The IHRSA Guide to Personal Training was designed to assist club owners and operators who either have existing personal training programs or are looking to offer them for the first time. This unique publication details statistics of American personal trainer usage, fees per session, and the people who most commonly use personal training. It also features information about certification standards, different ways to pay your trainers, and fresh suggestion on how to set your program a part from the competition.
IHRSA’s Guide to Personal Training How to Generate Profits and Improve Member Satisfaction Sponsored by International Health, Racquet & Sportsclub Association A Welcome Note from IHRSA and ACE Welcome to IHRSA’s Guide to Personal Training, The American Council on Exercise (ACE) is pleased which has been generously sponsored by the Ameri- to present IHRSA’s Guide to Personal Training. As the can Council on Exercise (ACE). country’s leading authority on fitness, we believe in helping people achieve their wellness goals through As you will read on the pages to follow, more than safe and effective exercise and physical 90% of IHRSA member health clubs offer personal activity — a mission shared by IHRSA, and captured by this reference guide. training. Most, however, have sold only about 9% of their members on their personal training programs. Personal training is one of the fastest growing The goal of this guide is to help you capitalize on professions in the health and fitness industry. In fact, this tremendous opportunity and take your club’s the U.S. Bureau of Labor Statistics has predicted that personal training program to a whole new level! the number of employment opportunities for fitness and nutrition professionals will increase by 27% By removing the various barriers (time, cost, anxiety, between 2006 and 2016. The primary reason behind etc.) that are preventing most of your members from this significant growth is the fact that more people working out with personal trainers - and following are taking their health seriously today — no matter more of the tips found in this publication - you can the cost. These days, consumers cannot afford to be greatly increase your club’s non-dues revenue sick. Since regular exercise has been proven to stream, just as the businesses profiled in the case lower health care costs, it is easy to understand why studies section have done. so many are making exercise a preventative health priority. Not surprisingly, health club members who work out There is no denying that the United States is battling with personal trainers get better results in a shorter a serious health care crisis. According to the Centers period of time and have stronger connections with for Disease Control and Prevention, 34% of U.S. the clubs to which they belong. All of this con- adults age 20 and over are considered obese, and tributes to higher member retention and increased therefore more prone to heart disease, diabetes and referrals. Talk about a win-win-win for members, many other serious health conditions. Personal personal trainers and club operators! trainers are essential in this war as they can provide fitness results in a safe and efficient manner and Regards, effectively guide people towards optimal health. As one of the largest organizations dedicated to fitness certification, education and training, ACE understands the value of skilled fitness professionals and how they can elevate your business. We hope that this guide is the first step towards your Joe Moore increased success. President & CEO, IHRSA Best regards, Scott Goudeseune President/CEO, American Council on Exercise (ACE) © 2009 International Health, Racquet & Sportsclub Association. All rights reserved. No part of this publication may be reprinted, reproduced, stored in a retrieval system, or transmitted in any form or by any means — electronic, mechanical or otherwise — without the express permission of IHRSA. To order the PDF of this publication or other IHRSA publications, visit www.ihrsastore.com or contact: IHRSA, Seaport Center, 70 Fargo Street, Boston, MA 02210 USA +1- 617-951-0055, firstname.lastname@example.org IHRSA’S GUIDE TO PERSONAL TRAINING © 2009 PERSONAL TRAINING improves the health of both clients and clubs. For clients, it means training and exercise programs customized to their needs and abilities. For clubs, it means greater customer loyalty and increased profits. Personal training creates a deeper connection between a client and a facility. Because clients are getting personalized service, the idea of “going to the gym” gets replaced w
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