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Pr Az-Eddine BENNANI
az-eddine.bennani@reims-ms.fr
Professor at Reims Management School
Research leadership accreditation in
Management/Strategy/MSI
(HDR, French Qualification for Ph.D.
Supervisor)
Doctor in Economics
MBA
Master in Management Information Systems
(MSI)
14 years experience in higher education
(Business schools and University)
14 years experience as an engineer,
Consultant and manager at Hewlett-Packard
in France and international
15 years experience as an
Entrepreneur/consultant
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Dual nationality: Moroccan and French
Teaching Areas
International Management and Strategy
Global Retailing and Value Added Management
Business Model of Retailing
The stakes and Mergers in Retailing Industry
Industrial Economics
Management Information Systems
Information and Communication Technologies and their link to value creation in
the business: e-business, e-commerce, the e-company, inter-organisational
information systems performance issues and strategic alignment
Concerned public
International MBA
Executive MBA
Bachelors
Masters
Doctorate
Countries where I conduct training
China, University of International Business and Economics, Beijing,
Saudi Arabia, Egypt, Kuwait, Jordan, Morocco
France
Research Interests
Management Information Systems
International Management and Strategy
The conceptualisation of E-business and the E-company
The conceptualisation of E-business and the E-company
E-business project management and complexity
Strategic alignment with information technology
E-health, E-Collaboration, E-Tourism
Doctorate Supervision and Jury Membership
New publications
Bennani, A. and Elauoubi, M. (2008), " E-health: does it make sense for Morocco?
What realistic solution?, CIBIMA online journal, Volume 1, number 27,
Bennani, A., Belalia, M., Oumlil, R. (2008), “As Human Factor, the attitude of
Healthcare Practitioners is the Primary Step for the e-Health: First Outcome of an
Ongoing Study in Morocco, CIBIMA online journal, Volume 3, number 4
Bennani, A. (2008), “Reconsidering IT Impact Assessment in E-Collaboration” in Ned
Kock, Encyclopedia of E-Collaboration. Published in the United States of America by
Information Science Reference (an imprint of IGI Global). Hershey. http://www.igi-
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global.com/reference and in the United Kingdom by Information Science Reference
(an imprint of IGI Global). London. http://www.eurospanonline.com http://www.igi-
pub.com/downloads/pdf/Kock%20Encyc.pdf, pp.505-511
Bennani, A. and Aihie, O., (2007) « An exploratory study of implementation of customer
relationship management projects », Business Process Management Journal (BPMJ), Vol. 13.
No. 1, pp. 139-
164.http://emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&hdAction=lnkhtml&
contentId=1593454&history=false
Bennani, A., Aihie, O., Lhajji, D. (2007) « A study of the Prerequisite for successful
Deployment and Governance of the Process of Technological Innovations », Asian Journal of
Information Technology, (6): pp. 1-20
http://medwelljournals.com/new/5/archivedetails.php?id=5&jid=ajit&theme=5&issueno=37
Bennani, A. et Haddad, L. (2004), « L’e-solidarité : réalité, challenge ou utopie? Une étude
emipirique pour dresser un panorama exhaustif de l’usage d’Internet par les associations de
solidarité ». in Queinnec, E., Igalens, J., Les organisations non gouvernementales et le
management. Edition Vuibert. Paris. http://www.mollat.com/livres/les-organisations-non-
gouvernementales-management-9782711769650.aspx
Other communications and publications in conference proceeding
Bennani, A. and ELAYOUBI, M. (2008), " E-health: does it make sense for
Morocco? What realistic solution?, International Business Information Management
Conference (10th IBIMA) on 30 June – 2 July 2008 in Kuala Lumpur, Malaysia.
Bennani, A.; Osarenkhoe, A; Lhajji, D., Baile, S. (2007), « An Empirical
Study on the Propensity of ICT use by hotels in France», 9th IBIMA Conference,
Marrakech, 4-6 January.
Bennani, A.; Osarenkhoe, A; Lhajji, D., Baile, S. (2007), « An Empirical
Study on the Propensity of ICT use by hotels in France», Pre-ICIS Conference,
Montréal, 7-8 Décembre.
Bennani, A.; Chtioui, T. (2007), « The Impact of ERP Systems on
Management Controller Work », 7th International Management Control Research
Conference, Paris, 12-14 Septembre.
Bennani, A.; Grès, S. (2006), “E-Management et Urbanité du Système
d’Information. Le S.I. mémoire collective et outil d’inter-médiation”, Congrés annuel
de l’AFSCET - Les représentations au crible de l'approche systémique -, Moulin
d’Andé. 13-14 mai. http://www.afscet.asso.fr/sgAnde06.pdf
Osarenkhoe, A.; Bennani, A., Lhajji, D. (2006) « A study of the prerequisites
for successful deployment and governance of implementation process of technological
innovations », The International Society for Professional Innovation Management
(ISPIM) Conference, Athens, Greece, 11 - 14 june.
Bennani, A. Baile S., (2006), « Un modèle pour l’évaluation des systèmes
d’information et de l’e-collaboration dans l’e-business », 11ème Colloque de
l’Association Information Management, Luxembourg, 9-11 juin.
Bennani, A., (2005), « A Holistic Framework Beyond Traditional Approaches
of E-Business Research practice», Proceedings of International IBIMA conference,
December 13-15, Cairo, Egypt.
Bennani, A., Lhajji, D., and Aihie, O., A. (2005), « How does IT Governance
contribute to E–Business paradigm: the case of Tourism and Hotel Industry? A trend
in France», Actes du 10ème Colloque de l’Association Information Management,
Toulouse, France, 21-23 Septembre.
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Bennani, A, (2004), « la réalité de l’alignement stratégique. Le cas des
entreprises pharmaceutiques internationales : une étude exploratoire », Proceedings of
European & Mediterannean Conference on Information Systems (EMCIS), 25-27 July
2004, Tunis.
Bennani, A, (2004), « Conducting research in the complex information system
arena. Constructivist and Interpretive : two promising approches», Proceedings of
EUROMA conference, June 27-29, INSEAD, Fontainebleau, France.
Bennani, A, (2004), « La réalité de l’alignement stratégique et la formulation
stratégique dans l’entreprise pharmaceutique française, allemande, anglaise et
espagnole », Actes du 9ème Colloque de l’Association Information Management,
Evry, France, 26-27 mai.
Bennani, A., Baile, S., et Beldi, A. (2004), « Dix ans de recherche en
alignement stratégique : 1993-2003 », Actes du 9ème Colloque de l’Association
Information Management, Evry, France, 26-27 mai.
Bennani, A., et Lhajji, D. (2004), « L’alignement stratégique dans l’industrie
hôtelière : modèle et pistes de recherche », Actes du 9ème Colloque de l’Association
Information Management, Evry, France, 26-26 mai.
Bennani, A. and Aihie, O. (2004), «The Management of Customer
Relationships : A Study of the Forces Influencing the Implementation of a Sustainable
Customer Relationship Management Strategy», Proceedings of the 13th International
Conference on Management of Technology, Avril 3-7, Washington, DC, Etats-Unis.
Qualifications and Education
RESEARCH LEADERSHIP ACCREDITATION (HDR) in Management
Sciences/Management Information Systems. University of Toulouse, France.
DOCTORATE in Economics Sciences. University of Paris I - Panthéon-Sorbonne,
France. Dissertation on “Explaining the Paradox in Information Technology
Productivity.”
M.B.A, with major in International Business Management and Marketing.
Graham School of Management. Saint-Xavier University, Chicago, United States.
Master of Sciences in Management Information Systems and information
technology (D.E.A), University of Paris VII, France.
Master of Science in Computer Science applied to Business (MIAGe), University
of Paris XI, France.
Academia
2002-Present: Professor, Reims Management School, France.
1996-Present: Professor (Past), University of Technology of Compiègne, France
Professional Experience
1995: Development and management of the MCS Multimedia and Consulting
Company in France. This group’s activity is based on consulting and client
development and education in the field of new information and communication
technologies.
1995-2002: Consultant to decision-makers and businesses.
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1999-2001: Development, management and shutdown of the company ATTIME in
Morocco. This company’s goal was to subcontract to perform WAP, Internet and
information technology development for French businesses.
Since 1996: Professor (Past) of International Management and Strategy: business
strategy, strategic aspects of up-to-date information and communications technology
(E-business) and international business management at the University of Technologies
of Compiègne.
1997-2000: Course design and training for Ile de France SMB/SMI business
leaders under a European Community programme (MIDASNET). The
programme was designed in collaboration with the Paris Chamber of Commerce and
Industry; the aim of the training course was to make decision-makers aware of the
strategic aspects of new information and communication technologies.
1981-1994: Engineer and Manager for Hewlett-Packard (HP) in France, the
Middle East, and North Africa
1992-1994: Administrative Director for the HP France Customer Service
Division:
Personnel management and recruitment participation;
Management and monitoring of client contracts;
Management of the entire Division’s collections activity (1.3 billion in turnover);
Negotiation with clients in the event of non-payment of debts;
Training of District Managers in aspects of debt recovery;
Co-ordination with HP France’s financial management;
Implementation of an organisation and procedures to reduce unpaid debts and shorten
payment delays.
1989-1990: French Localization1 Manager based in Evry. Frequent travel to
Grenoble, the USA, Geneva, Germany, Italy, the UK…
Restructuring and reorganisation of Localization’s activity in France. Work in
collaboration with the Director of Human Resources, the Director of the Technical
Division and the European localization manager;
Implementation of an outsourcing procedure for non-strategic activities (translation,
desk-top publishing, etc.);
Service purchasing and sub-contracting contract negotiations;
Budget negotiations with R&D divisions (in France, the US, the UK, Germany, etc.);
Management of the support activity for “localized” and adapted products;
Tracking of French regulations and the resulting alterations required for certain
products;
Personnel management, re-qualification and development of profiles adapted to the
new organisation;
With the R&D and marketing divisions and the Country Localization Managers of
European countries, needs identification and definition for product and service
adaptation.
1985-1988 Customer Service Director for the Middle East and North Africa
(MENA) Division (Primarily for the Saudi Arabian market – English is this
market’s working language)
In co-ordination with the management of the MENA Division, manage the Customer
Service activity for
Saudi Arabia, Kuwait, Egypt, Jordan, Morocco and Tunisia;
Implementation of a customer service structure adapted to MENA and corresponding
to HP requirements;
Implementation of a hot-line service based in Riyadh for Saudi Arabia, Egypt, Kuwait
and Jordan;
Sales and negotiation of service contracts;
Personnel management (different cultures, religions and nationalities);
With MENA and sales management, prepare HP Saudi Arabia for its transfer to a
distributor
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The adaptation and distribution of HP products and services to French-speaking markets (France, Quebec, Belgium, etc.). This
involved both the computer and telecoms activities as well as others: medical, analytical, measuring instruments…
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(Recruiting, knowledge transfer, etc.).
1981-1984 Support Engineer in HP France’s Customer Service Division
Client technical assistance;
Client technical education on computer products;
Installation and configuration of information systems;
Management and monitoring of client accounts;
Ensuring the functioning of the Hot Line and the resolution of technical problems;
Management and monitoring of technical problem resolution with the R&D Divisions;
Pre-sales and sales support;
Training of sales force on computer products.
Additional Information and involvement
Member of the IBIMA International Conference Advisory Committee
9th IBIMA international conference program chair
Supervision of doctoral and master projects
Member representing the Chamber of Commerce in Paris at the Commission
Départementale for Taxes
Team member of the master project on innovation, economics and management at
UTC University, France
Member of Costech laboratory at the University of Technology of Compiegne (UTC)
Member of the UTC/TSH department committee
Member of the AIM committee
Member of the Scientific Committee of the AIM French conference 2005, 2006, 2007)
Member of the organising committee of the ICIS2008 international conference to be
held in France / Paris.
Member of the editorial board of the french journal "CIBLE" on the project
management
President/chair at international conferneces IAMOT, AMA SERVICE, EUROMA,
EMCIS, IBIMA,…
Reviewer Pre-ICIS, AIM, IAMOT, EUROMA, IBIMA, SIM, Encyclopedia of E-
Collaboration (Idea Group)
Member of the Association Information System (AIM) and the AIMS
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