Apple iPhone SDK

Apple iPhone SDK Development  SDK and development tools (Xcode, Interface Builder, Instruments)     Tools free to all Apple Developer Connection account required (free) Tools for Mac OS X 10.5 (Intel) only Testing can only be done in the simulator application provided – emulates iPhone hardware Applications can’t be distributed using the free tools alone Developer Program  Joining the developer program provides:    Code level support from Apple engineers Certification for distribution Technical resources  Two programs available:  Standard program, $99  For distribution on the App Store  Free and commercial Enterprise program, $299  500+ employee companies  For distribution on corp. intranet    All members of the program are bound by the iPhone SDK NDA 1 QUALCOMM Proprietary & Confidential Apple iPhone SDK Distribution  Three methods of distribution:  App Store  Wi-Fi/EDGE/HSDPA on iPhone  Desktop side loading via iTunes Enterprise  Proprietary in-house apps  Requires 500+ employees Ad-hoc  Provide users with app via email/website  Requires users to register their device ID with the developer  100 device limit per app Downloading  App Store distribution method determined by size:   Apps < 10 MB can be downloaded over the cellular network Apps > 10 MB require WiFi connectivity or side loading via iTunes   2 QUALCOMM Proprietary & Confidential Apple-developer business model Revenue sharing   Developers set app price Apple-developer 30:70 split   Apple provides hosting, payment processing and upkeep Developer provides end-user support Sales  A few developers have released sales figures. Developer Tap Tap Tap:  Where to Go 24,094 copies ($2.99) Tipulator 3,168 copies (99¢)  Free applications pay no fees whatsoever for inclusion in the App Store  Sales   Launched July 2008 with 500 applications – over 1,900 applications after one month and 60 million downloads Averaging almost $1 million/day in sales ($30 million for first 33 days of operation)   $21 million share for developers Of which top 10 developers earned $9 million 11th Figures were for 24 days, providing $52,815 in revenue after Apple’s fees. Developer Eliza Block:  2across First week’s sales data only 700 copies/day ($5.99)   3 QUALCOMM Proprietary & Confidential Apple-developer business model Application pricing models  Paid-for    74% of all applications Average price per application $5.50 Top paid-for categories:  Finance (average $14/app)  Business ($12)  Reference ($11.50)  Education ($10)  Travel ($8)  Ad-supported  Popular choice amongst developers wishing to provide a free and paid-for version Two case study apps (both offer a paid version for $9.99 and an ad-supported (via The Deck) free download) show very similar download ratios:      Exposure Exposure Premium Twitterrific Twitterrific Premium 3,638 76 13,368 322   Free   26% of all applications Top free categories:  xx  xx  xx  xx  xx Ratios of paid-for to free are similar; 48:1 and 42:1. Note: app download statistics were only available for the first 24 hours of opening. 4 QUALCOMM Proprietary & Confidential Vicinity    Category: Navigation Cost: $2.99 Details: Discover your surroundings with Vicinity. Uses Apple’s Core Location API (GPS, Skyhook WiFi database or cell tower triangulation) to determine the current location and then ranks services and amenities (banks, pubs, cafes, shops, taxis, takeaways) by their distance from the user. Can also pull in information from Wikipedia to show entries on nearby attractions as well as photographs geotagged at that location from Flickr.  App Store URL 5 QUALCOMM Proprietary & Confidential Twinkle    Category: Social Networking Cost: Free Details: Twinkle, the location-aware social network for iPhone. Allows users to primarily interact through the proprietary Twinkle social network which ties into to popular microblogging service Twitter. Bolts on support for photo uploading (attached to status updates) and automatically tags all updates with the users’ location (subject to permission). Users: 1 million as of August 1st 2008 App Store URL   6 QUALCOMM Proprietary & Confidential Facebook    Category: Social Networking Cost: Free Details: Stay connected on the move with Facebook for iPhone. Allows users to update their current status, browse profiles, write on friends’ walls and post or tag photos directly from the application. Alternatively, use Facebook chat to directly talk to online friends. App Store URL  7 QUALCOMM Proprietary & Confidential