»MEDIA AND COMMUNICATION THEORY«

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					              CROATIAN COMMUNICATION ASSOCIATION
      UNIVERSITY OF ZADAR – DEPARTMENT OF INFORMATION AND
                     COMMUNICATION SCIENCE
    FACULTY OF ELECTRICAL ENGINEERING AND COMPUTER SCIENCE
        FACULTY OF GRAPHIC ARTS ZAGREB – DEPARTMENT OF
                     COMMUNICATION SCIENCE
   INTERNATIONAL FEDERATION OF COMMUNICATION ASSCOCIATIONS
               INTER-UNIVERSITY CENTRE DUBROVNIK

   The 16 th Annual International Communication Course & Conference
       »MEDIA AND COMMUNICATION THEORY«
                    Dubrovnik, 23 August – 29August, 2004

                     Course & Conference Programme
                          Inter-University Centre Dubrovnik
                                 Don Frane Bulića 4
                            HR-20000 Dubrovnik, Croatia
                                Tel.: 00385/20/413-626
                                Fax: 00385/20/413-628
                                 E-mail: iuc@iuc.hr
                                      www.iuc.hr
                                    www.unizd.hr
          President of the Organizing Committe: Prof.dr.sc.Mario Plenković
                               mplenkovic@yahoo.com
                                  mplenkov@grf.hr

Accomodation with special rates in the Hotel »Lero«:
1 single /HB = 59.- EUR
1 double /HB = 43.- EUR
Supplement for FB: 8.- EUR
Put I. Vojnovića 14
20 000 Dubrovnik /Croatia
Tel. 00385/20/332-022
Fax: 00385/20/332-123; E-mail: hotel-lero@du.htnet.hr
Course fee for all participants: 50.- EUR or 380.- Kn

Monday, 23/8
Check-in and Registration in the »Lero« Hotel
9.00 p.m. Welcome drink at the »Lero Hotel« given by the Course Directors: Mario
Plenkovic (Croatia), Bogomir Horvat (Slovenia), James Leigh (Cyprus), Bonita Neff
Dostal (USA), France Vreg (Slovenia), Thomas Bauer (Austria), Eckhard Hoefner
(Germany) and Josip Vidakovic (Croatia).

Mario Plenkovic (University of Zagreb): Media and Communication Theory

Tuesday, 24/8
Symposium venue: Inter-University Centre Dubrovnik, Dubrovnik, Don Frane Bulica
4/I
10:00 - 13:00 MEDIA THEORY AND GLOBAL EDUCATION

Moderation: Bogomir Horvat (Slovenia), Mario Plenković (Croatia), Bonita Neff Dostal
(USA)

Contributors:
Bogomir Horvat (Slovenia – University of Maribor): Media Theory and Global Education
Bonita Neff Dostal (USA – University of Valparaiso): Media Theory and Public Relations
France Vreg (Slovenia- University of Ljubljana): Media Theories and Reality
Chris Gibson (England – The British Council) & Zorica Gavric (Serbia and Montenegro):
Media and ICT: Tools for Developing Mutuality Between Students in Europe
Stjepo Martinović (Croatia – Croatian Journalist Association): Communicating Global
Croatia
Sergej Hazov (Russia – Moscow State University): The Advertising in Business Printing
Media: Russia and Post Communist Countries


                                        Discussion

13:00 Cocktail given by Mrs. Berta Dragičević - Executive Director of IUC

Special Topics on Communication Science for Postgraduate Students (IUC Dubrovnik,
Don Frane Bulica 4/I):

16,00 – 17,15: Zbigniew Pazsek (Poland – University of Krakow): Methodical guidelines for
communication research
17,30 -18,45: Đorđe Nadrljanski (University of Novi Sad, Serbia and Montenegro) »Metode
za određivanje količine informacije i informacijskog kapaciteta u medijima«

   19,00 –20,15: Prof.dr.sc.Mario Plenković (University of Zagreb), voditelj javne obrane
                                    prijave disertacije:
    JAVNA OBRANA PRIJAVE DISERTACIJE mr.sc.Zdravko Šorđan pod naslovom:
»VERBALNA KOMUNIKACIJA I DUHOVNI SVIJET (SPO)RAZUMIJEVANJA«
                     Povjerenstvo za javnu obranu prijave disertacije:
     Prof.dr.sc. France Vreg, Prof.dr.sc.Juraj Plenković, Prof.dr.sc. Bogomir Horvat,
  Prof.dr.sc.Zbignniew Pazsek, Prof.dr.sc.Aleksandar Halmi, Prof.dr.sc.Josip Vidaković i
                           Prof.dr.sc.Mario Plenković (mentor).


Wednesday, 25/8
(Hotel »Lero«)

09:30 - 13:30 MEDIA AND COMMUNICATION SCIENCE

Moderation: Bonita Dostal Neff (USA), Stjepo Martinović (Croatia), Zbigniew Pazsek
(Poland)

Contributors:
Maja Žitinski (Croatia – University of Dubrovnik) : Writing is a Transaction between Writer
and Reader
Boris Aurer & Željko Hutinski (Croatia – University of Zagreb): Internet and Society
Dragan Soleša (Serbia and Montenegro): Transformation from Traditional School Contents to
Online Learning
Ivanka Avelini-Holjevac (Croatia – University of Rijeka): Learning Organization: TQM,
Communication and Learning
Zorica Gavrić (Serbia and Montenegro): The Role of Media and Technology in Primary
Education
Anita Perešin (Croatia – CCA): New terrorism paradigm in the information age
Ljubica Bakić Tomić & Irena Cajner Mraović (Croatia – University of Zagreb):The Police
and the Public


                                        Discussion:


Special Topics on Communication Science for Postgraduate Students:
(Hotel »Lero«)

16,15 – 17,45 Đorđe Nadrljanski(University of Novi Sad, Serbia and Montenegro):
Inteligence Media Agents
18,00 -19,30 Zbigniew Paszek (Poland – University of Krakow): Testing Statistical
hypotheses in communication research
19,45 –20,30 Juraj Plenković (University of Rijeka, Croatia): Odabrana poglavlja iz
zananosti, ekologije i tehnologije

21,00 –22,00 Closing ceremony of Dubrovnik Festival - »Dubrovačke ljetne igre«

Thursday, 26/8
(Hotel »Lero«)

9:30 - 13:30 INTERCULTURAL COMMUNICATION AND MEDIA

Moderation: James Leigh (Cyprus), Thomas Bauer (Austria), Ryszard Lawniczak (Poland)

Contributors:
James Leigh (Cyprus – University College / Nicosia): Communication between different
Cultures
Salomi Papadina – Sophocleous (Cyprus – University College / Nicosia): »Apocalypse« in
Second Language Communication
Tomas Bauer (Austria – University of Vienna): Future Studies: The Predictability of Social
Crises – a challeng for Communication and Media Science
Alexandar Halmi(Croatia – University of Zagreb): Sociocybernetic and Chaos Theory: A new
Possibilities for Controling Chaos in Media and Communication Systems
Vedrana Valčić (Croatia – CCA): The Communicological aspects of the Zadar Puppet Theatre
Poster
Loredana Kun (Canada – York University Toronto): Communication betwen male and female
in literature and media
                                         Discussion


Special Topics on Communication Science for Postgraduate Students:
(Hotel »Lero«)

16,15 -17,00: France Vreg (University of Ljubljana)
17,15 -18,00: Thomas Bauer (University of Vienna)
18,15-19,00: Bonita Dostal Neff (University of Valparaiso)

Friday, 27/8
(Hotel »Lero«)

09:30-13:30 PUBLIC RELATIONS AND COMMUNICATION THEORY

Moderation: Thomas Bauer (Austria), Josip Vidaković (Croatia), Sergej Hazov (Russia)

Contributors:
Bonita Dostal Neff (USA – University of Valparaiso): Journalism and Public Relations
(Relationship of the Two Disciplines in the United States)
Ryszard Lawniczak ( Poland – Poznan University of Economics): Global Public Relations
and Regional Issues
Thomas Bauer (Austria – University of Vienna) & Marko Ivaniš (Slovenia – University of
Vienna): Communication for Regions – what Problems can it solve and how?
Stjepo Martinović (Croatia – Croatian Journalists Associations): Special PR – Workshop
Davorka Pšenica (Croatia – University of Zagreb): Marketing and Image
Davor Cerkuč (Croatia – Bechtel): Influence and Impact of Public relations in Construction of
motorway infrastructure
Linda Ziberi (Macedonia – University of Skopje): Image Repair Theory (A Guide for
Repairing Corporate Image in Crises)
Majda Tafra (Croatia – Coca Cola): Public Relations from Tehnical to Strategic Role: Real
Life Research

                                      PR-Workshop

                                         Discussion

Special Topics on Communication Science for Postgraduate Students:
(Hotel »Lero«)

16.00 – 17.30 : James Leigh (Cyprus - Intercollege University – Nicosia)
17,45 – 19,00: Zbigniew Paszek (Poland – University of Krakow): Examples of a Complete
              Analysis of Experiment Result
 19,00 –19,45: Josip Vidaković (Croatia – University of Zadar)
20,00 –20,45: Bogomir Horvat (Slovenia – University of Maribor)

Saturday, 28/8
(Hotel »Lero«)

9:30 – 13.30 INTERDISCIPLINARY COMMUNICATION AND MEDIA THEORY
Moderation: Dragan Soleša (Serbia and Montenegro), Juraj Plenković (Croatia), Maja
Žitinski (Croatia)

Contributors:

Aleksandar Halmi (Croatia – University of Zagreb): Programs Evaluation in Communication
Research
Ivan Bošnjak (Croatia - Univrsity of Zagreb): Knowledge Management –KM
Đorđe Nadrljanski(Serbia and Montenegro – University of Novi Sad) & Mila Roguljić
(Croatia – University of Split): Media Designer in Education – a new Professsion
Josip Milat (Croatia – University of Split): Teleological Defining of Communication
Melita Cvitanović (Croatia – University of Zadar): Holistic Approach of Tourism Education
Đani Bunja (Croatia – University of Zadar): Development of Communication Startegies in
Tourism Industry
Irena Čurin (Croatia – World Youth Bank): Communication Policy Redefinition Based on
New Developed Civil Soiety Non-profit Economy

                                        Discussion



13:00 – 13.30 Conclusions
      Grant of Symposium Certifications
      Mario Plenković (Croatia) & Bogomir Horvat (Slovenia)


OBLIGATORY PROGRAMME FOR POSTGRADUATE STUDENTS - UNIVERSITY OF
            ZADAR (MODUL VI & MODUL VII – 23.8.-28.8.2004)

Course/Conference Directors:

Mario Plenković, University of Zagreb
Bonita Neff Dostal, University of Valparaiso
Thomas Bauer, University of Vienna
Bogomir Horvat, University of Maribor
Eckhard Hoefner, Viadrina University

Coordinators:

Vlasta Kučiš, University of Maribor
James Leigh, University of Nicosia
Josip Vidaković, University of Zadar
France Vreg, University of Ljubljana

President of the Organizing Committee: Mario Plenković, University of Zagreb & Zadar.