The Apple iPhone
Joe Thomason Kevin Twomey Derek Sacco Lauren Campbell Mike D’Andrea
Technology
Wi-Fi OS X EDGE Bluetooth Wi-Max?
Basic Uses
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-Digital Pictures -YouTube Player -iPod with Cover Flow
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-Directions -Satellite Images
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-Traffic Information
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-Location Finder
Widgets
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QuickTime™ and a TIFF (Uncompressed) decompres sor are needed to see this picture.
QuickTime™ an d a TIFF (Uncompressed) decompressor are need ed to see this picture.
QuickTime™ and a TIFF (Uncompressed) decompres sor are needed to see this picture.
Qui ckTi me™ and a TIFF (Uncompresse d) d eco mpressor are ne eded to see this pi cture.
QuickTime™ and a TIFF (Uncompressed) decompres sor are needed to see this picture.
QuickTime™ and a TIFF (Un compressed) decompressor are neede d to se e this picture.
Business Uses
Small business management Starbucks NetSuite
Medical Uses
HeartIT
X-Rays
Medical Records YouTube
Competitive Advantages
Brand Scale Switching Cost Differentiation Network Effects Distribution Channels
Brand Apple
Scale
iTouch
iPhone
Similar Components Buy in Bulk
Bargaining Power over Suppliers
Switching
Costs
-2 Year Contracts Switching Cost -Apple Applications -user interface
-Value of rival product
Value of iPhone
Internal “guts” of the Apple iPhone
iPhone before disassembly
iPhone after disassembly
Differentiation
To break from commodities, firms must leverage technology to differentiate their goods.
iPhone technology isn’t enough to give Apple Inc. a competitive edge alone. Fast follower problem.
Network effects
Occurs as Products offered become more valuable over time & the more they get used. - Apple Inc was founded April 1st, 1976 and grown tremendously over the last 31 years - Established trusting customer base
Distribution Channels
Pathways by which products get to people purchasing them.
Competition
Nokia’s N95 RIM’s Blackberry Verizon’s LG Voyager
Current/Future Problems
Possible viruses b/c of advanced apps and web browser
George Hotz
Unlocked phone iPhone Update 1.1.1 Still unlocked but lose phone features