight (e.g., lunch hours, before work or       your employees for their efforts: Some examples
    after work scheduled walks that commence        include:
    from your building or at a designated
    location such as a park or walking trail).      n   Gift cards, event tickets, sporting event box
                                                        seats, merchandise, travel tickets, etc.
n   Pound for Pound Pot Lucks – Set a               n   Comp days
    designated date and invite participants to      n   Exclusive parking spaces at worksite
    each bring a healthy lunch item to share at a   n   Paid time off to volunteer at the local food
    potluck luncheon.                                   bank
                                                    n   Special event in honor of participants or top
n   Weekly Testimonials – Employees who                 fundraisers (e.g., pizza lunch for teams, etc.)
    wish to share their Pound for Pound
    experience could have their story shared
    with the organization through email or other
    correspondence to help motivate other
    employees and keep their teams’ partici-
    pation going!

n   Weekly Prizes – Keep the excitement going
    each week by rewarding an employee or
    team with a “Progress Prize.” Each week,
    teams could compete against one another
    with the team who raises the most funds or
    lost the most weight that week being treated
    to a free lunch, for example.
                                              Pound for Pound Challenge
                                              Quick Facts

Q What is Feeding America?                           Q When does the Pound For Pound
                                                         Challenge start?
Feeding America provides
food and groceries to food                           The campaign coincides with Season 9 of The
pantries, soup kitchens and                          Biggest Loser on NBC, from January 5 to the
other emergency feeding                              Season Finale of the show in May of 2010. People
facilities through a network of                      can start taking the Challenge in December of
more than 200 food banks, which serve more than      2009 when the new Pound for Pound Challenge
25 million Americans every year. Feeding America’s   website goes live during the Season 8 finale of
clients include nine million children and three      The Biggest Loser.
million seniors.

Q What is the Pound For Pound Challenge?             Q So how can someone help and get
                                                         involved?
For the second consecutive
year, Feeding America will                           You can get involved in two ways:
partner with General Mills,
The Biggest Loser and                                1) Take the Challenge! Go to www.pfpchallenge.
other corporate partners to                          com, pledge your pounds and help feed hungry
encourage Americans to lose                          Americans. For every pound pledged, General
weight through the Pound for Pound Challenge.        Mills and other corporate sponsors will donate 14
The program is built around the incredible           cents to Feeding America – enough to provide
success of The Biggest Loser, a reality show
                        Loser                        one pound of groceries to a local food bank.
that challenges and encourages overweight
contestants to shed pounds in a safe manner          2) Tell your friends and family about your efforts,
through diet and exercise. Individuals can go        encourage them to support you through an
to www.pfpchallenge.com to pledge their              online donation, and get them on board to take
weight-loss goals. For every pound pledged,          the Challenge themselves.
General Mills and other partners will donate 14
cents to Feeding America.
                                                     Q What is The Biggest Loser?
Q How did the Pound for Pound Challenge              The Biggest Loser is one of the
   do last year?                                     most popular reality television
                                                     shows. It airs on NBC and
                             More than 3.5           pulls in 10MM+ viewers each
                             million pounds were     week. The show challenges
                             pledged in last         and encourages overweight
                             year’s Pound for        contestants to shed pounds in a
                             Pound Challenge.        safe manner through diet and exercise.
                                               Pound for Pound Challenge
                                               Quick Facts

Q How much food can participation in this                 emergency food from a food pantry one or
    campaign generate?                                    more times last year and the numbers are
                                                          growing.
Corporate sponsors have committed to $1.5             n   More than nine million children are estimated
million that will help Feeding America secure             to be served by Feeding America, over two
millions of pounds of groceries. But it doesn’t           million of which are ages five and under.
stop there. Individuals that register for the Pound
For Pound Challenge will have the opportunity
to raise even more dollars through the Friends        Q How will Feeding America make sure
& Family Online Fundraising program, and that             monies from this campaign stay in my
translates into even more food for local food             local community?
banks across America. The potential is limitless.
                                                                                    Feeding America
Q What is the Friends & Family Online                                               will distribute the
    Fundraising program?                                                            funds to local food
                                                                                    banks based on
Once a person has registered for the Pound for                                      the ZIP codes of
Pound Challenge at www.pfpchallenge.com,                                            consumers who
s/he will receive a pledge confirmation email                                       participate (and
that contains information and a link to learn         support participants) in the Pound For Pound
more about how to raise more funds for his/her        Challenge, so the areas of the United States
local food bank through the Friends & Family          that participate most actively in the Pound For
Online Fundraising program. Similar to online         Pound Challenge stand to benefit most from
fundraising programs used for runs, walks and         the donations. Donor designated funds will be
other “team fundraising” programs, the Friends        distributed appropriately.
& Family Online Fundraising program is an
easy-to-use system that provides participants
everything they need to make asks to friends and      Q How will we know how the campaign
family to sponsor his/her efforts in the Pound For        is doing?
Pound Challenge.
                                                      Tune in to The Biggest
Q Why Hunger in America as an issue?
  Your Local                                          Loser every Tuesday
                                                      at 8/7c on NBC to find
           Bank
    FoodAmericans
    1 in 8
n                                                     out how much America
    struggles with hunger                             has pledged and see
    in America.                                       the impact of your
n   37.3 million Americans                            participation on hunger
    (12.5%) live in poverty.                          in this country.
n   3.4 percent of all U.S.
    households (3.9 million
    households) accessed
Corporate or Organization
E-mail Template



 Subject Line:
 Let’s help [CITY NAME] step up to The Challenge!

 Alternate Subject Line:
 Pound for Pound, our team can fight hunger!

 [TEAM, DEPARTMENT, OR GROUP NAME],

 We work together, we eat together, and we solve problems together. We support school,
 sports, and clubs together. Now, together, we can do something easy to make an impact
 on an especially tough problem right here in [CITY NAME]: hunger. We all know times are
 tough. And that means hunger hits needy individuals, families, and children even harder.

 I am joining [LOCAL FOOD BANK], a member of the Feeding America network, and the
 Pound for Pound Challenge, in partnership with NBC’s The Biggest Loser and General Mills,
 to “Lose Nationally, Feed Locally”. The program helps people gain support in their effort to
 shed pounds as they, in turn, help local food banks like ours raise funds to assist individuals,
 families, and children struggling with hunger in our area.

 All I’m asking is that you visit www.pfpchallenge.com and team with me by signing up
 to be a Challenge participant. If you’re not interested in taking the Challenge, consider
 supporting one of our participants with a pledge (even the smallest pledge helps, so don’t
 be shy!) by visiting our team page at [TEAM URL].

 Just think, one small sign up or pledge from you will help someone struggling with hunger
 right here in our community.

 Thank you for your support!

 [Email signer]
 [Title]

 Pound for Pound, we can fight hunger!
Join the Pound for Pound Challenge!

For every pound we pledge, 14¢ – enough for one pound
of food – is donated to fight hunger in our community. So let’s
sign up at www.pfpchallenge.com. Or, support someone that’s
taking the Challenge. It’s good for us, and very good for them.



    Contact me for more info!
Join the Pound for Pound Challenge!

For every pound we pledge, 14¢ – enough for one pound
of food – is donated to fight hunger in our community. So let’s
sign up at www.pfpchallenge.com. Or, support someone that’s
taking the Challenge. It’s good for us, and very good for them.


     Contact me for more info!
Team Recruitment
Corporate Newsletter Copy



In this country, no one should go hungry. Yet, 1 in 8 Americans struggles with hunger…and
it’s not just the people you might think of right away. Food banks around the country have
seen their highest level of need in more than 20 years as people struggle with providing for
their families in these tough economic times. We can do something to help.

[Name of Corporation] is getting fit and relieving hunger in our community by creating a
Pound For Pound Challenge corporate team to support [LOCAL FOOD BANK], a member
of the Feeding America network.

The program is sponsored by Feeding America, the nation’s leading domestic hunger-relief
charity, in partnership with NBC’s The Biggest Loser and General Mills. Now in its second
year, the Pound for Pound Challenge encourages Americans to “Lose Nationally, Feed
Locally” by signing up and pledging their weight loss goals at www.pfpchallenge.com. For
every pound pledged, General Mills and other partners will donate 14 cents to Feeding
America – enough for one pound of food to help those in need. In addition, participants
can quickly and easily gain support for themselves and pledges for their local food bank
through the program’s Friends & Family Online Fundraising.

At the end of The Challenge, Feeding America distributes funds to local food banks. The
more sign ups and pledges a food bank has from its area, the more funds it receives.

It’s a great opportunity for our company to do something good for ourselves while
doing something good for our community!

If you would like to join the team of participants, or support them with a pledge, visit our
corporate team page through this link and register today: [URL]

To learn more about the Pound For Pound Challenge, you can access the national website
at www.pfpchallenge.com or e-mail [COMPANY CONTACT NAME AND EMAIL]. Also, look
for more information in our newsletters, break rooms and via e-mail.